Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | River Rouge |
| SKU | HGSW 6026 |
| Hex | #76595D |
| RGB | 118, 89, 93 |
| HSL | 352°, 14%, 41% |
| LRV | 12 |
| Undertone | red / warm |
| Family | Red |
About HGTV Home by Sherwin-Williams River Rouge
With an LRV of 12, River Rouge is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
River Rouge works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Dutch Boy
Behr
Benjamin Moore
Valspar
Dunn-Edwards
C2 Paint
Diamond Vogel
Clare
Kompozit
PPG / Glidden
Farrow & Ball
Magnolia Home
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to River Rouge within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #76595D in HSL space. Pair River Rouge with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams River Rouge Equivalents at Other Brands
Matching River Rouge from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 6026 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of River Rouge
The closest Sherwin-Williams equivalent of River Rouge is River Rouge (SW 6026). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Sherwin-Williams is your counter, order River Rouge and you'll get the same color. See the full River Rouge swatch →
Dutch Boy Equivalent of River Rouge
The closest Dutch Boy equivalent of River Rouge is Roasted Eggplant (401-6DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Dutch Boy is your counter, order Roasted Eggplant and you'll get the same color. See the full Roasted Eggplant swatch →
Behr Equivalent of River Rouge
The closest Behr equivalent of River Rouge is Czarina (MQ1-48). At ΔE 0.71 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Behr is your counter, order Czarina and you'll get the same color. See the full Czarina swatch →
Valspar Equivalent of River Rouge
Valspar has no exact twin of River Rouge. The nearest is Berry Brandy (1005-9B) at ΔE 3.66 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11.8 vs 12). Compare large swatches before substituting. See the full Berry Brandy swatch →
Benjamin Moore Equivalent of River Rouge
Benjamin Moore has no exact twin of River Rouge. The nearest is Amazon Soil (2115-30) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 12). Compare large swatches before substituting. See the full Amazon Soil swatch →
C2 Paint Equivalent of River Rouge
C2 Paint has no exact twin of River Rouge. The nearest is Rich Loam (BD21) at ΔE 4.69 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Rich Loam swatch →
Dunn-Edwards Equivalent of River Rouge
Dunn-Edwards doesn't make a true equivalent of River Rouge — the nearest deck color, Pine Cone (DE6048), is clearly different (ΔE 5.39). For an exact match, any Dunn-Edwards retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6026 instead. See the full Pine Cone swatch →
Diamond Vogel Equivalent of River Rouge
Diamond Vogel doesn't make a true equivalent of River Rouge — the nearest deck color, Evolution (0130), is clearly different (ΔE 7.41). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6026 instead. See the full Evolution swatch →
Kompozit Equivalent of River Rouge
Kompozit doesn't make a true equivalent of River Rouge — the nearest deck color, Amazon Mist (0136), is clearly different (ΔE 8.09). For an exact match, any Kompozit retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6026 instead. See the full Amazon Mist swatch →
Clare Equivalent of River Rouge
Clare doesn't make a true equivalent of River Rouge — the nearest deck color, Coffee Date (PNT100-DP-53), is clearly different (ΔE 8.16). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6026 instead. See the full Coffee Date swatch →
Farrow & Ball Equivalent of River Rouge
Farrow & Ball doesn't make a true equivalent of River Rouge — the nearest deck color, Etruscan Red (NO. 56), is clearly different (ΔE 8.4). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6026 instead. See the full Etruscan Red swatch →
PPG / Glidden Equivalent of River Rouge
PPG / Glidden doesn't make a true equivalent of River Rouge — the nearest deck color, Poppy Pods (PPG1075-6), is clearly different (ΔE 9.54). For an exact match, any PPG / Glidden retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6026 instead. See the full Poppy Pods swatch →
Magnolia Home Equivalent of River Rouge
Magnolia Home doesn't make a true equivalent of River Rouge — the nearest deck color, Autumn Gray (JG-143), is clearly different (ΔE 11.11). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6026 instead. See the full Autumn Gray swatch →
Backdrop Equivalent of River Rouge
Backdrop doesn't make a true equivalent of River Rouge — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 13.7). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6026 instead. See the full Buenos Aires swatch →