Hex values are display approximations from HGTV Home by Sherwin-Williams's published swatch tools — not guaranteed to match a physical sample under controlled lighting. Order a brand-direct sample before specifying.

HGTV Home by Sherwin-Williams Reds by Room

Each room page shows red picks from every US brand side by side — HGTV Home by Sherwin-Williams included — so you can compare in context.

Red Powder Room →

Cabaret, Tomato Tango

Red Accent Wall →

Stage Beauty

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Other HGTV Home by Sherwin-Williams families

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Red paint colors at other US brands

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More on HGTV Home by Sherwin-Williams red paint colors

The Character of HGTV Home Reds

Reds in the HGTV Home by Sherwin-Williams deck stay rich and low in LRV, the kind of saturated, dramatic shades a design show reserves for an accent wall, a front door, or a dining room. The family splits by undertone. Bold Brick (HGSW 6327) and Foxy (HGSW 6333) lean warm and earthy toward terracotta, while Cerise (HGSW 1031) and Begonia (HGSW 6599) push cooler and brighter toward true red and coral-red. Deeper picks like Borscht (HGSW 7578) and Grandeur Plum (HGSW 6565) carry a plum-wine cast that reads almost like a neutral in low light. River Rouge (HGSW 6026) softens into a dusty, brownish red. Because Sherwin-Williams mixes the deck, these saturated colors tint cleanly and hold their depth, which matters with reds, since cheap red paint can go patchy and thin.

How to Choose an HGTV Home Red

Reds sit at the low end of the LRV scale, so they read deep and absorb light, meaning a little goes a long way. Decide the undertone first: a warm, brick-leaning red like Bold Brick (HGSW 6327) suits a cozy dining room or a craftsman exterior accent, while a cooler, brighter pick like Cerise (HGSW 1031) or Grenadine (HGSW 6592) feels modern and bold on a single feature wall. Saturated reds change a lot with light, so a deep shade like Borscht (HGSW 7578) can look near-black in a dim corner and richly wine-toned in full sun. Sample a large board and live with it across a day. Reds also benefit from a quality coat, so reach for Ovation or Showcase rather than the budget tier, since hide matters most on strong color. Sherwin-Williams mixes it to order at Lowe's, so trim and door reds match the walls.

The Questions Everyone Asks

Why are HGTV Home reds so dark in LRV?

Reds are naturally low-reflectance because the pigment absorbs light, so the whole family sits low on the LRV scale. A deep pick like Borscht (HGSW 7578) reads almost neutral in dim light, while a brighter red like Cerise (HGSW 1031) still stays rich rather than light.

Which red works for a front door?

A warm, earthy red like Bold Brick (HGSW 6327) or Foxy (HGSW 6333) is a classic door choice that reads inviting in daylight. Mix it into the HGTV Home high-gloss enamel for the hard, glassy finish a door wants.

Do I need a special coat for red paint?

Strong reds show their hide more than any other family, so a thinner budget paint can go patchy. Reach for Ovation or Showcase, plan on a tinted primer and two honest coats, and the deep color from a shade like Grandeur Plum (HGSW 6565) lays down even.