Durable Plum
HGSW 3412 · #6F5C5F · LRV 12 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Redwood0
- 2Bewitched6
- 3Durable Plum12
- 4Cinnamon Slate19
- 5Rejuvenate30
What Color Is Durable Plum, Really?
Durable Plum reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how HGTV Home by Sherwin-Williams HGSW 3412 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Durable Plum
Durable Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
How Lighting Changes Durable Plum
With an LRV of 12, Durable Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Durable Plum are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint HGTV Home by Sherwin-Williams HGSW 3412 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Poetry PlumSW 6019 · Sherwin-Williams | 0.0 | 12 | Color page → |
| Behr | River RocksN130-6 · Behr | 1.7 | 11 | Color page → |
| Benjamin Moore | Amazon Soil2115-30 · Benjamin Moore | 1.1 | 13 | Color page → |
| Valspar | Night Skyscraper8004-3F · Valspar | 4.4 | 12 | Color page → |
| Dutch Boy | Tender Hearted446-6DB · Dutch Boy | 0.0 | 12 | Color page → |
| Dunn-Edwards | Missing LinkDE6041 · Dunn-Edwards | 4.9 | 11 | Color page → |
Similar HGTV Home by Sherwin-Williams Colors
The nearest shades to Durable Plum within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #6F5C5F in HSL space. Pair Durable Plum with one accent and one neutral — the swatches below are starting points, not final picks.
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