Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Durable Plum |
| SKU | HGSW 3412 |
| Hex | #6F5C5F |
| RGB | 111, 92, 95 |
| HSL | 351°, 9%, 40% |
| LRV | 12 |
| Undertone | red / warm |
| Family | Gray |
About HGTV Home by Sherwin-Williams Durable Plum
With an LRV of 12, Durable Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Durable Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Dutch Boy
Benjamin Moore
Behr
Dunn-Edwards
C2 Paint
Valspar
Clare
Diamond Vogel
PPG / Glidden
Farrow & Ball
Magnolia Home
Kompozit
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Durable Plum within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #6F5C5F in HSL space. Pair Durable Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Durable Plum Equivalents at Other Brands
Matching Durable Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 3412 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Durable Plum
The closest Sherwin-Williams equivalent of Durable Plum is Poetry Plum (SW 6019). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Sherwin-Williams is your counter, order Poetry Plum and you'll get the same color. See the full Poetry Plum swatch →
Dutch Boy Equivalent of Durable Plum
The closest Dutch Boy equivalent of Durable Plum is Tender Hearted (446-6DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Dutch Boy is your counter, order Tender Hearted and you'll get the same color. See the full Tender Hearted swatch →
Benjamin Moore Equivalent of Durable Plum
Benjamin Moore's nearest match is Amazon Soil (2115-30), visually identical in normal room light (ΔE 1.12). It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone, so it substitutes for Durable Plum without repainting risk. See the full Amazon Soil swatch →
Behr Equivalent of Durable Plum
Behr's nearest match is River Rocks (N130-6), visually identical in normal room light (ΔE 1.72). It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone, so it substitutes for Durable Plum without repainting risk. See the full River Rocks swatch →
C2 Paint Equivalent of Durable Plum
C2 Paint has no exact twin of Durable Plum. The nearest is Rich Loam (BD21) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Rich Loam swatch →
Valspar Equivalent of Durable Plum
Valspar has no exact twin of Durable Plum. The nearest is Night Skyscraper (8004-3F) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Night Skyscraper swatch →
Dunn-Edwards Equivalent of Durable Plum
Dunn-Edwards has no exact twin of Durable Plum. The nearest is Missing Link (DE6041) at ΔE 4.93 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 12). Compare large swatches before substituting. See the full Missing Link swatch →
Clare Equivalent of Durable Plum
Clare doesn't make a true equivalent of Durable Plum — the nearest deck color, Coffee Date (PNT100-DP-53), is clearly different (ΔE 5.28). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3412 instead. See the full Coffee Date swatch →
Diamond Vogel Equivalent of Durable Plum
Diamond Vogel doesn't make a true equivalent of Durable Plum — the nearest deck color, Smokescreen (0556), is clearly different (ΔE 6.32). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3412 instead. See the full Smokescreen swatch →
Farrow & Ball Equivalent of Durable Plum
Farrow & Ball doesn't make a true equivalent of Durable Plum — the nearest deck color, London Clay (NO. 244), is clearly different (ΔE 6.8). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3412 instead. See the full London Clay swatch →
PPG / Glidden Equivalent of Durable Plum
PPG / Glidden doesn't make a true equivalent of Durable Plum — the nearest deck color, Oswego Tea (PPG1005-6), is clearly different (ΔE 7.1). For an exact match, any PPG / Glidden retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3412 instead. See the full Oswego Tea swatch →
Magnolia Home Equivalent of Durable Plum
Magnolia Home doesn't make a true equivalent of Durable Plum — the nearest deck color, Autumn Gray (JG-143), is clearly different (ΔE 7.45). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3412 instead. See the full Autumn Gray swatch →
Kompozit Equivalent of Durable Plum
Kompozit doesn't make a true equivalent of Durable Plum — the nearest deck color, Monk's Cloth (0220), is clearly different (ΔE 11.31). For an exact match, any Kompozit retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3412 instead. See the full Monk's Cloth swatch →
Backdrop Equivalent of Durable Plum
Backdrop doesn't make a true equivalent of Durable Plum — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 12.98). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3412 instead. See the full Buenos Aires swatch →