Color spec
| Brand | Diamond Vogel |
| Name | Immortality |
| SKU | 1172 |
| Hex | #976384 |
| RGB | 151, 99, 132 |
| HSL | 322°, 21%, 49% |
| LRV | 17 |
| Undertone | warm magenta tone |
| Family | Purple |
About Diamond Vogel Immortality
With an LRV of 17, Immortality is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Immortality works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dunn-Edwards
Hirshfield's
Kompozit
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to Immortality within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #976384 in HSL space. Pair Immortality with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel Immortality Equivalents at Other Brands
Matching Immortality from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 1172 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Immortality
Behr's nearest match is Heirloom Rose (S130-5), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 18 vs 17) and carries a warm magenta undertone, so it substitutes for Immortality without repainting risk. See the full Heirloom Rose swatch →
Benjamin Moore Equivalent of Immortality
At Benjamin Moore, the closest color to Immortality is Plum Perfect (1371) — very close at ΔE 2.12, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Perfect swatch →
Valspar Equivalent of Immortality
Valspar's nearest match is Berry Pretty (V040-5), visually identical in normal room light (ΔE 1.21). It sits at the same lightness (LRV 16.7 vs 17) and carries a warm magenta undertone, so it substitutes for Immortality without repainting risk. See the full Berry Pretty swatch →
PPG / Glidden Equivalent of Immortality
PPG / Glidden has no exact twin of Immortality. The nearest is Victorian Plum (PPG1179-6) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 17). Compare large swatches before substituting. See the full Victorian Plum swatch →
Glidden Equivalent of Immortality
Glidden has no exact twin of Immortality. The nearest is Victorian Plum (PPG1179-6) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 17). Compare large swatches before substituting. See the full Victorian Plum swatch →
Dunn-Edwards Equivalent of Immortality
Dunn-Edwards has no exact twin of Immortality. The nearest is Plum Perfect (DE6006) at ΔE 3.63 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 17). Compare large swatches before substituting. See the full Plum Perfect swatch →
Hirshfield's Equivalent of Immortality
At Hirshfield's, the closest color to Immortality is Immortality (1172) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Immortality swatch →
Kompozit Equivalent of Immortality
At Kompozit, the closest color to Immortality is Immortality (1172) — very close at ΔE 2.65, though not an exact twin. It runs slightly darker (LRV 15 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Immortality swatch →