Color spec
| Brand | Sherwin-Williams |
| Name | River Rouge |
| SKU | SW 6026 |
| Hex | #76595D |
| RGB | 118, 89, 93 |
| HSL | 352°, 14%, 41% |
| LRV | 12 |
| Undertone | warm red tone |
| Family | Red |
About Sherwin-Williams River Rouge
With an LRV of 12, River Rouge is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
River Rouge works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
C2 Paint
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to River Rouge within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #76595D in HSL space. Pair River Rouge with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams River Rouge Equivalents at Other Brands
Matching River Rouge from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 6026 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of River Rouge
The closest Behr equivalent of River Rouge is Czarina (MQ1-48). At ΔE 0.71 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Behr is your counter, order Czarina and you'll get the same color. See the full Czarina swatch →
Benjamin Moore Equivalent of River Rouge
Benjamin Moore has no exact twin of River Rouge. The nearest is Amazon Soil (2115-30) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 12). Compare large swatches before substituting. See the full Amazon Soil swatch →
Valspar Equivalent of River Rouge
Valspar has no exact twin of River Rouge. The nearest is Berry Brandy (1005-9B) at ΔE 3.66 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11.8 vs 12). Compare large swatches before substituting. See the full Berry Brandy swatch →
Dutch Boy Equivalent of River Rouge
The closest Dutch Boy equivalent of River Rouge is Roasted Eggplant (401-6DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Dutch Boy is your counter, order Roasted Eggplant and you'll get the same color. See the full Roasted Eggplant swatch →
HGTV Home by Sherwin-Williams Equivalent of River Rouge
The closest HGTV Home by Sherwin-Williams equivalent of River Rouge is Ravenwood (HGSW 3012). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If HGTV Home by Sherwin-Williams is your counter, order Ravenwood and you'll get the same color. See the full Ravenwood swatch →
C2 Paint Equivalent of River Rouge
C2 Paint has no exact twin of River Rouge. The nearest is Rich Loam (BD21) at ΔE 4.69 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Rich Loam swatch →