Color spec
| Brand | Sherwin-Williams |
| Name | Ruby Violet |
| SKU | SW 9076 |
| Hex | #9B7E8B |
| RGB | 155, 126, 139 |
| HSL | 333°, 13%, 55% |
| LRV | 24 |
| Undertone | warm magenta tone |
| Family | Pink |
About Sherwin-Williams Ruby Violet
With an LRV of 24, Ruby Violet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Ruby Violet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Behr
Valspar
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Ruby Violet within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9B7E8B in HSL space. Pair Ruby Violet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Ruby Violet Equivalents at Other Brands
Matching Ruby Violet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 9076 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Ruby Violet
Behr's nearest match is Mulberry Wine (T15-19), visually identical in normal room light (ΔE 1.81). It sits at the same lightness (LRV 23 vs 24) and carries a warm red undertone, so it substitutes for Ruby Violet without repainting risk. See the full Mulberry Wine swatch →
Glidden Equivalent of Ruby Violet
At Glidden, the closest color to Ruby Violet is Dusty Berry (30RR 21/127) — very close at ΔE 2.59, though not an exact twin. It runs slightly darker (LRV 21 vs 24) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Dusty Berry swatch →
Dutch Boy Equivalent of Ruby Violet
At Dutch Boy, the closest color to Ruby Violet is Redbluff (301-5DB) — very close at ΔE 3.34, though not an exact twin. It sits at the same lightness (LRV 23 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Redbluff swatch →
Dunn-Edwards Equivalent of Ruby Violet
Dunn-Edwards has no exact twin of Ruby Violet. The nearest is Plumville (DE6012) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 24). Compare large swatches before substituting. See the full Plumville swatch →
Diamond Vogel Equivalent of Ruby Violet
Diamond Vogel has no exact twin of Ruby Violet. The nearest is Iced Orchid (1304) at ΔE 4.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 25 vs 24). Compare large swatches before substituting. See the full Iced Orchid swatch →
Hirshfield's Equivalent of Ruby Violet
Hirshfield's has no exact twin of Ruby Violet. The nearest is Lover's Tryst (0099) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 25 vs 24). Compare large swatches before substituting. See the full Lover's Tryst swatch →
Kompozit Equivalent of Ruby Violet
Kompozit has no exact twin of Ruby Violet. The nearest is Lover's Tryst (0099) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 24 vs 24). Compare large swatches before substituting. See the full Lover's Tryst swatch →