Color spec
| Brand | Diamond Vogel |
| Name | Felicia |
| SKU | 1200 |
| Hex | #957896 |
| RGB | 149, 120, 150 |
| HSL | 298°, 13%, 53% |
| LRV | 22 |
| Undertone | cool violet tone |
| Family | Purple |
About Diamond Vogel Felicia
With an LRV of 22, Felicia is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Felicia works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
Dunn-Edwards
Hirshfield's
Kompozit
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to Felicia within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #957896 in HSL space. Pair Felicia with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel Felicia Equivalents at Other Brands
Matching Felicia from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 1200 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Felicia
Sherwin-Williams's nearest match is Veri Berri (SW 9069), visually identical in normal room light (ΔE 1.76). It sits at the same lightness (LRV 21 vs 22) and carries a cool violet undertone, so it substitutes for Felicia without repainting risk. See the full Veri Berri swatch →
Behr Equivalent of Felicia
Behr has no exact twin of Felicia. The nearest is Gypsy Magic (100F-5) at ΔE 4.58 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 21 vs 22). Compare large swatches before substituting. See the full Gypsy Magic swatch →
Benjamin Moore Equivalent of Felicia
At Benjamin Moore, the closest color to Felicia is Wild Orchid (2072-40) — very close at ΔE 2.52, though not an exact twin. It runs slightly lighter (LRV 25 vs 22) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Wild Orchid swatch →
Valspar Equivalent of Felicia
Valspar has no exact twin of Felicia. The nearest is Cali Lily (V039-5) at ΔE 4.32 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 20.3 vs 22). Compare large swatches before substituting. See the full Cali Lily swatch →
Glidden Equivalent of Felicia
At Glidden, the closest color to Felicia is Purple Foxglove Flower (50RB 23/161) — very close at ΔE 2.03, though not an exact twin. It sits at the same lightness (LRV 23 vs 22) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Purple Foxglove Flower swatch →
Dutch Boy Equivalent of Felicia
Dutch Boy's nearest match is Fields of Heather (246-6DB), visually identical in normal room light (ΔE 1.61). It sits at the same lightness (LRV 21 vs 22) and carries a warm magenta undertone, so it substitutes for Felicia without repainting risk. See the full Fields of Heather swatch →
Dunn-Edwards Equivalent of Felicia
Dunn-Edwards has no exact twin of Felicia. The nearest is Muted Berry (DE5977) at ΔE 3.53 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 20 vs 22). Compare large swatches before substituting. See the full Muted Berry swatch →
Hirshfield's Equivalent of Felicia
Hirshfield's's nearest match is Imagine That (1226), visually identical in normal room light (ΔE 1.83). It runs slightly lighter (LRV 25 vs 22) and carries a cool violet undertone, so it substitutes for Felicia without repainting risk. See the full Imagine That swatch →
Kompozit Equivalent of Felicia
Kompozit's nearest match is Imagine That (1226), visually identical in normal room light (ΔE 1.83). It sits at the same lightness (LRV 23 vs 22) and carries a cool violet undertone, so it substitutes for Felicia without repainting risk. See the full Imagine That swatch →