Color spec
| Brand | Hirshfield's |
| Name | Screen Gem |
| SKU | 1206 |
| Hex | #9D7798 |
| RGB | 157, 119, 152 |
| HSL | 308°, 16%, 54% |
| LRV | 24 |
| Undertone | magenta / warm |
| Family | Purple |
About Hirshfield's Screen Gem
With an LRV of 24, Screen Gem is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Screen Gem works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Screen Gem within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9D7798 in HSL space. Pair Screen Gem with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Screen Gem Equivalents at Other Brands
Matching Screen Gem from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1206 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Screen Gem
At Sherwin-Williams, the closest color to Screen Gem is Veri Berri (SW 9069) — very close at ΔE 2.65, though not an exact twin. It runs slightly darker (LRV 21 vs 24) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Veri Berri swatch →
Behr Equivalent of Screen Gem
Behr doesn't make a true equivalent of Screen Gem — the nearest deck color, Bedford Brown (140F-4), is clearly different (ΔE 5.08). For an exact match, any Behr retailer can custom-tint Hirshfield's 1206 instead. See the full Bedford Brown swatch →
Benjamin Moore Equivalent of Screen Gem
At Benjamin Moore, the closest color to Screen Gem is Naples Sunset (1391) — very close at ΔE 3.29, though not an exact twin. It sits at the same lightness (LRV 25 vs 24) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Naples Sunset swatch →
Valspar Equivalent of Screen Gem
At Valspar, the closest color to Screen Gem is Pink Plumeria (P002) — very close at ΔE 2.46, though not an exact twin. It sits at the same lightness (LRV 25 vs 24) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pink Plumeria swatch →
PPG / Glidden Equivalent of Screen Gem
PPG / Glidden has no exact twin of Screen Gem. The nearest is Flowering Raspberry (PPG1180-6) at ΔE 3.94 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 21 vs 24). Compare large swatches before substituting. See the full Flowering Raspberry swatch →
Glidden Equivalent of Screen Gem
Glidden has no exact twin of Screen Gem. The nearest is Purple Foxglove Flower (50RB 23/161) at ΔE 3.95 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 24). Compare large swatches before substituting. See the full Purple Foxglove Flower swatch →
Dutch Boy Equivalent of Screen Gem
At Dutch Boy, the closest color to Screen Gem is Fields of Heather (246-6DB) — very close at ΔE 2.52, though not an exact twin. It runs slightly darker (LRV 21 vs 24) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fields of Heather swatch →
HGTV Home by Sherwin-Williams Equivalent of Screen Gem
HGTV Home by Sherwin-Williams has no exact twin of Screen Gem. The nearest is Violet Royale (HGSW 1434) at ΔE 4.76 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 28 vs 24). Compare large swatches before substituting. See the full Violet Royale swatch →
Dunn-Edwards Equivalent of Screen Gem
Dunn-Edwards doesn't make a true equivalent of Screen Gem — the nearest deck color, Muted Berry (DE5977), is clearly different (ΔE 5.27). For an exact match, any Dunn-Edwards retailer can custom-tint Hirshfield's 1206 instead. See the full Muted Berry swatch →
Magnolia Home Equivalent of Screen Gem
Magnolia Home doesn't make a true equivalent of Screen Gem — the nearest deck color, Pashmina Plum (JG-100), is clearly different (ΔE 13.12). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 1206 instead. See the full Pashmina Plum swatch →
Farrow & Ball Equivalent of Screen Gem
Farrow & Ball doesn't make a true equivalent of Screen Gem — the nearest deck color, Rangwali (NO. 296), is clearly different (ΔE 8.41). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1206 instead. See the full Rangwali swatch →
Diamond Vogel Equivalent of Screen Gem
At Diamond Vogel, the closest color to Screen Gem is Felicia (1200) — very close at ΔE 2.45, though not an exact twin. It runs slightly darker (LRV 22 vs 24) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Felicia swatch →
Rodda Equivalent of Screen Gem
Rodda doesn't make a true equivalent of Screen Gem — the nearest deck color, Reimagined (R116), is clearly different (ΔE 14.58). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1206 instead. See the full Reimagined swatch →
C2 Paint Equivalent of Screen Gem
C2 Paint doesn't make a true equivalent of Screen Gem — the nearest deck color, Portuguese Dawn (C2-780), is clearly different (ΔE 8.23). For an exact match, any C2 Paint retailer can custom-tint Hirshfield's 1206 instead. See the full Portuguese Dawn swatch →
Clare Equivalent of Screen Gem
Clare doesn't make a true equivalent of Screen Gem — the nearest deck color, Irony (PNT100-MD-16), is clearly different (ΔE 19.18). For an exact match, any Clare retailer can custom-tint Hirshfield's 1206 instead. See the full Irony swatch →
Portola Paints Equivalent of Screen Gem
Portola Paints doesn't make a true equivalent of Screen Gem — the nearest deck color, Voodoo (VOODOO), is clearly different (ΔE 14.43). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1206 instead. See the full Voodoo swatch →
Annie Sloan Equivalent of Screen Gem
Annie Sloan doesn't make a true equivalent of Screen Gem — the nearest deck color, Greek Blue (GREEK BLUE), is clearly different (ΔE 25). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1206 instead. See the full Greek Blue swatch →
Backdrop Equivalent of Screen Gem
Backdrop doesn't make a true equivalent of Screen Gem — the nearest deck color, Polly Wants (BD-PW), is clearly different (ΔE 23.44). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1206 instead. See the full Polly Wants swatch →
Rust-Oleum Equivalent of Screen Gem
Rust-Oleum doesn't make a true equivalent of Screen Gem — the nearest deck color, Oat Latte (391446), is clearly different (ΔE 21.59). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1206 instead. See the full Oat Latte swatch →
Kompozit Equivalent of Screen Gem
The closest Kompozit equivalent of Screen Gem is Screen Gem (1206). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 23 vs 24). If Kompozit is your counter, order Screen Gem and you'll get the same color. See the full Screen Gem swatch →