Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Bitter Chocolate |
| SKU | HGSW 6013 |
| Hex | #4D3C3C |
| RGB | 77, 60, 60 |
| HSL | 0°, 12%, 27% |
| LRV | 5 |
| Undertone | red / warm |
| Family | Brown |
About HGTV Home by Sherwin-Williams Bitter Chocolate
At LRV 5, Bitter Chocolate is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Bitter Chocolate earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Dutch Boy
Valspar
Behr
Dunn-Edwards
Magnolia Home
Diamond Vogel
Farrow & Ball
Benjamin Moore
Kompozit
C2 Paint
PPG / Glidden
Clare
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Bitter Chocolate within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #4D3C3C in HSL space. Pair Bitter Chocolate with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Bitter Chocolate Equivalents at Other Brands
Matching Bitter Chocolate from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 6013 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Bitter Chocolate
The closest Sherwin-Williams equivalent of Bitter Chocolate is Bitter Chocolate (SW 6013). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 5 vs 5). If Sherwin-Williams is your counter, order Bitter Chocolate and you'll get the same color. See the full Bitter Chocolate swatch →
Dutch Boy Equivalent of Bitter Chocolate
The closest Dutch Boy equivalent of Bitter Chocolate is Blackened Walnut (403-7DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 5 vs 5). If Dutch Boy is your counter, order Blackened Walnut and you'll get the same color. See the full Blackened Walnut swatch →
Valspar Equivalent of Bitter Chocolate
Valspar's nearest match is Christmas Pudding (8004-5G), visually identical in normal room light (ΔE 1.07). It sits at the same lightness (LRV 5 vs 5) and carries a warm red undertone, so it substitutes for Bitter Chocolate without repainting risk. See the full Christmas Pudding swatch →
Behr Equivalent of Bitter Chocolate
Behr's nearest match is Polished Leather (UL110-23), visually identical in normal room light (ΔE 1.41). It sits at the same lightness (LRV 5 vs 5) and carries a warm red undertone, so it substitutes for Bitter Chocolate without repainting risk. See the full Polished Leather swatch →
Dunn-Edwards Equivalent of Bitter Chocolate
At Dunn-Edwards, the closest color to Bitter Chocolate is Cassel Earth (DEBN22) — very close at ΔE 2.43, though not an exact twin. It sits at the same lightness (LRV 5 vs 5) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cassel Earth swatch →
Diamond Vogel Equivalent of Bitter Chocolate
Diamond Vogel has no exact twin of Bitter Chocolate. The nearest is Royal Iris (H067) at ΔE 3.58 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full Royal Iris swatch →
Benjamin Moore Equivalent of Bitter Chocolate
Benjamin Moore has no exact twin of Bitter Chocolate. The nearest is Tucker Chocolate (CW-175) at ΔE 3.94 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 5). Compare large swatches before substituting. See the full Tucker Chocolate swatch →
C2 Paint Equivalent of Bitter Chocolate
C2 Paint has no exact twin of Bitter Chocolate. The nearest is Twilight Zone (C2-821) at ΔE 4.69 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full Twilight Zone swatch →
Kompozit Equivalent of Bitter Chocolate
Kompozit doesn't make a true equivalent of Bitter Chocolate — the nearest deck color, Evermore (0557), is clearly different (ΔE 5.25). For an exact match, any Kompozit retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6013 instead. See the full Evermore swatch →
Farrow & Ball Equivalent of Bitter Chocolate
Farrow & Ball doesn't make a true equivalent of Bitter Chocolate — the nearest deck color, Paean Black (NO. 294), is clearly different (ΔE 6.53). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6013 instead. See the full Paean Black swatch →
Magnolia Home Equivalent of Bitter Chocolate
Magnolia Home doesn't make a true equivalent of Bitter Chocolate — the nearest deck color, Plum Suede (JG-102), is clearly different (ΔE 6.67). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6013 instead. See the full Plum Suede swatch →
PPG / Glidden Equivalent of Bitter Chocolate
PPG / Glidden doesn't make a true equivalent of Bitter Chocolate — the nearest deck color, Black Magic (PPG1001-7), is clearly different (ΔE 9.15). For an exact match, any PPG / Glidden retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6013 instead. See the full Black Magic swatch →
Clare Equivalent of Bitter Chocolate
Clare doesn't make a true equivalent of Bitter Chocolate — the nearest deck color, Blackish (PNT100-DP-54), is clearly different (ΔE 9.43). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6013 instead. See the full Blackish swatch →
Backdrop Equivalent of Bitter Chocolate
Backdrop doesn't make a true equivalent of Bitter Chocolate — the nearest deck color, After Hours (BD-AH), is clearly different (ΔE 14.08). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6013 instead. See the full After Hours swatch →