Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Impulsive |
| SKU | HGSW 2042 |
| Hex | #974953 |
| RGB | 151, 73, 83 |
| HSL | 352°, 35%, 44% |
| LRV | 12 |
| Undertone | warm red tone |
| Family | Red |
About HGTV Home by Sherwin-Williams Impulsive
With an LRV of 12, Impulsive is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Impulsive works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Impulsive within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #974953 in HSL space. Pair Impulsive with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Impulsive Equivalents at Other Brands
Matching Impulsive from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 2042 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Impulsive
The closest Sherwin-Williams equivalent of Impulsive is Kirsch Red (SW 6313). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Sherwin-Williams is your counter, order Kirsch Red and you'll get the same color. See the full Kirsch Red swatch →
Behr Equivalent of Impulsive
Behr's nearest match is Crantini (PPU1-11), visually identical in normal room light (ΔE 1.43). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for Impulsive without repainting risk. See the full Crantini swatch →
Benjamin Moore Equivalent of Impulsive
Benjamin Moore's nearest match is Travers Red (CW-345), visually identical in normal room light (ΔE 1.96). It runs slightly lighter (LRV 14 vs 12) and carries a warm red undertone, so it substitutes for Impulsive without repainting risk. See the full Travers Red swatch →
Valspar Equivalent of Impulsive
Valspar's nearest match is Baked Bahama (1006-3A), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 11.2 vs 12) and carries a warm red undertone, so it substitutes for Impulsive without repainting risk. See the full Baked Bahama swatch →
PPG / Glidden Equivalent of Impulsive
At PPG / Glidden, the closest color to Impulsive is Candy Apple (PPG13-10) — very close at ΔE 3.49, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Candy Apple swatch →
Glidden Equivalent of Impulsive
At Glidden, the closest color to Impulsive is Roasted Pepper (PPG13-13) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Roasted Pepper swatch →
Dutch Boy Equivalent of Impulsive
The closest Dutch Boy equivalent of Impulsive is Depression Glass (303-5DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Dutch Boy is your counter, order Depression Glass and you'll get the same color. See the full Depression Glass swatch →
Dunn-Edwards Equivalent of Impulsive
At Dunn-Edwards, the closest color to Impulsive is Charleston Cherry (DET411) — very close at ΔE 3.1, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Charleston Cherry swatch →
Farrow & Ball Equivalent of Impulsive
Farrow & Ball's nearest match is Radicchio (NO. 96), visually identical in normal room light (ΔE 1.16). It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone, so it substitutes for Impulsive without repainting risk. See the full Radicchio swatch →
Diamond Vogel Equivalent of Impulsive
The closest Diamond Vogel equivalent of Impulsive is Romp (1136). At ΔE 0.55 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Diamond Vogel is your counter, order Romp and you'll get the same color. See the full Romp swatch →
Hirshfield's Equivalent of Impulsive
At Hirshfield's, the closest color to Impulsive is Ode to Joy (1137) — very close at ΔE 3.09, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ode to Joy swatch →
C2 Paint Equivalent of Impulsive
C2 Paint's nearest match is Vixen (C2-538), visually identical in normal room light (ΔE 1.94). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for Impulsive without repainting risk. See the full Vixen swatch →
Kompozit Equivalent of Impulsive
At Kompozit, the closest color to Impulsive is Ode to Joy (1137) — very close at ΔE 3.09, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ode to Joy swatch →