Color guide · Valspar · Purple

Felicia

M202 · #AE668E · LRV 20.4 · warm magenta tone

M202 · #AE668E · LRV 20.4 — warm magenta tone, dark — high drama, needs strong daylight or warm bulbs.

FeliciaValspar · M202
The color, edge to edge.Use your own photo →
Felicia
VALSPAR · M202 · #AE668E
Brand · codeValsparM202 · all Valspar purples
LRV20.4Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm magenta tone
FamilyPurple
Hex · RGB · HSL#AE668E · 174, 102, 142 · 327°, 31%, 54%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Nocturne Shade5
  2. 2Ripe Berry10
  3. 3Felicia20.4
  4. 4Blackberry Mocha26
  5. 5Wisteria48
Undertone and depth

What Color Is Felicia, Really?

Felicia reads as a warm magenta tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Valspar M202 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Felicia

Felicia works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Felicia

With an LRV of 20.4, Felicia is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Felicia are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Valspar M202 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Valspar Colors

The nearest shades to Felicia within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Felicia · 5.1 : 1 · passes AAWhite text on Felicia · 4.1 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #AE668E in HSL space. Pair Felicia with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#AE668E + #66AE86
TRIADIC
#AE668E · #8EAE66 · #668EAE
ANALOGOUS
#AA66AE · #AE668E · #AE666A

Have you painted with Felicia?

Rate it — one tap helps the next reader decide.

Ask a Question

Jessica Williams

Not sure about Felicia in your room?

Ask Jessica below — every question gets a real reply, usually within a day.

Keep exploring