Color spec
| Brand | Hirshfield's |
| Name | Felicia |
| SKU | 1200 |
| Hex | #917292 |
| RGB | 145, 114, 146 |
| HSL | 298°, 13%, 51% |
| LRV | 22 |
| Undertone | violet / cool |
| Family | Purple |
About Hirshfield's Felicia
With an LRV of 22, Felicia is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Felicia works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Felicia within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #917292 in HSL space. Pair Felicia with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Felicia Equivalents at Other Brands
Matching Felicia from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1200 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Felicia
Sherwin-Williams's nearest match is Veri Berri (SW 9069), visually identical in normal room light (ΔE 1.04). It sits at the same lightness (LRV 21 vs 22) and carries a cool violet undertone, so it substitutes for Felicia without repainting risk. See the full Veri Berri swatch →
Behr Equivalent of Felicia
Behr has no exact twin of Felicia. The nearest is Gypsy Magic (100F-5) at ΔE 4.98 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 21 vs 22). Compare large swatches before substituting. See the full Gypsy Magic swatch →
Benjamin Moore Equivalent of Felicia
Benjamin Moore doesn't make a true equivalent of Felicia — the nearest deck color, Aplomb (AF-625), is clearly different (ΔE 7.33). For an exact match, any Benjamin Moore retailer can custom-tint Hirshfield's 1200 instead. See the full Aplomb swatch →
Valspar Equivalent of Felicia
At Valspar, the closest color to Felicia is Cali Lily (V039-5) — very close at ΔE 3.43, though not an exact twin. It runs slightly darker (LRV 20.3 vs 22) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Cali Lily swatch →
PPG / Glidden Equivalent of Felicia
PPG / Glidden doesn't make a true equivalent of Felicia — the nearest deck color, Crowning Glory (PPG17-07), is clearly different (ΔE 5.4). For an exact match, any PPG / Glidden retailer can custom-tint Hirshfield's 1200 instead. See the full Crowning Glory swatch →
Glidden Equivalent of Felicia
Glidden's nearest match is Grape Surprise (50RB 20/199), visually identical in normal room light (ΔE 1.2). It runs slightly darker (LRV 20 vs 22) and carries a cool violet undertone, so it substitutes for Felicia without repainting risk. See the full Grape Surprise swatch →
Dutch Boy Equivalent of Felicia
Dutch Boy's nearest match is Fields of Heather (246-6DB), visually identical in normal room light (ΔE 1.33). It sits at the same lightness (LRV 21 vs 22) and carries a warm magenta undertone, so it substitutes for Felicia without repainting risk. See the full Fields of Heather swatch →
HGTV Home by Sherwin-Williams Equivalent of Felicia
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Felicia — the nearest deck color, Purple Peacock (HGSW 2413), is clearly different (ΔE 8.34). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Hirshfield's 1200 instead. See the full Purple Peacock swatch →
Dunn-Edwards Equivalent of Felicia
Dunn-Edwards has no exact twin of Felicia. The nearest is Pale Eggplant (DE5956) at ΔE 4.01 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 20 vs 22). Compare large swatches before substituting. See the full Pale Eggplant swatch →
Magnolia Home Equivalent of Felicia
Magnolia Home doesn't make a true equivalent of Felicia — the nearest deck color, Pashmina Plum (JG-100), is clearly different (ΔE 12.53). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 1200 instead. See the full Pashmina Plum swatch →
Farrow & Ball Equivalent of Felicia
Farrow & Ball doesn't make a true equivalent of Felicia — the nearest deck color, Brassica (NO. 271), is clearly different (ΔE 11.59). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1200 instead. See the full Brassica swatch →
Diamond Vogel Equivalent of Felicia
At Diamond Vogel, the closest color to Felicia is Felicia (1200) — very close at ΔE 2.18, though not an exact twin. It sits at the same lightness (LRV 22 vs 22) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Felicia swatch →
Rodda Equivalent of Felicia
Rodda doesn't make a true equivalent of Felicia — the nearest deck color, Essence (R117), is clearly different (ΔE 13.34). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1200 instead. See the full Essence swatch →
C2 Paint Equivalent of Felicia
C2 Paint doesn't make a true equivalent of Felicia — the nearest deck color, Hellebores (BD27), is clearly different (ΔE 8.27). For an exact match, any C2 Paint retailer can custom-tint Hirshfield's 1200 instead. See the full Hellebores swatch →
Clare Equivalent of Felicia
Clare doesn't make a true equivalent of Felicia — the nearest deck color, Irony (PNT100-MD-16), is clearly different (ΔE 18.56). For an exact match, any Clare retailer can custom-tint Hirshfield's 1200 instead. See the full Irony swatch →
Portola Paints Equivalent of Felicia
Portola Paints doesn't make a true equivalent of Felicia — the nearest deck color, Carmine (CARMINE), is clearly different (ΔE 8.22). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1200 instead. See the full Carmine swatch →
Annie Sloan Equivalent of Felicia
Annie Sloan doesn't make a true equivalent of Felicia — the nearest deck color, Greek Blue (GREEK BLUE), is clearly different (ΔE 23.72). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1200 instead. See the full Greek Blue swatch →
Backdrop Equivalent of Felicia
Backdrop doesn't make a true equivalent of Felicia — the nearest deck color, Polly Wants (BD-PW), is clearly different (ΔE 23.01). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1200 instead. See the full Polly Wants swatch →
Rust-Oleum Equivalent of Felicia
Rust-Oleum doesn't make a true equivalent of Felicia — the nearest deck color, Oat Latte (391446), is clearly different (ΔE 21.48). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1200 instead. See the full Oat Latte swatch →
Kompozit Equivalent of Felicia
The closest Kompozit equivalent of Felicia is Felicia (1200). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool violet undertone and runs slightly darker (LRV 20 vs 22). If Kompozit is your counter, order Felicia and you'll get the same color. See the full Felicia swatch →