Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Grown Up Grape |
| SKU | HGSW 2431 |
| Hex | #5F3F54 |
| RGB | 95, 63, 84 |
| HSL | 321°, 20%, 31% |
| LRV | 7 |
| Undertone | magenta / warm |
| Family | Purple |
About HGTV Home by Sherwin-Williams Grown Up Grape
At LRV 7, Grown Up Grape is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Grown Up Grape earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Kompozit
PPG / Glidden
Dunn-Edwards
Behr
Valspar
Dutch Boy
C2 Paint
Diamond Vogel
Clare
Farrow & Ball
Magnolia Home
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Grown Up Grape within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #5F3F54 in HSL space. Pair Grown Up Grape with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Grown Up Grape Equivalents at Other Brands
Matching Grown Up Grape from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 2431 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Grown Up Grape
The closest Sherwin-Williams equivalent of Grown Up Grape is Mature Grape (SW 6286). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 7 vs 7). If Sherwin-Williams is your counter, order Mature Grape and you'll get the same color. See the full Mature Grape swatch →
Benjamin Moore Equivalent of Grown Up Grape
The closest Benjamin Moore equivalent of Grown Up Grape is Autumn Purple (2073-20). At ΔE 0.97 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 6 vs 7). If Benjamin Moore is your counter, order Autumn Purple and you'll get the same color. See the full Autumn Purple swatch →
Kompozit Equivalent of Grown Up Grape
Kompozit's nearest match is Purple Stiletto (1173), visually identical in normal room light (ΔE 1.14). It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone, so it substitutes for Grown Up Grape without repainting risk. See the full Purple Stiletto swatch →
PPG / Glidden Equivalent of Grown Up Grape
PPG / Glidden's nearest match is Love Potion (PPG1179-7), visually identical in normal room light (ΔE 1.27). It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone, so it substitutes for Grown Up Grape without repainting risk. See the full Love Potion swatch →
Behr Equivalent of Grown Up Grape
At Behr, the closest color to Grown Up Grape is Vixen (PPU17-03) — very close at ΔE 2.03, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Vixen swatch →
Valspar Equivalent of Grown Up Grape
At Valspar, the closest color to Grown Up Grape is Ripe Mulberry (V076-6) — very close at ΔE 2.4, though not an exact twin. It sits at the same lightness (LRV 6.4 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Ripe Mulberry swatch →
Dunn-Edwards Equivalent of Grown Up Grape
At Dunn-Edwards, the closest color to Grown Up Grape is Primitive Plum (DEA195) — very close at ΔE 2.83, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Primitive Plum swatch →
Dutch Boy Equivalent of Grown Up Grape
Dutch Boy has no exact twin of Grown Up Grape. The nearest is Antiqued Fuchsia (246-7DB) at ΔE 3.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 7). Compare large swatches before substituting. See the full Antiqued Fuchsia swatch →
C2 Paint Equivalent of Grown Up Grape
C2 Paint has no exact twin of Grown Up Grape. The nearest is Chocolate Cosmos (BD28) at ΔE 3.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 7). Compare large swatches before substituting. See the full Chocolate Cosmos swatch →
Clare Equivalent of Grown Up Grape
Clare doesn't make a true equivalent of Grown Up Grape — the nearest deck color, Night Groove (PNT100-DP-77), is clearly different (ΔE 6.01). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2431 instead. See the full Night Groove swatch →
Farrow & Ball Equivalent of Grown Up Grape
Farrow & Ball doesn't make a true equivalent of Grown Up Grape — the nearest deck color, Brinjal (NO. 222), is clearly different (ΔE 6.82). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2431 instead. See the full Brinjal swatch →
Diamond Vogel Equivalent of Grown Up Grape
Diamond Vogel doesn't make a true equivalent of Grown Up Grape — the nearest deck color, Purple Shadow (1215), is clearly different (ΔE 7.33). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2431 instead. See the full Purple Shadow swatch →
Magnolia Home Equivalent of Grown Up Grape
Magnolia Home doesn't make a true equivalent of Grown Up Grape — the nearest deck color, Moody Fig (JG-155), is clearly different (ΔE 9.47). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2431 instead. See the full Moody Fig swatch →
Backdrop Equivalent of Grown Up Grape
Backdrop doesn't make a true equivalent of Grown Up Grape — the nearest deck color, Last Call (BD-LC), is clearly different (ΔE 14.96). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2431 instead. See the full Last Call swatch →