Color spec
| Brand | Behr |
| Name | Paparazzi |
| SKU | M570-7 |
| Hex | #3F3776 |
| RGB | 63, 55, 118 |
| HSL | 248°, 36%, 34% |
| LRV | 5 |
| Undertone | cool blue tone |
| Family | Blue |
About Behr Paparazzi
At LRV 5, Paparazzi is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Paparazzi earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
5 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Benjamin Moore
Valspar
Dunn-Edwards
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Paparazzi within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #3F3776 in HSL space. Pair Paparazzi with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Paparazzi Equivalents at Other Brands
Matching Paparazzi from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr M570-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Paparazzi
Benjamin Moore has no exact twin of Paparazzi. The nearest is Grape Gum (2068-20) at ΔE 3.66 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 7 vs 5). Compare large swatches before substituting. See the full Grape Gum swatch →
Valspar Equivalent of Paparazzi
Valspar has no exact twin of Paparazzi. The nearest is Sumptuous Purple (4010-10) at ΔE 4.03 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4.5 vs 5). Compare large swatches before substituting. See the full Sumptuous Purple swatch →
Dunn-Edwards Equivalent of Paparazzi
Dunn-Edwards has no exact twin of Paparazzi. The nearest is Cobalt (DEA140) at ΔE 4.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full Cobalt swatch →
Hirshfield's Equivalent of Paparazzi
At Hirshfield's, the closest color to Paparazzi is Hot Sauna (1271) — very close at ΔE 3.09, though not an exact twin. It runs slightly lighter (LRV 8 vs 5) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Hot Sauna swatch →
Kompozit Equivalent of Paparazzi
At Kompozit, the closest color to Paparazzi is Hot Sauna (1271) — very close at ΔE 3.09, though not an exact twin. It sits at the same lightness (LRV 6 vs 5) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Hot Sauna swatch →