Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Durable Plum |
| SKU | HGSW 3412 |
| Hex | #6F5C5F |
| RGB | 111, 92, 95 |
| HSL | 351°, 9%, 40% |
| LRV | 12 |
| Undertone | warm red tone |
| Family | Gray |
About HGTV Home by Sherwin-Williams Durable Plum
With an LRV of 12, Durable Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Durable Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
Dunn-Edwards
Rodda
C2 Paint
Annie Sloan
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Durable Plum within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #6F5C5F in HSL space. Pair Durable Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Durable Plum Equivalents at Other Brands
Matching Durable Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 3412 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Durable Plum
The closest Sherwin-Williams equivalent of Durable Plum is Poetry Plum (SW 6019). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Sherwin-Williams is your counter, order Poetry Plum and you'll get the same color. See the full Poetry Plum swatch →
Behr Equivalent of Durable Plum
Behr's nearest match is River Rocks (N130-6), visually identical in normal room light (ΔE 1.72). It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone, so it substitutes for Durable Plum without repainting risk. See the full River Rocks swatch →
Benjamin Moore Equivalent of Durable Plum
Benjamin Moore's nearest match is Amazon Soil (2115-30), visually identical in normal room light (ΔE 1.12). It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone, so it substitutes for Durable Plum without repainting risk. See the full Amazon Soil swatch →
Valspar Equivalent of Durable Plum
Valspar has no exact twin of Durable Plum. The nearest is Night Skyscraper (8004-3F) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Night Skyscraper swatch →
Dutch Boy Equivalent of Durable Plum
The closest Dutch Boy equivalent of Durable Plum is Tender Hearted (446-6DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Dutch Boy is your counter, order Tender Hearted and you'll get the same color. See the full Tender Hearted swatch →
Dunn-Edwards Equivalent of Durable Plum
Dunn-Edwards has no exact twin of Durable Plum. The nearest is Missing Link (DE6041) at ΔE 4.93 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 12). Compare large swatches before substituting. See the full Missing Link swatch →
Rodda Equivalent of Durable Plum
Rodda has no exact twin of Durable Plum. The nearest is Bombastic (R113) at ΔE 4.8 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Bombastic swatch →
C2 Paint Equivalent of Durable Plum
C2 Paint has no exact twin of Durable Plum. The nearest is Rich Loam (BD21) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Rich Loam swatch →
Annie Sloan Equivalent of Durable Plum
Annie Sloan has no exact twin of Durable Plum. The nearest is Rodmell (RODMELL) at ΔE 4.5 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 12). Compare large swatches before substituting. See the full Rodmell swatch →