Color guide · HGTV Home by Sherwin-Williams · Red

Fertile Soil

HGSW 3421 · #4D3C3C · LRV 5 · warm red tone

HGSW 3421 · #4D3C3C · LRV 5 — warm red tone, very dark — reads black in most rooms.

Fertile SoilHGTV Home by Sherwin-Williams · HGSW 3421
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Fertile Soil
HGTV HOME BY SHERWIN-WILLIAMS · HGSW 3421 · #4D3C3C
Brand · codeHGTV Home by Sherwin-WilliamsHGSW 3421 · all HGTV Home by Sherwin-Williams reds
LRV5Very dark — reads black in most rooms.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#4D3C3C · 77, 60, 60 · 0°, 12%, 27%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Redwood0
  2. 2Fertile Soil5
  3. 3Million Dollar Red13
  4. 4Cinnamon Slate19
Undertone and depth

What Color Is Fertile Soil, Really?

Fertile Soil reads as a warm red tone — very dark — reads black in most rooms. The notes below cover how HGTV Home by Sherwin-Williams HGSW 3421 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Fertile Soil

Fertile Soil earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Fertile Soil

At LRV 5, Fertile Soil is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Fertile Soil are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint HGTV Home by Sherwin-Williams HGSW 3421 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar HGTV Home by Sherwin-Williams Colors

The nearest shades to Fertile Soil within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Fertile Soil · 2 : 1 · fails for textWhite text on Fertile Soil · 10.4 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #4D3C3C in HSL space. Pair Fertile Soil with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#4D3C3C + #3C4D4D
TRIADIC
#4D3C3C · #3C4D3C · #3C3C4D
ANALOGOUS
#4D3C45 · #4D3C3C · #4D453C

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Jessica Williams

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