Color spec
| Brand | Valspar |
| Name | Vive l'amour |
| SKU | V041-5 |
| Hex | #99546D |
| RGB | 153, 84, 109 |
| HSL | 338°, 29%, 46% |
| LRV | 14.2 |
| Undertone | magenta / warm |
| Family | Red |
About Valspar Vive l'amour
With an LRV of 14.2, Vive l'amour is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Vive l'amour works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
10 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Behr
Benjamin Moore
Sherwin-Williams
Dunn-Edwards
PPG / Glidden
Kompozit
Farrow & Ball
Clare
Magnolia Home
Backdrop
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Vive l'amour within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #99546D in HSL space. Pair Vive l'amour with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Vive l'amour Equivalents at Other Brands
Matching Vive l'amour from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar V041-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Vive l'amour
Behr's nearest match is Vermilion (S150-5), visually identical in normal room light (ΔE 1.24). It sits at the same lightness (LRV 15 vs 14.2) and carries a warm red undertone, so it substitutes for Vive l'amour without repainting risk. See the full Vermilion swatch →
Benjamin Moore Equivalent of Vive l'amour
Benjamin Moore's nearest match is Fashion Rose (1356), visually identical in normal room light (ΔE 1.9). It runs slightly lighter (LRV 17 vs 14.2) and carries a warm magenta undertone, so it substitutes for Vive l'amour without repainting risk. See the full Fashion Rose swatch →
Sherwin-Williams Equivalent of Vive l'amour
At Sherwin-Williams, the closest color to Vive l'amour is Grandeur Plum (SW 6565) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 14 vs 14.2) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Grandeur Plum swatch →
Dunn-Edwards Equivalent of Vive l'amour
At Dunn-Edwards, the closest color to Vive l'amour is Cherry Berry (DE5034) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 14 vs 14.2) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cherry Berry swatch →
PPG / Glidden Equivalent of Vive l'amour
PPG / Glidden has no exact twin of Vive l'amour. The nearest is Cabernet (1049-6) at ΔE 4.54 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 14.2). Compare large swatches before substituting. See the full Cabernet swatch →
Kompozit Equivalent of Vive l'amour
Kompozit doesn't make a true equivalent of Vive l'amour — the nearest deck color, Immortality (1172), is clearly different (ΔE 5.59). For an exact match, any Kompozit retailer can custom-tint Valspar V041-5 instead. See the full Immortality swatch →
Farrow & Ball Equivalent of Vive l'amour
Farrow & Ball doesn't make a true equivalent of Vive l'amour — the nearest deck color, Radicchio (NO. 96), is clearly different (ΔE 8.77). For an exact match, any Farrow & Ball retailer can custom-tint Valspar V041-5 instead. See the full Radicchio swatch →
Clare Equivalent of Vive l'amour
Clare doesn't make a true equivalent of Vive l'amour — the nearest deck color, Big Apple (PNT100-DP-30), is clearly different (ΔE 10.57). For an exact match, any Clare retailer can custom-tint Valspar V041-5 instead. See the full Big Apple swatch →
Magnolia Home Equivalent of Vive l'amour
Magnolia Home doesn't make a true equivalent of Vive l'amour — the nearest deck color, Home At Last (JG-30), is clearly different (ΔE 13.69). For an exact match, any Magnolia Home retailer can custom-tint Valspar V041-5 instead. See the full Home At Last swatch →
Backdrop Equivalent of Vive l'amour
Backdrop doesn't make a true equivalent of Vive l'amour — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 22.9). For an exact match, any Backdrop retailer can custom-tint Valspar V041-5 instead. See the full Buenos Aires swatch →