Sherwin-Williams Incredible White#E3DED7 · LRV 73
Incredible White reads as a red-orange / warm — light — bounces daylight without going clinical. The notes below cover the spec, what Sherwin-Williams SW 7028 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Sherwin-Williams |
| Name | Incredible White |
| SKU | SW 7028 |
| Hex | #E3DED7 |
| RGB | 227, 222, 215 |
| HSL | 35°, 18%, 87% |
| LRV | 73 |
| Undertone | red-orange / warm |
| Family | White |
About Sherwin-Williams Incredible White
At LRV 73, Incredible White is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Incredible White is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all white from that brand.
Valspar
Behr
PPG / Glidden
Farrow & Ball
Clare
Benjamin Moore
Magnolia Home
Dunn-Edwards
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Incredible White within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E3DED7 in HSL space. Pair Incredible White with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.