Color spec
| Brand | Behr |
| Name | Grand Plum |
| SKU | N120-7 |
| Hex | #574756 |
| RGB | 87, 71, 86 |
| HSL | 304°, 10%, 31% |
| LRV | 7 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Grand Plum
At LRV 7, Grand Plum is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Grand Plum earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Clare
Portola Paints
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Grand Plum within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #574756 in HSL space. Pair Grand Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Grand Plum Equivalents at Other Brands
Matching Grand Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr N120-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Grand Plum
Benjamin Moore's nearest match is Grappa (1393), visually identical in normal room light (ΔE 1.21). It runs slightly lighter (LRV 9 vs 7) and carries a cool violet undertone, so it substitutes for Grand Plum without repainting risk. See the full Grappa swatch →
Valspar Equivalent of Grand Plum
Valspar's nearest match is Purple Fury (4001-4C), visually identical in normal room light (ΔE 1.44). It sits at the same lightness (LRV 6.9 vs 7) and carries a cool violet undertone, so it substitutes for Grand Plum without repainting risk. See the full Purple Fury swatch →
PPG / Glidden Equivalent of Grand Plum
At PPG / Glidden, the closest color to Grand Plum is Purple Basil (PPG1046-7) — very close at ΔE 3.1, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Basil swatch →
Glidden Equivalent of Grand Plum
At Glidden, the closest color to Grand Plum is Black Tulip (30RB 07/107) — very close at ΔE 2.84, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Black Tulip swatch →
Dutch Boy Equivalent of Grand Plum
Dutch Boy has no exact twin of Grand Plum. The nearest is Sliced Eggplant (345-6DB) at ΔE 4.37 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 7). Compare large swatches before substituting. See the full Sliced Eggplant swatch →
Dunn-Edwards Equivalent of Grand Plum
Dunn-Edwards has no exact twin of Grand Plum. The nearest is Grapes of Wrath (DET409) at ΔE 3.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 7). Compare large swatches before substituting. See the full Grapes of Wrath swatch →
Farrow & Ball Equivalent of Grand Plum
At Farrow & Ball, the closest color to Grand Plum is Pelt (NO. 254) — very close at ΔE 2.59, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pelt swatch →
Diamond Vogel Equivalent of Grand Plum
Diamond Vogel's nearest match is Petunia Patty (1228), visually identical in normal room light (ΔE 1.66). It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone, so it substitutes for Grand Plum without repainting risk. See the full Petunia Patty swatch →
Hirshfield's Equivalent of Grand Plum
Hirshfield's's nearest match is Plum Perfect (1292), visually identical in normal room light (ΔE 1.97). It runs slightly lighter (LRV 9 vs 7) and carries a cool violet undertone, so it substitutes for Grand Plum without repainting risk. See the full Plum Perfect swatch →
C2 Paint Equivalent of Grand Plum
C2 Paint has no exact twin of Grand Plum. The nearest is Wicked (C2-501) at ΔE 4.39 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 7). Compare large swatches before substituting. See the full Wicked swatch →
Clare Equivalent of Grand Plum
At Clare, the closest color to Grand Plum is Night Groove (PNT100-DP-77) — very close at ΔE 3.17, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Night Groove swatch →
Portola Paints Equivalent of Grand Plum
At Portola Paints, the closest color to Grand Plum is Future Legend (FUTURE LEGEND) — very close at ΔE 3.1, though not an exact twin. It runs slightly lighter (LRV 9 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Future Legend swatch →
Kompozit Equivalent of Grand Plum
Kompozit's nearest match is Plum Perfect (1292), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 7 vs 7) and carries a cool violet undertone, so it substitutes for Grand Plum without repainting risk. See the full Plum Perfect swatch →