Sherwin-Williams Natural Choice#E3DED0 · LRV 73
Natural Choice reads as a red-orange / warm — light — bounces daylight without going clinical. The notes below cover the spec, what Sherwin-Williams SW 7011 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Sherwin-Williams |
| Name | Natural Choice |
| SKU | SW 7011 |
| Hex | #E3DED0 |
| RGB | 227, 222, 208 |
| HSL | 44°, 25%, 85% |
| LRV | 73 |
| Undertone | red-orange / warm |
| Family | Neutral |
About Sherwin-Williams Natural Choice
At LRV 73, Natural Choice is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Natural Choice is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Benjamin Moore
PPG / Glidden
Clare
Valspar
Farrow & Ball
Behr
Magnolia Home
Dunn-Edwards
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Natural Choice within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E3DED0 in HSL space. Pair Natural Choice with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.