Color spec
| Brand | Valspar |
| Name | Royal Velvet |
| SKU | V077-6 |
| Hex | #5E3B55 |
| RGB | 94, 59, 85 |
| HSL | 315°, 23%, 30% |
| LRV | 6.2 |
| Undertone | warm magenta tone |
| Family | Purple |
About Valspar Royal Velvet
At LRV 6.2, Royal Velvet is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Royal Velvet earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Royal Velvet within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #5E3B55 in HSL space. Pair Royal Velvet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Royal Velvet Equivalents at Other Brands
Matching Royal Velvet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar V077-6 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Royal Velvet
At Sherwin-Williams, the closest color to Royal Velvet is Mature Grape (SW 6286) — very close at ΔE 2.05, though not an exact twin. It sits at the same lightness (LRV 7 vs 6.2) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Mature Grape swatch →
Behr Equivalent of Royal Velvet
Behr has no exact twin of Royal Velvet. The nearest is Vixen (PPU17-03) at ΔE 3.81 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6.2). Compare large swatches before substituting. See the full Vixen swatch →
Benjamin Moore Equivalent of Royal Velvet
Benjamin Moore's nearest match is Autumn Purple (2073-20), visually identical in normal room light (ΔE 1.24). It sits at the same lightness (LRV 6 vs 6.2) and carries a warm magenta undertone, so it substitutes for Royal Velvet without repainting risk. See the full Autumn Purple swatch →
PPG / Glidden Equivalent of Royal Velvet
PPG / Glidden's nearest match is Love Potion (PPG1179-7), visually identical in normal room light (ΔE 1.39). It sits at the same lightness (LRV 7 vs 6.2) and carries a warm magenta undertone, so it substitutes for Royal Velvet without repainting risk. See the full Love Potion swatch →
Glidden Equivalent of Royal Velvet
Glidden's nearest match is Love Potion (PPG1179-7), visually identical in normal room light (ΔE 1.94). It sits at the same lightness (LRV 7 vs 6.2) and carries a warm magenta undertone, so it substitutes for Royal Velvet without repainting risk. See the full Love Potion swatch →
Dutch Boy Equivalent of Royal Velvet
At Dutch Boy, the closest color to Royal Velvet is Antiqued Fuchsia (246-7DB) — very close at ΔE 2.44, though not an exact twin. It sits at the same lightness (LRV 6 vs 6.2) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Antiqued Fuchsia swatch →
HGTV Home by Sherwin-Williams Equivalent of Royal Velvet
At HGTV Home by Sherwin-Williams, the closest color to Royal Velvet is Grown Up Grape (HGSW 2431) — very close at ΔE 2.05, though not an exact twin. It sits at the same lightness (LRV 7 vs 6.2) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Grown Up Grape swatch →
Dunn-Edwards Equivalent of Royal Velvet
At Dunn-Edwards, the closest color to Royal Velvet is Mulberry (DEA194) — very close at ΔE 2.51, though not an exact twin. It sits at the same lightness (LRV 6 vs 6.2) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Mulberry swatch →
Hirshfield's Equivalent of Royal Velvet
Hirshfield's has no exact twin of Royal Velvet. The nearest is Dreamy Heaven (1201) at ΔE 3.52 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 9 vs 6.2). Compare large swatches before substituting. See the full Dreamy Heaven swatch →
C2 Paint Equivalent of Royal Velvet
C2 Paint has no exact twin of Royal Velvet. The nearest is Chocolate Cosmos (BD28) at ΔE 4.77 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 6.2). Compare large swatches before substituting. See the full Chocolate Cosmos swatch →
Kompozit Equivalent of Royal Velvet
Kompozit has no exact twin of Royal Velvet. The nearest is Dreamy Heaven (1201) at ΔE 3.52 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 6.2). Compare large swatches before substituting. See the full Dreamy Heaven swatch →