Color spec
| Brand | Valspar |
| Name | Cali Lily |
| SKU | V039-5 |
| Hex | #9B6F8F |
| RGB | 155, 111, 143 |
| HSL | 316°, 18%, 52% |
| LRV | 20.3 |
| Undertone | warm magenta tone |
| Family | Purple |
About Valspar Cali Lily
With an LRV of 20.3, Cali Lily is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Cali Lily works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Glidden
Dutch Boy
Diamond Vogel
Hirshfield's
Kompozit
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Cali Lily within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9B6F8F in HSL space. Pair Cali Lily with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Cali Lily Equivalents at Other Brands
Matching Cali Lily from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar V039-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cali Lily
Sherwin-Williams has no exact twin of Cali Lily. The nearest is Veri Berri (SW 9069) at ΔE 3.72 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 21 vs 20.3). Compare large swatches before substituting. See the full Veri Berri swatch →
Behr Equivalent of Cali Lily
Behr has no exact twin of Cali Lily. The nearest is Heirloom Rose (S130-5) at ΔE 3.76 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 18 vs 20.3). Compare large swatches before substituting. See the full Heirloom Rose swatch →
PPG / Glidden Equivalent of Cali Lily
At PPG / Glidden, the closest color to Cali Lily is Flowering Raspberry (PPG1180-6) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 21 vs 20.3) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Flowering Raspberry swatch →
Glidden Equivalent of Cali Lily
At Glidden, the closest color to Cali Lily is Flowering Raspberry (PPG1180-6) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 20 vs 20.3) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Flowering Raspberry swatch →
Dutch Boy Equivalent of Cali Lily
At Dutch Boy, the closest color to Cali Lily is Fields of Heather (246-6DB) — very close at ΔE 3.1, though not an exact twin. It sits at the same lightness (LRV 21 vs 20.3) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fields of Heather swatch →
Diamond Vogel Equivalent of Cali Lily
Diamond Vogel has no exact twin of Cali Lily. The nearest is Felicia (1200) at ΔE 4.32 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 22 vs 20.3). Compare large swatches before substituting. See the full Felicia swatch →
Hirshfield's Equivalent of Cali Lily
At Hirshfield's, the closest color to Cali Lily is Felicia (1200) — very close at ΔE 3.43, though not an exact twin. It runs slightly lighter (LRV 22 vs 20.3) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Felicia swatch →
Kompozit Equivalent of Cali Lily
At Kompozit, the closest color to Cali Lily is Felicia (1200) — very close at ΔE 3.43, though not an exact twin. It sits at the same lightness (LRV 20 vs 20.3) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Felicia swatch →