Berry Pretty
V040-5 · #996084 · LRV 16.7 — warm magenta tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Nocturne Shade5
- 2Ripe Berry10
- 3Berry Pretty16.7
- 4Gothic Purple24
- 5Hazy Lilac29
What Color Is Berry Pretty, Really?
Berry Pretty reads as a warm magenta tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Valspar V040-5 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Berry Pretty
Berry Pretty works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Berry Pretty
With an LRV of 16.7, Berry Pretty is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Berry Pretty are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Valspar V040-5 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Behr | Passion PlumHDC-WR15-2 · Behr | 3.7 | 17 | Color page → |
| Benjamin Moore | Plum Perfect1371 · Benjamin Moore | 3.0 | 17 | Color page → |
| PPG / Glidden | Bermuda OnionPPG1252-7 · PPG / Glidden | 4.2 | 17 | Color page → |
| Glidden | Hushed Cranberry10RR 16/300 · Glidden | 2.6 | 16 | Color page → |
| Dunn-Edwards | Plum PerfectDE6006 · Dunn-Edwards | 3.2 | 15 | Color page → |
| Diamond Vogel | Immortality1172 · Diamond Vogel | 1.2 | 17 | Color page → |
Similar Valspar Colors
The nearest shades to Berry Pretty within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #996084 in HSL space. Pair Berry Pretty with one accent and one neutral — the swatches below are starting points, not final picks.
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