Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Expressive Plum |
| SKU | HGSW 3402 |
| Hex | #695C62 |
| RGB | 105, 92, 98 |
| HSL | 332°, 7%, 39% |
| LRV | 12 |
| Undertone | magenta / warm |
| Family | Gray |
About HGTV Home by Sherwin-Williams Expressive Plum
With an LRV of 12, Expressive Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Expressive Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Benjamin Moore
Dutch Boy
Valspar
Behr
C2 Paint
Dunn-Edwards
PPG / Glidden
Diamond Vogel
Magnolia Home
Clare
Kompozit
Farrow & Ball
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Expressive Plum within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #695C62 in HSL space. Pair Expressive Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Expressive Plum Equivalents at Other Brands
Matching Expressive Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 3402 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Expressive Plum
The closest Sherwin-Williams equivalent of Expressive Plum is Expressive Plum (SW 6271). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 12 vs 12). If Sherwin-Williams is your counter, order Expressive Plum and you'll get the same color. See the full Expressive Plum swatch →
Benjamin Moore Equivalent of Expressive Plum
Benjamin Moore's nearest match is Mountain Ridge (1456), visually identical in normal room light (ΔE 1.91). It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone, so it substitutes for Expressive Plum without repainting risk. See the full Mountain Ridge swatch →
Dutch Boy Equivalent of Expressive Plum
At Dutch Boy, the closest color to Expressive Plum is Tender Hearted (446-6DB) — very close at ΔE 2.91, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tender Hearted swatch →
Valspar Equivalent of Expressive Plum
At Valspar, the closest color to Expressive Plum is Double Infinity (8004-1F) — very close at ΔE 3.29, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Double Infinity swatch →
C2 Paint Equivalent of Expressive Plum
C2 Paint has no exact twin of Expressive Plum. The nearest is Rich Loam (BD21) at ΔE 3.91 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Rich Loam swatch →
Behr Equivalent of Expressive Plum
Behr has no exact twin of Expressive Plum. The nearest is River Rocks (N130-6) at ΔE 4.06 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 12). Compare large swatches before substituting. See the full River Rocks swatch →
PPG / Glidden Equivalent of Expressive Plum
PPG / Glidden doesn't make a true equivalent of Expressive Plum — the nearest deck color, Phantom Hue (PPG1004-6), is clearly different (ΔE 5.07). For an exact match, any PPG / Glidden retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3402 instead. See the full Phantom Hue swatch →
Magnolia Home Equivalent of Expressive Plum
Magnolia Home doesn't make a true equivalent of Expressive Plum — the nearest deck color, Autumn Gray (JG-143), is clearly different (ΔE 5.17). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3402 instead. See the full Autumn Gray swatch →
Diamond Vogel Equivalent of Expressive Plum
Diamond Vogel doesn't make a true equivalent of Expressive Plum — the nearest deck color, Smokescreen (0556), is clearly different (ΔE 5.32). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3402 instead. See the full Smokescreen swatch →
Clare Equivalent of Expressive Plum
Clare doesn't make a true equivalent of Expressive Plum — the nearest deck color, Coffee Date (PNT100-DP-53), is clearly different (ΔE 6.08). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3402 instead. See the full Coffee Date swatch →
Dunn-Edwards Equivalent of Expressive Plum
Dunn-Edwards doesn't make a true equivalent of Expressive Plum — the nearest deck color, Sheet Metal (DE6356), is clearly different (ΔE 8.39). For an exact match, any Dunn-Edwards retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3402 instead. See the full Sheet Metal swatch →
Kompozit Equivalent of Expressive Plum
Kompozit doesn't make a true equivalent of Expressive Plum — the nearest deck color, Zen Retreat (0535), is clearly different (ΔE 9.9). For an exact match, any Kompozit retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3402 instead. See the full Zen Retreat swatch →
Farrow & Ball Equivalent of Expressive Plum
Farrow & Ball doesn't make a true equivalent of Expressive Plum — the nearest deck color, Down Pipe (NO. 26), is clearly different (ΔE 11.69). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3402 instead. See the full Down Pipe swatch →
Backdrop Equivalent of Expressive Plum
Backdrop doesn't make a true equivalent of Expressive Plum — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 14.94). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3402 instead. See the full Buenos Aires swatch →