Color spec
| Brand | Glidden |
| Name | Hushed Cranberry |
| SKU | 10RR 16/300 |
| Hex | #9B587E |
| RGB | 155, 88, 126 |
| HSL | 326°, 28%, 48% |
| LRV | 16 |
| Undertone | magenta / warm |
| Family | Purple |
About Glidden Hushed Cranberry
With an LRV of 16, Hushed Cranberry is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Hushed Cranberry works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Hushed Cranberry within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9B587E in HSL space. Pair Hushed Cranberry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Hushed Cranberry Equivalents at Other Brands
Matching Hushed Cranberry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 10RR 16/300 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Hushed Cranberry
Sherwin-Williams doesn't make a true equivalent of Hushed Cranberry — the nearest deck color, Ruby Shade (SW 6572), is clearly different (ΔE 5.36). For an exact match, any Sherwin-Williams retailer can custom-tint Glidden 10RR 16/300 instead. See the full Ruby Shade swatch →
Behr Equivalent of Hushed Cranberry
Behr has no exact twin of Hushed Cranberry. The nearest is Passion Plum (HDC-WR15-2) at ΔE 3.68 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 16). Compare large swatches before substituting. See the full Passion Plum swatch →
Benjamin Moore Equivalent of Hushed Cranberry
At Benjamin Moore, the closest color to Hushed Cranberry is Fashion Rose (1356) — very close at ΔE 3.34, though not an exact twin. It sits at the same lightness (LRV 17 vs 16) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fashion Rose swatch →
Valspar Equivalent of Hushed Cranberry
At Valspar, the closest color to Hushed Cranberry is Berry Pretty (V040-5) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 16.7 vs 16) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Berry Pretty swatch →
PPG / Glidden Equivalent of Hushed Cranberry
PPG / Glidden has no exact twin of Hushed Cranberry. The nearest is Bermuda Onion (PPG1252-7) at ΔE 4.62 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 16). Compare large swatches before substituting. See the full Bermuda Onion swatch →
Dutch Boy Equivalent of Hushed Cranberry
Dutch Boy doesn't make a true equivalent of Hushed Cranberry — the nearest deck color, Artesian Plum (201-6DB), is clearly different (ΔE 6.39). For an exact match, any Dutch Boy retailer can custom-tint Glidden 10RR 16/300 instead. See the full Artesian Plum swatch →
HGTV Home by Sherwin-Williams Equivalent of Hushed Cranberry
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Hushed Cranberry — the nearest deck color, Hearts Content (HGSW 1023), is clearly different (ΔE 5.36). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Glidden 10RR 16/300 instead. See the full Hearts Content swatch →
Dunn-Edwards Equivalent of Hushed Cranberry
Dunn-Edwards has no exact twin of Hushed Cranberry. The nearest is Rosewine (DE5019) at ΔE 4.02 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 16). Compare large swatches before substituting. See the full Rosewine swatch →
Magnolia Home Equivalent of Hushed Cranberry
Magnolia Home doesn't make a true equivalent of Hushed Cranberry — the nearest deck color, Home At Last (JG-30), is clearly different (ΔE 18.15). For an exact match, any Magnolia Home retailer can custom-tint Glidden 10RR 16/300 instead. See the full Home At Last swatch →
Farrow & Ball Equivalent of Hushed Cranberry
Farrow & Ball doesn't make a true equivalent of Hushed Cranberry — the nearest deck color, Radicchio (NO. 96), is clearly different (ΔE 12.5). For an exact match, any Farrow & Ball retailer can custom-tint Glidden 10RR 16/300 instead. See the full Radicchio swatch →
Diamond Vogel Equivalent of Hushed Cranberry
Diamond Vogel has no exact twin of Hushed Cranberry. The nearest is Immortality (1172) at ΔE 3.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 16). Compare large swatches before substituting. See the full Immortality swatch →
Hirshfield's Equivalent of Hushed Cranberry
Hirshfield's's nearest match is Immortality (1172), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 17 vs 16) and carries a warm magenta undertone, so it substitutes for Hushed Cranberry without repainting risk. See the full Immortality swatch →
Rodda Equivalent of Hushed Cranberry
Rodda doesn't make a true equivalent of Hushed Cranberry — the nearest deck color, Hypnotic (R118), is clearly different (ΔE 14.76). For an exact match, any Rodda retailer can custom-tint Glidden 10RR 16/300 instead. See the full Hypnotic swatch →
C2 Paint Equivalent of Hushed Cranberry
C2 Paint doesn't make a true equivalent of Hushed Cranberry — the nearest deck color, Bombay (C2-524), is clearly different (ΔE 9.52). For an exact match, any C2 Paint retailer can custom-tint Glidden 10RR 16/300 instead. See the full Bombay swatch →
Clare Equivalent of Hushed Cranberry
Clare doesn't make a true equivalent of Hushed Cranberry — the nearest deck color, Big Apple (PNT100-DP-30), is clearly different (ΔE 14.38). For an exact match, any Clare retailer can custom-tint Glidden 10RR 16/300 instead. See the full Big Apple swatch →
Portola Paints Equivalent of Hushed Cranberry
Portola Paints doesn't make a true equivalent of Hushed Cranberry — the nearest deck color, Carmine (CARMINE), is clearly different (ΔE 11). For an exact match, any Portola Paints retailer can custom-tint Glidden 10RR 16/300 instead. See the full Carmine swatch →
Annie Sloan Equivalent of Hushed Cranberry
Annie Sloan doesn't make a true equivalent of Hushed Cranberry — the nearest deck color, Emperors Silk (EMPERORS SILK), is clearly different (ΔE 16.53). For an exact match, any Annie Sloan retailer can custom-tint Glidden 10RR 16/300 instead. See the full Emperors Silk swatch →
Backdrop Equivalent of Hushed Cranberry
Backdrop doesn't make a true equivalent of Hushed Cranberry — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 26.36). For an exact match, any Backdrop retailer can custom-tint Glidden 10RR 16/300 instead. See the full Buenos Aires swatch →
Rust-Oleum Equivalent of Hushed Cranberry
Rust-Oleum doesn't make a true equivalent of Hushed Cranberry — the nearest deck color, Farmhouse Red (329211), is clearly different (ΔE 23.6). For an exact match, any Rust-Oleum retailer can custom-tint Glidden 10RR 16/300 instead. See the full Farmhouse Red swatch →
Kompozit Equivalent of Hushed Cranberry
Kompozit's nearest match is Immortality (1172), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 15 vs 16) and carries a warm magenta undertone, so it substitutes for Hushed Cranberry without repainting risk. See the full Immortality swatch →