Passion Plum
HDC-WR15-2 · #9C5F79 · LRV 17 — warm magenta tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Aged Wine12
- 2Passion Plum17
- 3Retro Pink38
- 4Vintage Tea Rose47
What Color Is Passion Plum, Really?
Passion Plum reads as a warm magenta tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Behr HDC-WR15-2 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Passion Plum
Passion Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
How Lighting Changes Passion Plum
With an LRV of 17, Passion Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Passion Plum are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr HDC-WR15-2 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Ruby ShadeSW 6572 · Sherwin-Williams | 3.8 | 15 | Color page → |
| Benjamin Moore | Fashion Rose1356 · Benjamin Moore | 2.6 | 17 | Color page → |
| Valspar | Berry PrettyV040-5 · Valspar | 3.7 | 16.7 | Color page → |
| PPG / Glidden | Berries And CreamPPG18-23 · PPG / Glidden | 3.3 | 17 | Color page → |
| Glidden | Berries And CreamPPG18-23 · Glidden | 3.0 | 17 | Color page → |
| Dutch Boy | Balsamic Berries247-6DB · Dutch Boy | 3.6 | 19 | Color page → |
Similar Behr Colors
The nearest shades to Passion Plum within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #9C5F79 in HSL space. Pair Passion Plum with one accent and one neutral — the swatches below are starting points, not final picks.
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