Color spec
| Brand | Glidden |
| Name | Love Potion |
| SKU | PPG1179-7 |
| Hex | #603E53 |
| RGB | 96, 62, 83 |
| HSL | 323°, 22%, 31% |
| LRV | 7 |
| Undertone | magenta / warm |
| Family | Purple |
About Glidden Love Potion
At LRV 7, Love Potion is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Love Potion earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Love Potion within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #603E53 in HSL space. Pair Love Potion with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Love Potion Equivalents at Other Brands
Matching Love Potion from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden PPG1179-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Love Potion
The closest Sherwin-Williams equivalent of Love Potion is Mature Grape (SW 6286). At ΔE 0.64 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 7 vs 7). If Sherwin-Williams is your counter, order Mature Grape and you'll get the same color. See the full Mature Grape swatch →
Behr Equivalent of Love Potion
At Behr, the closest color to Love Potion is Vixen (PPU17-03) — very close at ΔE 2.46, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Vixen swatch →
Benjamin Moore Equivalent of Love Potion
Benjamin Moore's nearest match is Autumn Purple (2073-20), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 6 vs 7) and carries a warm magenta undertone, so it substitutes for Love Potion without repainting risk. See the full Autumn Purple swatch →
Valspar Equivalent of Love Potion
Valspar's nearest match is Royal Velvet (V077-6), visually identical in normal room light (ΔE 1.94). It sits at the same lightness (LRV 6.2 vs 7) and carries a warm magenta undertone, so it substitutes for Love Potion without repainting risk. See the full Royal Velvet swatch →
PPG / Glidden Equivalent of Love Potion
The closest PPG / Glidden equivalent of Love Potion is Love Potion (PPG1179-7). At ΔE 0.82 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 7 vs 7). If PPG / Glidden is your counter, order Love Potion and you'll get the same color. See the full Love Potion swatch →
Dutch Boy Equivalent of Love Potion
At Dutch Boy, the closest color to Love Potion is Antiqued Fuchsia (246-7DB) — very close at ΔE 3.11, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Antiqued Fuchsia swatch →
HGTV Home by Sherwin-Williams Equivalent of Love Potion
The closest HGTV Home by Sherwin-Williams equivalent of Love Potion is Grown Up Grape (HGSW 2431). At ΔE 0.64 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 7 vs 7). If HGTV Home by Sherwin-Williams is your counter, order Grown Up Grape and you'll get the same color. See the full Grown Up Grape swatch →
Dunn-Edwards Equivalent of Love Potion
At Dunn-Edwards, the closest color to Love Potion is Primitive Plum (DEA195) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Primitive Plum swatch →
Magnolia Home Equivalent of Love Potion
Magnolia Home doesn't make a true equivalent of Love Potion — the nearest deck color, Moody Fig (JG-155), is clearly different (ΔE 9.66). For an exact match, any Magnolia Home retailer can custom-tint Glidden PPG1179-7 instead. See the full Moody Fig swatch →
Farrow & Ball Equivalent of Love Potion
Farrow & Ball doesn't make a true equivalent of Love Potion — the nearest deck color, Brinjal (NO. 222), is clearly different (ΔE 6.92). For an exact match, any Farrow & Ball retailer can custom-tint Glidden PPG1179-7 instead. See the full Brinjal swatch →
Diamond Vogel Equivalent of Love Potion
Diamond Vogel doesn't make a true equivalent of Love Potion — the nearest deck color, Purple Shadow (1215), is clearly different (ΔE 7.8). For an exact match, any Diamond Vogel retailer can custom-tint Glidden PPG1179-7 instead. See the full Purple Shadow swatch →
Hirshfield's Equivalent of Love Potion
Hirshfield's's nearest match is Purple Stiletto (1173), visually identical in normal room light (ΔE 1.15). It runs slightly lighter (LRV 9 vs 7) and carries a warm magenta undertone, so it substitutes for Love Potion without repainting risk. See the full Purple Stiletto swatch →
Rodda Equivalent of Love Potion
Rodda doesn't make a true equivalent of Love Potion — the nearest deck color, After Party (R119), is clearly different (ΔE 6.4). For an exact match, any Rodda retailer can custom-tint Glidden PPG1179-7 instead. See the full After Party swatch →
C2 Paint Equivalent of Love Potion
C2 Paint has no exact twin of Love Potion. The nearest is Speakeasy (C2-504) at ΔE 4.42 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 7). Compare large swatches before substituting. See the full Speakeasy swatch →
Clare Equivalent of Love Potion
Clare doesn't make a true equivalent of Love Potion — the nearest deck color, Night Groove (PNT100-DP-77), is clearly different (ΔE 6.42). For an exact match, any Clare retailer can custom-tint Glidden PPG1179-7 instead. See the full Night Groove swatch →
Portola Paints Equivalent of Love Potion
Portola Paints doesn't make a true equivalent of Love Potion — the nearest deck color, Poe (POE), is clearly different (ΔE 9.3). For an exact match, any Portola Paints retailer can custom-tint Glidden PPG1179-7 instead. See the full Poe swatch →
Annie Sloan Equivalent of Love Potion
Annie Sloan doesn't make a true equivalent of Love Potion — the nearest deck color, Burgundy (BURGUNDY), is clearly different (ΔE 12.29). For an exact match, any Annie Sloan retailer can custom-tint Glidden PPG1179-7 instead. See the full Burgundy swatch →
Backdrop Equivalent of Love Potion
Backdrop doesn't make a true equivalent of Love Potion — the nearest deck color, Last Call (BD-LC), is clearly different (ΔE 15.52). For an exact match, any Backdrop retailer can custom-tint Glidden PPG1179-7 instead. See the full Last Call swatch →
Rust-Oleum Equivalent of Love Potion
Rust-Oleum doesn't make a true equivalent of Love Potion — the nearest deck color, Charcoal (285144), is clearly different (ΔE 19.9). For an exact match, any Rust-Oleum retailer can custom-tint Glidden PPG1179-7 instead. See the full Charcoal swatch →
Kompozit Equivalent of Love Potion
Kompozit's nearest match is Purple Stiletto (1173), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone, so it substitutes for Love Potion without repainting risk. See the full Purple Stiletto swatch →