Color spec
| Brand | Behr |
| Name | Passion Plum |
| SKU | HDC-WR15-2 |
| Hex | #9C5F79 |
| RGB | 156, 95, 121 |
| HSL | 334°, 24%, 49% |
| LRV | 17 |
| Undertone | warm magenta tone |
| Family | Pink |
About Behr Passion Plum
With an LRV of 17, Passion Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Passion Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Passion Plum within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9C5F79 in HSL space. Pair Passion Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Passion Plum Equivalents at Other Brands
Matching Passion Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr HDC-WR15-2 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Passion Plum
Sherwin-Williams has no exact twin of Passion Plum. The nearest is Ruby Shade (SW 6572) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 17). Compare large swatches before substituting. See the full Ruby Shade swatch →
Benjamin Moore Equivalent of Passion Plum
At Benjamin Moore, the closest color to Passion Plum is Fashion Rose (1356) — very close at ΔE 2.56, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fashion Rose swatch →
Valspar Equivalent of Passion Plum
Valspar has no exact twin of Passion Plum. The nearest is Berry Pretty (V040-5) at ΔE 3.7 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16.7 vs 17). Compare large swatches before substituting. See the full Berry Pretty swatch →
PPG / Glidden Equivalent of Passion Plum
At PPG / Glidden, the closest color to Passion Plum is Berries And Cream (PPG18-23) — very close at ΔE 3.34, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Berries And Cream swatch →
Glidden Equivalent of Passion Plum
At Glidden, the closest color to Passion Plum is Berries And Cream (PPG18-23) — very close at ΔE 3.04, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Berries And Cream swatch →
Dutch Boy Equivalent of Passion Plum
Dutch Boy has no exact twin of Passion Plum. The nearest is Balsamic Berries (247-6DB) at ΔE 3.6 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 19 vs 17). Compare large swatches before substituting. See the full Balsamic Berries swatch →
HGTV Home by Sherwin-Williams Equivalent of Passion Plum
HGTV Home by Sherwin-Williams has no exact twin of Passion Plum. The nearest is Hearts Content (HGSW 1023) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 17). Compare large swatches before substituting. See the full Hearts Content swatch →
Dunn-Edwards Equivalent of Passion Plum
Dunn-Edwards's nearest match is Rosewine (DE5019), visually identical in normal room light (ΔE 1.29). It runs slightly darker (LRV 15 vs 17) and carries a warm magenta undertone, so it substitutes for Passion Plum without repainting risk. See the full Rosewine swatch →
Diamond Vogel Equivalent of Passion Plum
Diamond Vogel has no exact twin of Passion Plum. The nearest is Immortality (1172) at ΔE 3.74 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 17). Compare large swatches before substituting. See the full Immortality swatch →
Hirshfield's Equivalent of Passion Plum
Hirshfield's has no exact twin of Passion Plum. The nearest is Immortality (1172) at ΔE 4.05 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 17). Compare large swatches before substituting. See the full Immortality swatch →
Kompozit Equivalent of Passion Plum
Kompozit has no exact twin of Passion Plum. The nearest is Immortality (1172) at ΔE 4.05 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 17). Compare large swatches before substituting. See the full Immortality swatch →