Color spec
| Brand | Hirshfield's |
| Name | Berry Bright |
| SKU | 1213 |
| Hex | #A08497 |
| RGB | 160, 132, 151 |
| HSL | 319°, 13%, 57% |
| LRV | 27 |
| Undertone | magenta / warm |
| Family | Purple |
About Hirshfield's Berry Bright
Berry Bright sits in the mid-range at LRV 27, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Berry Bright is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Berry Bright within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A08497 in HSL space. Pair Berry Bright with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Berry Bright Equivalents at Other Brands
Matching Berry Bright from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1213 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Berry Bright
At Sherwin-Williams, the closest color to Berry Bright is Radiant Lilac (SW 74) — very close at ΔE 2.27, though not an exact twin. It sits at the same lightness (LRV 28 vs 27) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Radiant Lilac swatch →
Behr Equivalent of Berry Bright
Behr's nearest match is Violet Bouquet (PMD-82), visually identical in normal room light (ΔE 1.5). It runs slightly darker (LRV 25 vs 27) and carries a warm magenta undertone, so it substitutes for Berry Bright without repainting risk. See the full Violet Bouquet swatch →
Benjamin Moore Equivalent of Berry Bright
Benjamin Moore has no exact twin of Berry Bright. The nearest is Carolina Plum (1384) at ΔE 4.01 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 27 vs 27). Compare large swatches before substituting. See the full Carolina Plum swatch →
Valspar Equivalent of Berry Bright
Valspar has no exact twin of Berry Bright. The nearest is Mellow Mauve (1004-7C) at ΔE 4.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 27 vs 27). Compare large swatches before substituting. See the full Mellow Mauve swatch →
PPG / Glidden Equivalent of Berry Bright
PPG / Glidden has no exact twin of Berry Bright. The nearest is Wright Murasaki (FLLW771) at ΔE 4.77 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 28 vs 27). Compare large swatches before substituting. See the full Wright Murasaki swatch →
Glidden Equivalent of Berry Bright
At Glidden, the closest color to Berry Bright is Pale Plum (PPG1177-5) — very close at ΔE 3.07, though not an exact twin. It sits at the same lightness (LRV 28 vs 27) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pale Plum swatch →
Dutch Boy Equivalent of Berry Bright
At Dutch Boy, the closest color to Berry Bright is Plum-med Purple (246-5DB) — very close at ΔE 2.73, though not an exact twin. It sits at the same lightness (LRV 27 vs 27) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum-med Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Berry Bright
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Berry Bright — the nearest deck color, Berry Crème (HGSW 2424), is clearly different (ΔE 5.25). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Hirshfield's 1213 instead. See the full Berry Crème swatch →
Dunn-Edwards Equivalent of Berry Bright
Dunn-Edwards doesn't make a true equivalent of Berry Bright — the nearest deck color, Plumville (DE6012), is clearly different (ΔE 6.14). For an exact match, any Dunn-Edwards retailer can custom-tint Hirshfield's 1213 instead. See the full Plumville swatch →
Magnolia Home Equivalent of Berry Bright
Magnolia Home doesn't make a true equivalent of Berry Bright — the nearest deck color, Pashmina Plum (JG-100), is clearly different (ΔE 8.92). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 1213 instead. See the full Pashmina Plum swatch →
Farrow & Ball Equivalent of Berry Bright
Farrow & Ball doesn't make a true equivalent of Berry Bright — the nearest deck color, Brassica (NO. 271), is clearly different (ΔE 7.97). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1213 instead. See the full Brassica swatch →
Diamond Vogel Equivalent of Berry Bright
Diamond Vogel's nearest match is Berry Bright (1213), visually identical in normal room light (ΔE 1.2). It sits at the same lightness (LRV 28 vs 27) and carries a warm magenta undertone, so it substitutes for Berry Bright without repainting risk. See the full Berry Bright swatch →
Rodda Equivalent of Berry Bright
Rodda doesn't make a true equivalent of Berry Bright — the nearest deck color, Reimagined (R116), is clearly different (ΔE 9.33). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1213 instead. See the full Reimagined swatch →
C2 Paint Equivalent of Berry Bright
C2 Paint doesn't make a true equivalent of Berry Bright — the nearest deck color, Portuguese Dawn (C2-780), is clearly different (ΔE 5.67). For an exact match, any C2 Paint retailer can custom-tint Hirshfield's 1213 instead. See the full Portuguese Dawn swatch →
Clare Equivalent of Berry Bright
Clare doesn't make a true equivalent of Berry Bright — the nearest deck color, Shade (PNT100-MD-14), is clearly different (ΔE 19.18). For an exact match, any Clare retailer can custom-tint Hirshfield's 1213 instead. See the full Shade swatch →
Portola Paints Equivalent of Berry Bright
Portola Paints doesn't make a true equivalent of Berry Bright — the nearest deck color, Voodoo (VOODOO), is clearly different (ΔE 9.62). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1213 instead. See the full Voodoo swatch →
Annie Sloan Equivalent of Berry Bright
Annie Sloan doesn't make a true equivalent of Berry Bright — the nearest deck color, Greek Blue (GREEK BLUE), is clearly different (ΔE 24.37). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1213 instead. See the full Greek Blue swatch →
Backdrop Equivalent of Berry Bright
Backdrop doesn't make a true equivalent of Berry Bright — the nearest deck color, Polly Wants (BD-PW), is clearly different (ΔE 22.4). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1213 instead. See the full Polly Wants swatch →
Rust-Oleum Equivalent of Berry Bright
Rust-Oleum doesn't make a true equivalent of Berry Bright — the nearest deck color, Oat Latte (391446), is clearly different (ΔE 16.43). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1213 instead. See the full Oat Latte swatch →
Kompozit Equivalent of Berry Bright
The closest Kompozit equivalent of Berry Bright is Berry Bright (1213). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 26 vs 27). If Kompozit is your counter, order Berry Bright and you'll get the same color. See the full Berry Bright swatch →