Color spec
| Brand | PPG / Glidden |
| Name | Love Potion |
| SKU | PPG1179-7 |
| Hex | #613D54 |
| RGB | 97, 61, 84 |
| HSL | 322°, 23%, 31% |
| LRV | 7 |
| Undertone | warm magenta tone |
| Family | Purple |
About PPG / Glidden Love Potion
At LRV 7, Love Potion is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Love Potion earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Love Potion within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #613D54 in HSL space. Pair Love Potion with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Love Potion Equivalents at Other Brands
Matching Love Potion from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1179-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Love Potion
Sherwin-Williams's nearest match is Mature Grape (SW 6286), visually identical in normal room light (ΔE 1.27). It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone, so it substitutes for Love Potion without repainting risk. See the full Mature Grape swatch →
Behr Equivalent of Love Potion
At Behr, the closest color to Love Potion is Japanese Maple (120F-6) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Japanese Maple swatch →
Benjamin Moore Equivalent of Love Potion
Benjamin Moore's nearest match is Autumn Purple (2073-20), visually identical in normal room light (ΔE 1.26). It sits at the same lightness (LRV 6 vs 7) and carries a warm magenta undertone, so it substitutes for Love Potion without repainting risk. See the full Autumn Purple swatch →
Valspar Equivalent of Love Potion
Valspar's nearest match is Royal Velvet (V077-6), visually identical in normal room light (ΔE 1.39). It sits at the same lightness (LRV 6.2 vs 7) and carries a warm magenta undertone, so it substitutes for Love Potion without repainting risk. See the full Royal Velvet swatch →
Glidden Equivalent of Love Potion
The closest Glidden equivalent of Love Potion is Love Potion (PPG1179-7). At ΔE 0.82 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 7 vs 7). If Glidden is your counter, order Love Potion and you'll get the same color. See the full Love Potion swatch →
Dutch Boy Equivalent of Love Potion
At Dutch Boy, the closest color to Love Potion is Antiqued Fuchsia (246-7DB) — very close at ΔE 2.46, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Antiqued Fuchsia swatch →
HGTV Home by Sherwin-Williams Equivalent of Love Potion
HGTV Home by Sherwin-Williams's nearest match is Grown Up Grape (HGSW 2431), visually identical in normal room light (ΔE 1.27). It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone, so it substitutes for Love Potion without repainting risk. See the full Grown Up Grape swatch →
Dunn-Edwards Equivalent of Love Potion
Dunn-Edwards's nearest match is Primitive Plum (DEA195), visually identical in normal room light (ΔE 1.63). It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone, so it substitutes for Love Potion without repainting risk. See the full Primitive Plum swatch →
Diamond Vogel Equivalent of Love Potion
Diamond Vogel has no exact twin of Love Potion. The nearest is Joyous Song (1187) at ΔE 4.81 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 7). Compare large swatches before substituting. See the full Joyous Song swatch →
Hirshfield's Equivalent of Love Potion
Hirshfield's's nearest match is Purple Stiletto (1173), visually identical in normal room light (ΔE 1.83). It runs slightly lighter (LRV 9 vs 7) and carries a warm magenta undertone, so it substitutes for Love Potion without repainting risk. See the full Purple Stiletto swatch →
C2 Paint Equivalent of Love Potion
C2 Paint has no exact twin of Love Potion. The nearest is Chocolate Cosmos (BD28) at ΔE 4.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 7). Compare large swatches before substituting. See the full Chocolate Cosmos swatch →
Kompozit Equivalent of Love Potion
Kompozit's nearest match is Purple Stiletto (1173), visually identical in normal room light (ΔE 1.83). It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone, so it substitutes for Love Potion without repainting risk. See the full Purple Stiletto swatch →