Expressive Plum
HGSW 3402 · #695C62 · LRV 12 — warm magenta tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Nocturne Shade5
- 2Expressive Plum12
- 3Blue Nova17
- 4Gothic Purple24
What Color Is Expressive Plum, Really?
Expressive Plum reads as a warm magenta tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how HGTV Home by Sherwin-Williams HGSW 3402 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Expressive Plum
Expressive Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Expressive Plum
With an LRV of 12, Expressive Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Expressive Plum are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint HGTV Home by Sherwin-Williams HGSW 3402 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Expressive PlumSW 6271 · Sherwin-Williams | 0.0 | 12 | Color page → |
| Behr | Urban LegendN100-6 · Behr | 1.6 | 11 | Color page → |
| Benjamin Moore | Mountain Ridge1456 · Benjamin Moore | 1.9 | 13 | Color page → |
| Valspar | Double Infinity8004-1F · Valspar | 3.3 | 12 | Color page → |
| Glidden | Phantom HuePPG1004-6 · Glidden | 4.2 | 11 | Color page → |
| Dutch Boy | Tender Hearted446-6DB · Dutch Boy | 2.9 | 12 | Color page → |
Similar HGTV Home by Sherwin-Williams Colors
The nearest shades to Expressive Plum within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #695C62 in HSL space. Pair Expressive Plum with one accent and one neutral — the swatches below are starting points, not final picks.
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