Color spec
| Brand | Valspar |
| Name | Berry Pretty |
| SKU | V040-5 |
| Hex | #996084 |
| RGB | 153, 96, 132 |
| HSL | 322°, 23%, 49% |
| LRV | 16.7 |
| Undertone | warm magenta tone |
| Family | Purple |
About Valspar Berry Pretty
With an LRV of 16.7, Berry Pretty is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Berry Pretty works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Benjamin Moore
PPG / Glidden
Glidden
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Berry Pretty within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #996084 in HSL space. Pair Berry Pretty with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Berry Pretty Equivalents at Other Brands
Matching Berry Pretty from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar V040-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Berry Pretty
Behr has no exact twin of Berry Pretty. The nearest is Passion Plum (HDC-WR15-2) at ΔE 3.7 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 16.7). Compare large swatches before substituting. See the full Passion Plum swatch →
Benjamin Moore Equivalent of Berry Pretty
At Benjamin Moore, the closest color to Berry Pretty is Plum Perfect (1371) — very close at ΔE 3.03, though not an exact twin. It sits at the same lightness (LRV 17 vs 16.7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Perfect swatch →
PPG / Glidden Equivalent of Berry Pretty
PPG / Glidden has no exact twin of Berry Pretty. The nearest is Bermuda Onion (PPG1252-7) at ΔE 4.2 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 16.7). Compare large swatches before substituting. See the full Bermuda Onion swatch →
Glidden Equivalent of Berry Pretty
At Glidden, the closest color to Berry Pretty is Hushed Cranberry (10RR 16/300) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 16 vs 16.7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Hushed Cranberry swatch →
Dunn-Edwards Equivalent of Berry Pretty
At Dunn-Edwards, the closest color to Berry Pretty is Plum Perfect (DE6006) — very close at ΔE 3.18, though not an exact twin. It runs slightly darker (LRV 15 vs 16.7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Perfect swatch →
Diamond Vogel Equivalent of Berry Pretty
Diamond Vogel's nearest match is Immortality (1172), visually identical in normal room light (ΔE 1.21). It sits at the same lightness (LRV 17 vs 16.7) and carries a warm magenta undertone, so it substitutes for Berry Pretty without repainting risk. See the full Immortality swatch →
Hirshfield's Equivalent of Berry Pretty
Hirshfield's's nearest match is Immortality (1172), visually identical in normal room light (ΔE 1.91). It sits at the same lightness (LRV 17 vs 16.7) and carries a warm magenta undertone, so it substitutes for Berry Pretty without repainting risk. See the full Immortality swatch →
Kompozit Equivalent of Berry Pretty
Kompozit's nearest match is Immortality (1172), visually identical in normal room light (ΔE 1.91). It runs slightly darker (LRV 15 vs 16.7) and carries a warm magenta undertone, so it substitutes for Berry Pretty without repainting risk. See the full Immortality swatch →