Color spec
| Brand | Behr |
| Name | Plum Rich |
| SKU | MQ5-35 |
| Hex | #644761 |
| RGB | 100, 71, 97 |
| HSL | 306°, 17%, 34% |
| LRV | 8 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Plum Rich
At LRV 8, Plum Rich is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Plum Rich earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Plum Rich within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #644761 in HSL space. Pair Plum Rich with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Plum Rich Equivalents at Other Brands
Matching Plum Rich from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr MQ5-35 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Plum Rich
At Sherwin-Williams, the closest color to Plum Rich is Mature Grape (SW 6286) — very close at ΔE 3.41, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Mature Grape swatch →
Benjamin Moore Equivalent of Plum Rich
At Benjamin Moore, the closest color to Plum Rich is Purple Lotus (2072-30) — very close at ΔE 2.74, though not an exact twin. It runs slightly lighter (LRV 10 vs 8) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Purple Lotus swatch →
Valspar Equivalent of Plum Rich
Valspar has no exact twin of Plum Rich. The nearest is Passionate (T502) at ΔE 4.06 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8.6 vs 8). Compare large swatches before substituting. See the full Passionate swatch →
PPG / Glidden Equivalent of Plum Rich
PPG / Glidden's nearest match is Pansy Petal (PPG1177-7), visually identical in normal room light (ΔE 1.58). It sits at the same lightness (LRV 8 vs 8) and carries a cool violet undertone, so it substitutes for Plum Rich without repainting risk. See the full Pansy Petal swatch →
Glidden Equivalent of Plum Rich
Glidden's nearest match is Pansy Petal (PPG1177-7), visually identical in normal room light (ΔE 1.58). It sits at the same lightness (LRV 8 vs 8) and carries a cool violet undertone, so it substitutes for Plum Rich without repainting risk. See the full Pansy Petal swatch →
HGTV Home by Sherwin-Williams Equivalent of Plum Rich
At HGTV Home by Sherwin-Williams, the closest color to Plum Rich is Grown Up Grape (HGSW 2431) — very close at ΔE 3.41, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Grown Up Grape swatch →
Dunn-Edwards Equivalent of Plum Rich
Dunn-Edwards has no exact twin of Plum Rich. The nearest is Your Majesty (DE5986) at ΔE 4.41 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Your Majesty swatch →
Diamond Vogel Equivalent of Plum Rich
At Diamond Vogel, the closest color to Plum Rich is Joyous Song (1187) — very close at ΔE 2.69, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Joyous Song swatch →
Hirshfield's Equivalent of Plum Rich
At Hirshfield's, the closest color to Plum Rich is Vivid Vision (1227) — very close at ΔE 3.36, though not an exact twin. It runs slightly lighter (LRV 11 vs 8) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Vivid Vision swatch →
Kompozit Equivalent of Plum Rich
At Kompozit, the closest color to Plum Rich is Vivid Vision (1227) — very close at ΔE 3.36, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Vivid Vision swatch →