Color spec
| Brand | Hirshfield's |
| Name | Screen Gem |
| SKU | 1206 |
| Hex | #9D7798 |
| RGB | 157, 119, 152 |
| HSL | 308°, 16%, 54% |
| LRV | 24 |
| Undertone | warm magenta tone |
| Family | Purple |
About Hirshfield's Screen Gem
With an LRV of 24, Screen Gem is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Screen Gem works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Diamond Vogel
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Screen Gem within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9D7798 in HSL space. Pair Screen Gem with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Screen Gem Equivalents at Other Brands
Matching Screen Gem from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1206 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Screen Gem
At Sherwin-Williams, the closest color to Screen Gem is Veri Berri (SW 9069) — very close at ΔE 2.65, though not an exact twin. It runs slightly darker (LRV 21 vs 24) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Veri Berri swatch →
Benjamin Moore Equivalent of Screen Gem
At Benjamin Moore, the closest color to Screen Gem is Naples Sunset (1391) — very close at ΔE 3.29, though not an exact twin. It sits at the same lightness (LRV 25 vs 24) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Naples Sunset swatch →
Valspar Equivalent of Screen Gem
At Valspar, the closest color to Screen Gem is Pink Plumeria (P002) — very close at ΔE 2.46, though not an exact twin. It sits at the same lightness (LRV 25 vs 24) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pink Plumeria swatch →
PPG / Glidden Equivalent of Screen Gem
PPG / Glidden has no exact twin of Screen Gem. The nearest is Flowering Raspberry (PPG1180-6) at ΔE 3.94 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 21 vs 24). Compare large swatches before substituting. See the full Flowering Raspberry swatch →
Glidden Equivalent of Screen Gem
Glidden has no exact twin of Screen Gem. The nearest is Purple Foxglove Flower (50RB 23/161) at ΔE 3.95 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 24). Compare large swatches before substituting. See the full Purple Foxglove Flower swatch →
Dutch Boy Equivalent of Screen Gem
At Dutch Boy, the closest color to Screen Gem is Fields of Heather (246-6DB) — very close at ΔE 2.52, though not an exact twin. It runs slightly darker (LRV 21 vs 24) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fields of Heather swatch →
HGTV Home by Sherwin-Williams Equivalent of Screen Gem
HGTV Home by Sherwin-Williams has no exact twin of Screen Gem. The nearest is Violet Royale (HGSW 1434) at ΔE 4.76 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 28 vs 24). Compare large swatches before substituting. See the full Violet Royale swatch →
Diamond Vogel Equivalent of Screen Gem
At Diamond Vogel, the closest color to Screen Gem is Felicia (1200) — very close at ΔE 2.45, though not an exact twin. It runs slightly darker (LRV 22 vs 24) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Felicia swatch →
Kompozit Equivalent of Screen Gem
The closest Kompozit equivalent of Screen Gem is Screen Gem (1206). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 23 vs 24). If Kompozit is your counter, order Screen Gem and you'll get the same color. See the full Screen Gem swatch →