Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Ranchland |
| SKU | HGSW 3422 |
| Hex | #6E615F |
| RGB | 110, 97, 95 |
| HSL | 8°, 7%, 40% |
| LRV | 13 |
| Undertone | red / warm |
| Family | Neutral |
About HGTV Home by Sherwin-Williams Ranchland
With an LRV of 13, Ranchland is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Ranchland works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Dutch Boy
Valspar
Clare
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Magnolia Home
PPG / Glidden
Benjamin Moore
Behr
C2 Paint
Kompozit
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Ranchland within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #6E615F in HSL space. Pair Ranchland with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Ranchland Equivalents at Other Brands
Matching Ranchland from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 3422 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Ranchland
The closest Sherwin-Williams equivalent of Ranchland is Browse Brown (SW 6012). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 13 vs 13). If Sherwin-Williams is your counter, order Browse Brown and you'll get the same color. See the full Browse Brown swatch →
Dutch Boy Equivalent of Ranchland
The closest Dutch Boy equivalent of Ranchland is Sea Grape (403-6DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 13 vs 13). If Dutch Boy is your counter, order Sea Grape and you'll get the same color. See the full Sea Grape swatch →
Valspar Equivalent of Ranchland
Valspar's nearest match is Night Skyscraper (8004-3F), visually identical in normal room light (ΔE 1.32). It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone, so it substitutes for Ranchland without repainting risk. See the full Night Skyscraper swatch →
Clare Equivalent of Ranchland
Clare's nearest match is Coffee Date (PNT100-DP-53), visually identical in normal room light (ΔE 1.6). It sits at the same lightness (LRV 14 vs 13) and carries a warm red undertone, so it substitutes for Ranchland without repainting risk. See the full Coffee Date swatch →
Farrow & Ball Equivalent of Ranchland
At Farrow & Ball, the closest color to Ranchland is London Clay (NO. 244) — very close at ΔE 2.9, though not an exact twin. It sits at the same lightness (LRV 14 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full London Clay swatch →
Diamond Vogel Equivalent of Ranchland
At Diamond Vogel, the closest color to Ranchland is Smokescreen (0556) — very close at ΔE 2.93, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Smokescreen swatch →
Magnolia Home Equivalent of Ranchland
At Magnolia Home, the closest color to Ranchland is Salvaged (JG-147) — very close at ΔE 3.17, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Salvaged swatch →
Dunn-Edwards Equivalent of Ranchland
Dunn-Edwards has no exact twin of Ranchland. The nearest is Tea Bag (DE6062) at ΔE 3.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 13). Compare large swatches before substituting. See the full Tea Bag swatch →
Behr Equivalent of Ranchland
Behr has no exact twin of Ranchland. The nearest is Back Stage (T11-8) at ΔE 4.04 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Back Stage swatch →
Benjamin Moore Equivalent of Ranchland
Benjamin Moore has no exact twin of Ranchland. The nearest is Coachman's Cape (CSP-90) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 13). Compare large swatches before substituting. See the full Coachman's Cape swatch →
PPG / Glidden Equivalent of Ranchland
PPG / Glidden has no exact twin of Ranchland. The nearest is Poppy Pods (PPG1075-6) at ΔE 4.9 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Poppy Pods swatch →
C2 Paint Equivalent of Ranchland
C2 Paint doesn't make a true equivalent of Ranchland — the nearest deck color, Beaucoup (C2-807), is clearly different (ΔE 5.37). For an exact match, any C2 Paint retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3422 instead. See the full Beaucoup swatch →
Kompozit Equivalent of Ranchland
Kompozit doesn't make a true equivalent of Ranchland — the nearest deck color, Monk's Cloth (0220), is clearly different (ΔE 7.12). For an exact match, any Kompozit retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3422 instead. See the full Monk's Cloth swatch →
Backdrop Equivalent of Ranchland
Backdrop doesn't make a true equivalent of Ranchland — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 10.67). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3422 instead. See the full Buenos Aires swatch →