Behr Passion Plum#9C5F79 · LRV 17
Passion Plum reads as a magenta / warm — dark — high drama, needs strong daylight or warm bulbs. The notes below cover the spec, what Behr HDC-WR15-2 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Behr |
| Name | Passion Plum |
| SKU | HDC-WR15-2 |
| Hex | #9C5F79 |
| RGB | 156, 95, 121 |
| HSL | 334°, 24%, 49% |
| LRV | 17 |
| Undertone | magenta / warm |
| Family | Pink |
About Behr Passion Plum
With an LRV of 17, Passion Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Passion Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Dunn-Edwards
Benjamin Moore
PPG / Glidden
Sherwin-Williams
Valspar
Clare
Farrow & Ball
Magnolia Home
Similar Behr colors
closest in the Behr deckThe nearest shades to Passion Plum within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9C5F79 in HSL space. Pair Passion Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.