Color spec
| Brand | Sherwin-Williams |
| Name | Veri Berri |
| SKU | SW 9069 |
| Hex | #937496 |
| RGB | 147, 116, 150 |
| HSL | 295°, 14%, 52% |
| LRV | 21 |
| Undertone | cool violet tone |
| Family | Purple |
About Sherwin-Williams Veri Berri
With an LRV of 21, Veri Berri is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Veri Berri works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Veri Berri within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #937496 in HSL space. Pair Veri Berri with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Veri Berri Equivalents at Other Brands
Matching Veri Berri from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 9069 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Veri Berri
Behr has no exact twin of Veri Berri. The nearest is Gypsy Magic (100F-5) at ΔE 4.91 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 21 vs 21). Compare large swatches before substituting. See the full Gypsy Magic swatch →
Benjamin Moore Equivalent of Veri Berri
Benjamin Moore has no exact twin of Veri Berri. The nearest is Wild Orchid (2072-40) at ΔE 4.09 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 25 vs 21). Compare large swatches before substituting. See the full Wild Orchid swatch →
Valspar Equivalent of Veri Berri
Valspar has no exact twin of Veri Berri. The nearest is Cali Lily (V039-5) at ΔE 3.72 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20.3 vs 21). Compare large swatches before substituting. See the full Cali Lily swatch →
Glidden Equivalent of Veri Berri
Glidden's nearest match is Grape Surprise (50RB 20/199), visually identical in normal room light (ΔE 1.08). It sits at the same lightness (LRV 20 vs 21) and carries a cool violet undertone, so it substitutes for Veri Berri without repainting risk. See the full Grape Surprise swatch →
Dutch Boy Equivalent of Veri Berri
Dutch Boy's nearest match is Fields of Heather (246-6DB), visually identical in normal room light (ΔE 1.7). It sits at the same lightness (LRV 21 vs 21) and carries a warm magenta undertone, so it substitutes for Veri Berri without repainting risk. See the full Fields of Heather swatch →
Dunn-Edwards Equivalent of Veri Berri
Dunn-Edwards has no exact twin of Veri Berri. The nearest is Pale Eggplant (DE5956) at ΔE 3.64 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20 vs 21). Compare large swatches before substituting. See the full Pale Eggplant swatch →
Diamond Vogel Equivalent of Veri Berri
Diamond Vogel's nearest match is Felicia (1200), visually identical in normal room light (ΔE 1.76). It sits at the same lightness (LRV 22 vs 21) and carries a cool violet undertone, so it substitutes for Veri Berri without repainting risk. See the full Felicia swatch →
Hirshfield's Equivalent of Veri Berri
Hirshfield's's nearest match is Felicia (1200), visually identical in normal room light (ΔE 1.04). It sits at the same lightness (LRV 22 vs 21) and carries a cool violet undertone, so it substitutes for Veri Berri without repainting risk. See the full Felicia swatch →
Kompozit Equivalent of Veri Berri
Kompozit's nearest match is Felicia (1200), visually identical in normal room light (ΔE 1.04). It sits at the same lightness (LRV 20 vs 21) and carries a cool violet undertone, so it substitutes for Veri Berri without repainting risk. See the full Felicia swatch →