Color spec
| Brand | Diamond Vogel |
| Name | Immortality |
| SKU | 1172 |
| Hex | #976384 |
| RGB | 151, 99, 132 |
| HSL | 322°, 21%, 49% |
| LRV | 17 |
| Undertone | magenta / warm |
| Family | Purple |
About Diamond Vogel Immortality
With an LRV of 17, Immortality is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Immortality works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Valspar
Behr
Benjamin Moore
Kompozit
Dunn-Edwards
PPG / Glidden
Sherwin-Williams
Dutch Boy
C2 Paint
Farrow & Ball
Clare
Magnolia Home
Backdrop
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to Immortality within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #976384 in HSL space. Pair Immortality with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel Immortality Equivalents at Other Brands
Matching Immortality from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 1172 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Valspar Equivalent of Immortality
Valspar's nearest match is Berry Pretty (V040-5), visually identical in normal room light (ΔE 1.21). It sits at the same lightness (LRV 16.7 vs 17) and carries a warm magenta undertone, so it substitutes for Immortality without repainting risk. See the full Berry Pretty swatch →
Behr Equivalent of Immortality
Behr's nearest match is Heirloom Rose (S130-5), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 18 vs 17) and carries a warm magenta undertone, so it substitutes for Immortality without repainting risk. See the full Heirloom Rose swatch →
Benjamin Moore Equivalent of Immortality
At Benjamin Moore, the closest color to Immortality is Plum Perfect (1371) — very close at ΔE 2.12, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Perfect swatch →
Kompozit Equivalent of Immortality
At Kompozit, the closest color to Immortality is Immortality (1172) — very close at ΔE 2.65, though not an exact twin. It runs slightly darker (LRV 15 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Immortality swatch →
Dunn-Edwards Equivalent of Immortality
Dunn-Edwards has no exact twin of Immortality. The nearest is Plum Perfect (DE6006) at ΔE 3.63 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 17). Compare large swatches before substituting. See the full Plum Perfect swatch →
PPG / Glidden Equivalent of Immortality
PPG / Glidden has no exact twin of Immortality. The nearest is Victorian Plum (PPG1179-6) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 17). Compare large swatches before substituting. See the full Victorian Plum swatch →
Sherwin-Williams Equivalent of Immortality
Sherwin-Williams doesn't make a true equivalent of Immortality — the nearest deck color, Plum Dandy (SW 6284), is clearly different (ΔE 6.14). For an exact match, any Sherwin-Williams retailer can custom-tint Diamond Vogel 1172 instead. See the full Plum Dandy swatch →
Dutch Boy Equivalent of Immortality
Dutch Boy doesn't make a true equivalent of Immortality — the nearest deck color, Pom Pom Purple (245-6DB), is clearly different (ΔE 6.68). For an exact match, any Dutch Boy retailer can custom-tint Diamond Vogel 1172 instead. See the full Pom Pom Purple swatch →
C2 Paint Equivalent of Immortality
C2 Paint doesn't make a true equivalent of Immortality — the nearest deck color, Hellebores (BD27), is clearly different (ΔE 8.8). For an exact match, any C2 Paint retailer can custom-tint Diamond Vogel 1172 instead. See the full Hellebores swatch →
Clare Equivalent of Immortality
Clare doesn't make a true equivalent of Immortality — the nearest deck color, Big Apple (PNT100-DP-30), is clearly different (ΔE 14.22). For an exact match, any Clare retailer can custom-tint Diamond Vogel 1172 instead. See the full Big Apple swatch →
Farrow & Ball Equivalent of Immortality
Farrow & Ball doesn't make a true equivalent of Immortality — the nearest deck color, Book Room Red (NO. 50), is clearly different (ΔE 18.12). For an exact match, any Farrow & Ball retailer can custom-tint Diamond Vogel 1172 instead. See the full Book Room Red swatch →
Magnolia Home Equivalent of Immortality
Magnolia Home doesn't make a true equivalent of Immortality — the nearest deck color, Elemental (JG-129), is clearly different (ΔE 21). For an exact match, any Magnolia Home retailer can custom-tint Diamond Vogel 1172 instead. See the full Elemental swatch →
Backdrop Equivalent of Immortality
Backdrop doesn't make a true equivalent of Immortality — the nearest deck color, Mom Jeans (BD-MJ), is clearly different (ΔE 25.86). For an exact match, any Backdrop retailer can custom-tint Diamond Vogel 1172 instead. See the full Mom Jeans swatch →