Color spec
| Brand | Valspar |
| Name | Felicia |
| SKU | M202 |
| Hex | #AE668E |
| RGB | 174, 102, 142 |
| HSL | 327°, 31%, 54% |
| LRV | 20.4 |
| Undertone | warm magenta tone |
| Family | Purple |
About Valspar Felicia
With an LRV of 20.4, Felicia is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Felicia works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Hirshfield's
Kompozit
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Felicia within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AE668E in HSL space. Pair Felicia with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Felicia Equivalents at Other Brands
Matching Felicia from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar M202 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Felicia
At Behr, the closest color to Felicia is Red Gerbera (S140-5) — very close at ΔE 3.12, though not an exact twin. It sits at the same lightness (LRV 19 vs 20.4) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Red Gerbera swatch →
PPG / Glidden Equivalent of Felicia
PPG / Glidden has no exact twin of Felicia. The nearest is Flowering Raspberry (PPG1180-6) at ΔE 3.93 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 21 vs 20.4). Compare large swatches before substituting. See the full Flowering Raspberry swatch →
Glidden Equivalent of Felicia
The closest Glidden equivalent of Felicia is Antique Fuchsia (10RR 21/325). At ΔE 0.82 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 21 vs 20.4). If Glidden is your counter, order Antique Fuchsia and you'll get the same color. See the full Antique Fuchsia swatch →
Dutch Boy Equivalent of Felicia
At Dutch Boy, the closest color to Felicia is Fizzleberry (146-6DB) — very close at ΔE 2.39, though not an exact twin. It runs slightly lighter (LRV 22 vs 20.4) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fizzleberry swatch →
Dunn-Edwards Equivalent of Felicia
Dunn-Edwards has no exact twin of Felicia. The nearest is Raspberry Parfait (DE5033) at ΔE 4.89 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20 vs 20.4). Compare large swatches before substituting. See the full Raspberry Parfait swatch →
Hirshfield's Equivalent of Felicia
At Hirshfield's, the closest color to Felicia is Fuscia Fizz (1151) — very close at ΔE 2.99, though not an exact twin. It runs slightly lighter (LRV 25 vs 20.4) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fuscia Fizz swatch →
Kompozit Equivalent of Felicia
At Kompozit, the closest color to Felicia is Fuscia Fizz (1151) — very close at ΔE 2.99, though not an exact twin. It runs slightly lighter (LRV 23 vs 20.4) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fuscia Fizz swatch →