Color spec
| Brand | Hirshfield's |
| Name | Imagine That |
| SKU | 1226 |
| Hex | #947C98 |
| RGB | 148, 124, 152 |
| HSL | 291°, 12%, 54% |
| LRV | 25 |
| Undertone | violet / cool |
| Family | Purple |
About Hirshfield's Imagine That
Imagine That sits in the mid-range at LRV 25, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Imagine That is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Imagine That within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #947C98 in HSL space. Pair Imagine That with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Imagine That Equivalents at Other Brands
Matching Imagine That from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1226 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Imagine That
At Sherwin-Williams, the closest color to Imagine That is Veri Berri (SW 9069) — very close at ΔE 3.35, though not an exact twin. It runs slightly darker (LRV 21 vs 25) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Veri Berri swatch →
Behr Equivalent of Imagine That
Behr has no exact twin of Imagine That. The nearest is Lilac Intuition (MQ4-61) at ΔE 4.58 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 24 vs 25). Compare large swatches before substituting. See the full Lilac Intuition swatch →
Benjamin Moore Equivalent of Imagine That
The closest Benjamin Moore equivalent of Imagine That is Wild Orchid (2072-40). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 25 vs 25). If Benjamin Moore is your counter, order Wild Orchid and you'll get the same color. See the full Wild Orchid swatch →
Valspar Equivalent of Imagine That
Valspar doesn't make a true equivalent of Imagine That — the nearest deck color, Purple Hills (1001-5B), is clearly different (ΔE 5.26). For an exact match, any Valspar retailer can custom-tint Hirshfield's 1226 instead. See the full Purple Hills swatch →
PPG / Glidden Equivalent of Imagine That
PPG / Glidden doesn't make a true equivalent of Imagine That — the nearest deck color, Tin Lizzie (PPG1172-5), is clearly different (ΔE 7.94). For an exact match, any PPG / Glidden retailer can custom-tint Hirshfield's 1226 instead. See the full Tin Lizzie swatch →
Glidden Equivalent of Imagine That
The closest Glidden equivalent of Imagine That is Purple Foxglove Flower (50RB 23/161). At ΔE 0.51 the two are indistinguishable on a wall — it carries the same cool violet undertone and runs slightly darker (LRV 23 vs 25). If Glidden is your counter, order Purple Foxglove Flower and you'll get the same color. See the full Purple Foxglove Flower swatch →
Dutch Boy Equivalent of Imagine That
Dutch Boy has no exact twin of Imagine That. The nearest is Jacob's Ladder (144-6DB) at ΔE 4.4 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 23 vs 25). Compare large swatches before substituting. See the full Jacob's Ladder swatch →
HGTV Home by Sherwin-Williams Equivalent of Imagine That
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Imagine That — the nearest deck color, Purple Peacock (HGSW 2413), is clearly different (ΔE 7.12). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Hirshfield's 1226 instead. See the full Purple Peacock swatch →
Dunn-Edwards Equivalent of Imagine That
At Dunn-Edwards, the closest color to Imagine That is Muted Berry (DE5977) — very close at ΔE 3.28, though not an exact twin. It runs slightly darker (LRV 20 vs 25) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Muted Berry swatch →
Magnolia Home Equivalent of Imagine That
Magnolia Home doesn't make a true equivalent of Imagine That — the nearest deck color, Pashmina Plum (JG-100), is clearly different (ΔE 9.86). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 1226 instead. See the full Pashmina Plum swatch →
Farrow & Ball Equivalent of Imagine That
Farrow & Ball doesn't make a true equivalent of Imagine That — the nearest deck color, Brassica (NO. 271), is clearly different (ΔE 8.92). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1226 instead. See the full Brassica swatch →
Diamond Vogel Equivalent of Imagine That
Diamond Vogel's nearest match is Felicia (1200), visually identical in normal room light (ΔE 1.83). It runs slightly darker (LRV 22 vs 25) and carries a cool violet undertone, so it substitutes for Imagine That without repainting risk. See the full Felicia swatch →
Rodda Equivalent of Imagine That
Rodda doesn't make a true equivalent of Imagine That — the nearest deck color, Evening Traveller (R015), is clearly different (ΔE 14.97). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1226 instead. See the full Evening Traveller swatch →
C2 Paint Equivalent of Imagine That
C2 Paint has no exact twin of Imagine That. The nearest is Portuguese Dawn (C2-780) at ΔE 4.62 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 26 vs 25). Compare large swatches before substituting. See the full Portuguese Dawn swatch →
Clare Equivalent of Imagine That
Clare doesn't make a true equivalent of Imagine That — the nearest deck color, Irony (PNT100-MD-16), is clearly different (ΔE 17.28). For an exact match, any Clare retailer can custom-tint Hirshfield's 1226 instead. See the full Irony swatch →
Portola Paints Equivalent of Imagine That
Portola Paints doesn't make a true equivalent of Imagine That — the nearest deck color, Voodoo (VOODOO), is clearly different (ΔE 11.46). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1226 instead. See the full Voodoo swatch →
Annie Sloan Equivalent of Imagine That
Annie Sloan doesn't make a true equivalent of Imagine That — the nearest deck color, Greek Blue (GREEK BLUE), is clearly different (ΔE 22.06). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1226 instead. See the full Greek Blue swatch →
Backdrop Equivalent of Imagine That
Backdrop doesn't make a true equivalent of Imagine That — the nearest deck color, Polly Wants (BD-PW), is clearly different (ΔE 21.25). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1226 instead. See the full Polly Wants swatch →
Rust-Oleum Equivalent of Imagine That
Rust-Oleum doesn't make a true equivalent of Imagine That — the nearest deck color, Oat Latte (391446), is clearly different (ΔE 18.9). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1226 instead. See the full Oat Latte swatch →
Kompozit Equivalent of Imagine That
The closest Kompozit equivalent of Imagine That is Imagine That (1226). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool violet undertone and runs slightly darker (LRV 23 vs 25). If Kompozit is your counter, order Imagine That and you'll get the same color. See the full Imagine That swatch →