Color guide · HGTV Home by Sherwin-Williams · Red

Impulsive

HGSW 2042 · #974953 · LRV 12 · warm red tone

HGSW 2042 · #974953 · LRV 12 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

ImpulsiveHGTV Home by Sherwin-Williams · HGSW 2042
The color, edge to edge.Use your own photo →
Impulsive
HGTV HOME BY SHERWIN-WILLIAMS · HGSW 2042 · #974953
Brand · codeHGTV Home by Sherwin-WilliamsHGSW 2042 · all HGTV Home by Sherwin-Williams reds
LRV12Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#974953 · 151, 73, 83 · 352°, 35%, 44%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Redwood0
  2. 2Bewitched6
  3. 3Impulsive12
  4. 4Cinnamon Slate19
  5. 5Rejuvenate30
Undertone and depth

What Color Is Impulsive, Really?

Impulsive reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how HGTV Home by Sherwin-Williams HGSW 2042 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Impulsive

Impulsive works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Impulsive

With an LRV of 12, Impulsive is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Impulsive are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint HGTV Home by Sherwin-Williams HGSW 2042 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar HGTV Home by Sherwin-Williams Colors

The nearest shades to Impulsive within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Impulsive · 3.4 : 1 · large text onlyWhite text on Impulsive · 6.2 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #974953 in HSL space. Pair Impulsive with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#974953 + #49978D
TRIADIC
#974953 · #539749 · #495397
ANALOGOUS
#97497A · #974953 · #976649

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Jessica Williams

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