Color spec
| Brand | Behr |
| Name | Forest Berry |
| SKU | UL100-17 |
| Hex | #956279 |
| RGB | 149, 98, 121 |
| HSL | 333°, 21%, 48% |
| LRV | 17 |
| Undertone | warm magenta tone |
| Family | Pink |
About Behr Forest Berry
With an LRV of 17, Forest Berry is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Forest Berry works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Forest Berry within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #956279 in HSL space. Pair Forest Berry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Forest Berry Equivalents at Other Brands
Matching Forest Berry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr UL100-17 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Forest Berry
Sherwin-Williams has no exact twin of Forest Berry. The nearest is Plum Dandy (SW 6284) at ΔE 4.39 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 17). Compare large swatches before substituting. See the full Plum Dandy swatch →
Benjamin Moore Equivalent of Forest Berry
Benjamin Moore has no exact twin of Forest Berry. The nearest is Plum Perfect (1371) at ΔE 3.85 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 17). Compare large swatches before substituting. See the full Plum Perfect swatch →
Valspar Equivalent of Forest Berry
Valspar has no exact twin of Forest Berry. The nearest is Berry Pretty (V040-5) at ΔE 3.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16.7 vs 17). Compare large swatches before substituting. See the full Berry Pretty swatch →
PPG / Glidden Equivalent of Forest Berry
PPG / Glidden's nearest match is Victorian Plum (PPG1179-6), visually identical in normal room light (ΔE 1.85). It sits at the same lightness (LRV 16 vs 17) and carries a warm magenta undertone, so it substitutes for Forest Berry without repainting risk. See the full Victorian Plum swatch →
Glidden Equivalent of Forest Berry
Glidden's nearest match is Victorian Plum (PPG1179-6), visually identical in normal room light (ΔE 1.85). It sits at the same lightness (LRV 16 vs 17) and carries a warm magenta undertone, so it substitutes for Forest Berry without repainting risk. See the full Victorian Plum swatch →
Dutch Boy Equivalent of Forest Berry
Dutch Boy has no exact twin of Forest Berry. The nearest is Purple Beech (347-6DB) at ΔE 4.94 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 19 vs 17). Compare large swatches before substituting. See the full Purple Beech swatch →
HGTV Home by Sherwin-Williams Equivalent of Forest Berry
HGTV Home by Sherwin-Williams has no exact twin of Forest Berry. The nearest is Plum Dandy (HGSW 2433) at ΔE 4.39 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 17). Compare large swatches before substituting. See the full Plum Dandy swatch →
Dunn-Edwards Equivalent of Forest Berry
At Dunn-Edwards, the closest color to Forest Berry is Rosewine (DE5019) — very close at ΔE 3.05, though not an exact twin. It runs slightly darker (LRV 15 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Rosewine swatch →
Diamond Vogel Equivalent of Forest Berry
At Diamond Vogel, the closest color to Forest Berry is Immortality (1172) — very close at ΔE 3.31, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Immortality swatch →
Hirshfield's Equivalent of Forest Berry
Hirshfield's has no exact twin of Forest Berry. The nearest is Immortality (1172) at ΔE 4.17 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 17). Compare large swatches before substituting. See the full Immortality swatch →
Kompozit Equivalent of Forest Berry
Kompozit has no exact twin of Forest Berry. The nearest is Immortality (1172) at ΔE 4.17 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 17). Compare large swatches before substituting. See the full Immortality swatch →