Color spec
| Brand | Benjamin Moore |
| Name | Wild Orchid |
| SKU | 2072-40 |
| Hex | #957E99 |
| RGB | 149, 126, 153 |
| HSL | 291°, 12%, 55% |
| LRV | 25 |
| Undertone | cool violet tone |
| Family | Purple |
About Benjamin Moore Wild Orchid
Wild Orchid sits in the mid-range at LRV 25, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Wild Orchid is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Wild Orchid within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #957E99 in HSL space. Pair Wild Orchid with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Wild Orchid Equivalents at Other Brands
Matching Wild Orchid from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2072-40 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Wild Orchid
Behr has no exact twin of Wild Orchid. The nearest is Violet Bouquet (PMD-82) at ΔE 4.04 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 25 vs 25). Compare large swatches before substituting. See the full Violet Bouquet swatch →
Valspar Equivalent of Wild Orchid
Valspar has no exact twin of Wild Orchid. The nearest is Pink Plumeria (P002) at ΔE 3.89 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 25 vs 25). Compare large swatches before substituting. See the full Pink Plumeria swatch →
Glidden Equivalent of Wild Orchid
The closest Glidden equivalent of Wild Orchid is Purple Foxglove Flower (50RB 23/161). At ΔE 0.74 the two are indistinguishable on a wall — it carries the same cool violet undertone and runs slightly darker (LRV 23 vs 25). If Glidden is your counter, order Purple Foxglove Flower and you'll get the same color. See the full Purple Foxglove Flower swatch →
Dutch Boy Equivalent of Wild Orchid
Dutch Boy has no exact twin of Wild Orchid. The nearest is Veronica Flower (244-4DB) at ΔE 4.09 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 25 vs 25). Compare large swatches before substituting. See the full Veronica Flower swatch →
Dunn-Edwards Equivalent of Wild Orchid
At Dunn-Edwards, the closest color to Wild Orchid is Muted Berry (DE5977) — very close at ΔE 3.44, though not an exact twin. It runs slightly darker (LRV 20 vs 25) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Muted Berry swatch →
Diamond Vogel Equivalent of Wild Orchid
Diamond Vogel's nearest match is Imagine That (1226), visually identical in normal room light (ΔE 1.43). It sits at the same lightness (LRV 25 vs 25) and carries a cool violet undertone, so it substitutes for Wild Orchid without repainting risk. See the full Imagine That swatch →
Hirshfield's Equivalent of Wild Orchid
The closest Hirshfield's equivalent of Wild Orchid is Imagine That (1226). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 25 vs 25). If Hirshfield's is your counter, order Imagine That and you'll get the same color. See the full Imagine That swatch →
C2 Paint Equivalent of Wild Orchid
C2 Paint has no exact twin of Wild Orchid. The nearest is Portuguese Dawn (C2-780) at ΔE 3.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 26 vs 25). Compare large swatches before substituting. See the full Portuguese Dawn swatch →
Kompozit Equivalent of Wild Orchid
The closest Kompozit equivalent of Wild Orchid is Imagine That (1226). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same cool violet undertone and runs slightly darker (LRV 23 vs 25). If Kompozit is your counter, order Imagine That and you'll get the same color. See the full Imagine That swatch →