Color spec
| Brand | Valspar |
| Name | Vive l'amour |
| SKU | V041-5 |
| Hex | #99546D |
| RGB | 153, 84, 109 |
| HSL | 338°, 29%, 46% |
| LRV | 14.2 |
| Undertone | warm magenta tone |
| Family | Red |
About Valspar Vive l'amour
With an LRV of 14.2, Vive l'amour is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Vive l'amour works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Vive l'amour within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #99546D in HSL space. Pair Vive l'amour with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Vive l'amour Equivalents at Other Brands
Matching Vive l'amour from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar V041-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Vive l'amour
At Sherwin-Williams, the closest color to Vive l'amour is Grandeur Plum (SW 6565) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 14 vs 14.2) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Grandeur Plum swatch →
Behr Equivalent of Vive l'amour
Behr's nearest match is Vermilion (S150-5), visually identical in normal room light (ΔE 1.24). It sits at the same lightness (LRV 15 vs 14.2) and carries a warm red undertone, so it substitutes for Vive l'amour without repainting risk. See the full Vermilion swatch →
Benjamin Moore Equivalent of Vive l'amour
Benjamin Moore's nearest match is Fashion Rose (1356), visually identical in normal room light (ΔE 1.9). It runs slightly lighter (LRV 17 vs 14.2) and carries a warm magenta undertone, so it substitutes for Vive l'amour without repainting risk. See the full Fashion Rose swatch →
PPG / Glidden Equivalent of Vive l'amour
PPG / Glidden has no exact twin of Vive l'amour. The nearest is Cabernet (PPG1049-6) at ΔE 4.54 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 14.2). Compare large swatches before substituting. See the full Cabernet swatch →
Glidden Equivalent of Vive l'amour
Glidden's nearest match is Raspberry Kiss (50RR 14/266), visually identical in normal room light (ΔE 1.59). It sits at the same lightness (LRV 14 vs 14.2) and carries a warm red undertone, so it substitutes for Vive l'amour without repainting risk. See the full Raspberry Kiss swatch →
Dutch Boy Equivalent of Vive l'amour
At Dutch Boy, the closest color to Vive l'amour is Artesian Plum (201-6DB) — very close at ΔE 2.28, though not an exact twin. It sits at the same lightness (LRV 14 vs 14.2) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Artesian Plum swatch →
HGTV Home by Sherwin-Williams Equivalent of Vive l'amour
At HGTV Home by Sherwin-Williams, the closest color to Vive l'amour is Gooseberrie (HGSW 1013) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 14 vs 14.2) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Gooseberrie swatch →
Dunn-Edwards Equivalent of Vive l'amour
At Dunn-Edwards, the closest color to Vive l'amour is Cherry Berry (DE5034) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 13 vs 14.2) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cherry Berry swatch →