Color spec
| Brand | Hirshfield's |
| Name | Berry Bright |
| SKU | 1213 |
| Hex | #A08497 |
| RGB | 160, 132, 151 |
| HSL | 319°, 13%, 57% |
| LRV | 27 |
| Undertone | warm magenta tone |
| Family | Purple |
About Hirshfield's Berry Bright
Berry Bright sits in the mid-range at LRV 27, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Berry Bright is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Diamond Vogel
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Berry Bright within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A08497 in HSL space. Pair Berry Bright with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Berry Bright Equivalents at Other Brands
Matching Berry Bright from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1213 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Berry Bright
At Sherwin-Williams, the closest color to Berry Bright is Radiant Lilac (SW 74) — very close at ΔE 2.27, though not an exact twin. It sits at the same lightness (LRV 28 vs 27) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Radiant Lilac swatch →
Behr Equivalent of Berry Bright
Behr's nearest match is Violet Bouquet (PMD-82), visually identical in normal room light (ΔE 1.5). It runs slightly darker (LRV 25 vs 27) and carries a warm magenta undertone, so it substitutes for Berry Bright without repainting risk. See the full Violet Bouquet swatch →
Benjamin Moore Equivalent of Berry Bright
Benjamin Moore has no exact twin of Berry Bright. The nearest is Carolina Plum (1384) at ΔE 4.01 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 27 vs 27). Compare large swatches before substituting. See the full Carolina Plum swatch →
Valspar Equivalent of Berry Bright
Valspar has no exact twin of Berry Bright. The nearest is Mellow Mauve (1004-7C) at ΔE 4.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 27 vs 27). Compare large swatches before substituting. See the full Mellow Mauve swatch →
PPG / Glidden Equivalent of Berry Bright
PPG / Glidden has no exact twin of Berry Bright. The nearest is Wright Murasaki (FLLW771) at ΔE 4.77 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 28 vs 27). Compare large swatches before substituting. See the full Wright Murasaki swatch →
Glidden Equivalent of Berry Bright
At Glidden, the closest color to Berry Bright is Pale Plum (PPG1177-5) — very close at ΔE 3.07, though not an exact twin. It sits at the same lightness (LRV 28 vs 27) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pale Plum swatch →
Dutch Boy Equivalent of Berry Bright
At Dutch Boy, the closest color to Berry Bright is Plum-med Purple (246-5DB) — very close at ΔE 2.73, though not an exact twin. It sits at the same lightness (LRV 27 vs 27) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum-med Purple swatch →
Diamond Vogel Equivalent of Berry Bright
Diamond Vogel's nearest match is Berry Bright (1213), visually identical in normal room light (ΔE 1.2). It sits at the same lightness (LRV 28 vs 27) and carries a warm magenta undertone, so it substitutes for Berry Bright without repainting risk. See the full Berry Bright swatch →
Kompozit Equivalent of Berry Bright
The closest Kompozit equivalent of Berry Bright is Berry Bright (1213). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 26 vs 27). If Kompozit is your counter, order Berry Bright and you'll get the same color. See the full Berry Bright swatch →