Color spec
| Brand | Sherwin-Williams |
| Name | Incredible White |
| SKU | SW 7028 |
| Hex | #E3DED7 |
| RGB | 227, 222, 215 |
| HSL | 35°, 18%, 87% |
| LRV | 74 |
| Undertone | warm red-orange tone |
| Family | White |
About Sherwin-Williams Incredible White
At LRV 74, Incredible White is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Incredible White is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
Closest matches by brand
18 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all white from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Backdrop
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Incredible White within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E3DED7 in HSL space. Pair Incredible White with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Incredible White Equivalents at Other Brands
Matching Incredible White from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 7028 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Incredible White
The closest Behr equivalent of Incredible White is Castle Beige (N230-1). At ΔE 0.53 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 73 vs 74). If Behr is your counter, order Castle Beige and you'll get the same color. See the full Castle Beige swatch →
Benjamin Moore Equivalent of Incredible White
Benjamin Moore's nearest match is Grandma's China (CSP-365), visually identical in normal room light (ΔE 1.67). It runs slightly darker (LRV 72 vs 74) and carries a warm red-orange undertone, so it substitutes for Incredible White without repainting risk. See the full Grandma's China swatch →
Valspar Equivalent of Incredible White
The closest Valspar equivalent of Incredible White is Ballroom Belle (7001-9). At ΔE 0.5 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 73.6 vs 74). If Valspar is your counter, order Ballroom Belle and you'll get the same color. See the full Ballroom Belle swatch →
PPG / Glidden Equivalent of Incredible White
PPG / Glidden's nearest match is Seagull (PPG14-03), visually identical in normal room light (ΔE 1.53). It sits at the same lightness (LRV 73 vs 74) and carries a warm yellow undertone, so it substitutes for Incredible White without repainting risk. See the full Seagull swatch →
Glidden Equivalent of Incredible White
Glidden's nearest match is Silver Birch (70YY 72/041), visually identical in normal room light (ΔE 1.02). It runs slightly darker (LRV 72 vs 74) and carries a warm red-orange undertone, so it substitutes for Incredible White without repainting risk. See the full Silver Birch swatch →
Dutch Boy Equivalent of Incredible White
Dutch Boy's nearest match is Cotton Wood (412-1DB), visually identical in normal room light (ΔE 1.84). It sits at the same lightness (LRV 74 vs 74) and carries a warm red-orange undertone, so it substitutes for Incredible White without repainting risk. See the full Cotton Wood swatch →
HGTV Home by Sherwin-Williams Equivalent of Incredible White
The closest HGTV Home by Sherwin-Williams equivalent of Incredible White is Incredible White (HGSW 4023). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 74 vs 74). If HGTV Home by Sherwin-Williams is your counter, order Incredible White and you'll get the same color. See the full Incredible White swatch →
Dunn-Edwards Equivalent of Incredible White
At Dunn-Edwards, the closest color to Incredible White is Winter's Edge (DESS40) — very close at ΔE 2.71, though not an exact twin. It sits at the same lightness (LRV 74 vs 74) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Winter's Edge swatch →
Magnolia Home Equivalent of Incredible White
At Magnolia Home, the closest color to Incredible White is Chime Gray (JG-119) — very close at ΔE 3.03, though not an exact twin. It sits at the same lightness (LRV 73 vs 74) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Chime Gray swatch →
Farrow & Ball Equivalent of Incredible White
At Farrow & Ball, the closest color to Incredible White is Great White (NO. 2006) — very close at ΔE 2.08, though not an exact twin. It sits at the same lightness (LRV 74 vs 74) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Great White swatch →
Diamond Vogel Equivalent of Incredible White
Diamond Vogel's nearest match is Venetian Wall (0544), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 73 vs 74) and carries a warm red-orange undertone, so it substitutes for Incredible White without repainting risk. See the full Venetian Wall swatch →
Hirshfield's Equivalent of Incredible White
Hirshfield's's nearest match is Dove's Wing (0537), visually identical in normal room light (ΔE 1.17). It sits at the same lightness (LRV 73 vs 74) and carries a warm red-orange undertone, so it substitutes for Incredible White without repainting risk. See the full Dove's Wing swatch →
Rodda Equivalent of Incredible White
The closest Rodda equivalent of Incredible White is Urban Calm (R031). At ΔE 0.53 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 75 vs 74). If Rodda is your counter, order Urban Calm and you'll get the same color. See the full Urban Calm swatch →
C2 Paint Equivalent of Incredible White
C2 Paint's nearest match is Drabware (BD4), visually identical in normal room light (ΔE 1.45). It sits at the same lightness (LRV 73 vs 74) and carries a warm red-orange undertone, so it substitutes for Incredible White without repainting risk. See the full Drabware swatch →
Clare Equivalent of Incredible White
At Clare, the closest color to Incredible White is No Filter (PNT100-LT-19) — very close at ΔE 3.41, though not an exact twin. It runs slightly darker (LRV 72 vs 74) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full No Filter swatch →
Portola Paints Equivalent of Incredible White
At Portola Paints, the closest color to Incredible White is Gem (GEM) — very close at ΔE 2.06, though not an exact twin. It sits at the same lightness (LRV 75 vs 74) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Gem swatch →
Kompozit Equivalent of Incredible White
Kompozit's nearest match is Dove's Wing (0537), visually identical in normal room light (ΔE 1.17). It sits at the same lightness (LRV 74 vs 74) and carries a warm red-orange undertone, so it substitutes for Incredible White without repainting risk. See the full Dove's Wing swatch →