Magnolia Home Shiplap#E5DECB · LRV 75
Why this color. The signature Magnolia warm-white tied to the Fixer Upper aesthetic.
Shiplap reads as a red-orange / warm — very light — near-white, broadens small spaces. The notes below cover the spec, what Magnolia Home JG-049 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Magnolia Home |
| Name | Shiplap |
| SKU | JG-049 |
| Hex | #E5DECB |
| RGB | 229, 222, 203 |
| HSL | 44°, 33%, 85% |
| LRV | 75 |
| Undertone | red-orange / warm |
| Family | Neutral |
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Behr
Benjamin Moore
PPG / Glidden
Sherwin-Williams
Farrow & Ball
Valspar
Backdrop
Clare
Dunn-Edwards
Coordinated palette
Generated by hue-rotating #E5DECB in HSL space. Pair Shiplap with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.