Color spec
| Brand | Sherwin-Williams |
| Name | Gentle Grape |
| SKU | SW 9074 |
| Hex | #908A9B |
| RGB | 144, 138, 155 |
| HSL | 261°, 8%, 57% |
| LRV | 26 |
| Undertone | cool violet tone |
| Family | Gray |
About Sherwin-Williams Gentle Grape
Gentle Grape sits in the mid-range at LRV 26, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Gentle Grape is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Gentle Grape within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #908A9B in HSL space. Pair Gentle Grape with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Gentle Grape Equivalents at Other Brands
Matching Gentle Grape from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 9074 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Gentle Grape
Behr has no exact twin of Gentle Grape. The nearest is Victorian (UL250-18) at ΔE 3.57 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 28 vs 26). Compare large swatches before substituting. See the full Victorian swatch →
Benjamin Moore Equivalent of Gentle Grape
At Benjamin Moore, the closest color to Gentle Grape is Amorous (AF-600) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 27 vs 26) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Amorous swatch →
Valspar Equivalent of Gentle Grape
At Valspar, the closest color to Gentle Grape is Intrigue (T522) — very close at ΔE 2.08, though not an exact twin. It sits at the same lightness (LRV 25.2 vs 26) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Intrigue swatch →
PPG / Glidden Equivalent of Gentle Grape
PPG / Glidden's nearest match is Tin Lizzie (PPG1172-5), visually identical in normal room light (ΔE 1.5). It sits at the same lightness (LRV 27 vs 26) and carries a cool violet undertone, so it substitutes for Gentle Grape without repainting risk. See the full Tin Lizzie swatch →
Glidden Equivalent of Gentle Grape
Glidden's nearest match is Tin Lizzie (PPG1172-5), visually identical in normal room light (ΔE 1.48). It sits at the same lightness (LRV 27 vs 26) and carries a cool violet undertone, so it substitutes for Gentle Grape without repainting risk. See the full Tin Lizzie swatch →
Dutch Boy Equivalent of Gentle Grape
Dutch Boy has no exact twin of Gentle Grape. The nearest is Dusked Purple (343-5DB) at ΔE 3.53 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 24 vs 26). Compare large swatches before substituting. See the full Dusked Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Gentle Grape
HGTV Home by Sherwin-Williams has no exact twin of Gentle Grape. The nearest is Great Greige (HGSW 3394) at ΔE 4.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 26 vs 26). Compare large swatches before substituting. See the full Great Greige swatch →
Magnolia Home Equivalent of Gentle Grape
Magnolia Home has no exact twin of Gentle Grape. The nearest is Pashmina Plum (JG-100) at ΔE 4.56 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 24 vs 26). Compare large swatches before substituting. See the full Pashmina Plum swatch →
Farrow & Ball Equivalent of Gentle Grape
Farrow & Ball has no exact twin of Gentle Grape. The nearest is Brassica (NO. 271) at ΔE 4.45 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 24 vs 26). Compare large swatches before substituting. See the full Brassica swatch →
Diamond Vogel Equivalent of Gentle Grape
At Diamond Vogel, the closest color to Gentle Grape is Violet Vibes (1290) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 25 vs 26) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Violet Vibes swatch →
C2 Paint Equivalent of Gentle Grape
C2 Paint has no exact twin of Gentle Grape. The nearest is Portuguese Dawn (C2-780) at ΔE 4.27 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 26 vs 26). Compare large swatches before substituting. See the full Portuguese Dawn swatch →