Color spec
| Brand | Glidden |
| Name | Hushed Cranberry |
| SKU | 10RR 16/300 |
| Hex | #9B587E |
| RGB | 155, 88, 126 |
| HSL | 326°, 28%, 48% |
| LRV | 16 |
| Undertone | warm magenta tone |
| Family | Purple |
About Glidden Hushed Cranberry
With an LRV of 16, Hushed Cranberry is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Hushed Cranberry works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Hushed Cranberry within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9B587E in HSL space. Pair Hushed Cranberry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Hushed Cranberry Equivalents at Other Brands
Matching Hushed Cranberry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 10RR 16/300 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Hushed Cranberry
Behr has no exact twin of Hushed Cranberry. The nearest is Passion Plum (HDC-WR15-2) at ΔE 3.68 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 16). Compare large swatches before substituting. See the full Passion Plum swatch →
Benjamin Moore Equivalent of Hushed Cranberry
At Benjamin Moore, the closest color to Hushed Cranberry is Fashion Rose (1356) — very close at ΔE 3.34, though not an exact twin. It sits at the same lightness (LRV 17 vs 16) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fashion Rose swatch →
Valspar Equivalent of Hushed Cranberry
At Valspar, the closest color to Hushed Cranberry is Berry Pretty (V040-5) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 16.7 vs 16) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Berry Pretty swatch →
PPG / Glidden Equivalent of Hushed Cranberry
PPG / Glidden has no exact twin of Hushed Cranberry. The nearest is Bermuda Onion (PPG1252-7) at ΔE 4.62 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 16). Compare large swatches before substituting. See the full Bermuda Onion swatch →
Dunn-Edwards Equivalent of Hushed Cranberry
Dunn-Edwards has no exact twin of Hushed Cranberry. The nearest is Rosewine (DE5019) at ΔE 4.02 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 16). Compare large swatches before substituting. See the full Rosewine swatch →
Diamond Vogel Equivalent of Hushed Cranberry
Diamond Vogel has no exact twin of Hushed Cranberry. The nearest is Immortality (1172) at ΔE 3.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 16). Compare large swatches before substituting. See the full Immortality swatch →
Hirshfield's Equivalent of Hushed Cranberry
Hirshfield's's nearest match is Immortality (1172), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 17 vs 16) and carries a warm magenta undertone, so it substitutes for Hushed Cranberry without repainting risk. See the full Immortality swatch →
Kompozit Equivalent of Hushed Cranberry
Kompozit's nearest match is Immortality (1172), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 15 vs 16) and carries a warm magenta undertone, so it substitutes for Hushed Cranberry without repainting risk. See the full Immortality swatch →