Color spec
| Brand | C2 Paint |
| Name | Rich Loam |
| SKU | BD21 |
| Hex | #715D68 |
| RGB | 113, 93, 104 |
| HSL | 327°, 10%, 40% |
| LRV | 12 |
| Undertone | magenta / warm |
| Family | Gray |
About C2 Paint Rich Loam
With an LRV of 12, Rich Loam is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Rich Loam works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Dutch Boy
Benjamin Moore
Behr
Dunn-Edwards
Valspar
Sherwin-Williams
Clare
Diamond Vogel
Kompozit
PPG / Glidden
Magnolia Home
Farrow & Ball
Backdrop
Similar C2 Paint colors
closest in the C2 Paint deckThe nearest shades to Rich Loam within C2 Paint's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #715D68 in HSL space. Pair Rich Loam with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
C2 Paint Rich Loam Equivalents at Other Brands
Matching Rich Loam from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint C2 Paint BD21 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Dutch Boy Equivalent of Rich Loam
The closest Dutch Boy equivalent of Rich Loam is Ripened Plum (346-6DB). At ΔE 0.66 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 13 vs 12). If Dutch Boy is your counter, order Ripened Plum and you'll get the same color. See the full Ripened Plum swatch →
Dunn-Edwards Equivalent of Rich Loam
At Dunn-Edwards, the closest color to Rich Loam is Plum Wine (DE5978) — very close at ΔE 2.66, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Wine swatch →
Benjamin Moore Equivalent of Rich Loam
At Benjamin Moore, the closest color to Rich Loam is Wild Mulberry (CSP-475) — very close at ΔE 2.94, though not an exact twin. It runs slightly lighter (LRV 14 vs 12) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Wild Mulberry swatch →
Behr Equivalent of Rich Loam
At Behr, the closest color to Rich Loam is Raisin In The Sun (N120-6) — very close at ΔE 3, though not an exact twin. It sits at the same lightness (LRV 13 vs 12) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Raisin In The Sun swatch →
Sherwin-Williams Equivalent of Rich Loam
Sherwin-Williams has no exact twin of Rich Loam. The nearest is Poetry Plum (SW 6019) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Poetry Plum swatch →
Clare Equivalent of Rich Loam
Clare has no exact twin of Rich Loam. The nearest is Prince (PNT100-DP-33) at ΔE 4.17 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 14 vs 12). Compare large swatches before substituting. See the full Prince swatch →
Kompozit Equivalent of Rich Loam
Kompozit doesn't make a true equivalent of Rich Loam — the nearest deck color, Majestic Plum (1214), is clearly different (ΔE 5.23). For an exact match, any Kompozit retailer can custom-tint C2 Paint BD21 instead. See the full Majestic Plum swatch →
PPG / Glidden Equivalent of Rich Loam
PPG / Glidden doesn't make a true equivalent of Rich Loam — the nearest deck color, Silverado (PPG1172-6), is clearly different (ΔE 5.78). For an exact match, any PPG / Glidden retailer can custom-tint C2 Paint BD21 instead. See the full Silverado swatch →
Valspar Equivalent of Rich Loam
Valspar doesn't make a true equivalent of Rich Loam — the nearest deck color, Double Infinity (8004-1F), is clearly different (ΔE 6.8). For an exact match, any Valspar retailer can custom-tint C2 Paint BD21 instead. See the full Double Infinity swatch →
Diamond Vogel Equivalent of Rich Loam
Diamond Vogel doesn't make a true equivalent of Rich Loam — the nearest deck color, Lavender Moor (H064), is clearly different (ΔE 7.01). For an exact match, any Diamond Vogel retailer can custom-tint C2 Paint BD21 instead. See the full Lavender Moor swatch →
Magnolia Home Equivalent of Rich Loam
Magnolia Home doesn't make a true equivalent of Rich Loam — the nearest deck color, Autumn Gray (JG-143), is clearly different (ΔE 8.69). For an exact match, any Magnolia Home retailer can custom-tint C2 Paint BD21 instead. See the full Autumn Gray swatch →
Farrow & Ball Equivalent of Rich Loam
Farrow & Ball doesn't make a true equivalent of Rich Loam — the nearest deck color, London Clay (NO. 244), is clearly different (ΔE 9.97). For an exact match, any Farrow & Ball retailer can custom-tint C2 Paint BD21 instead. See the full London Clay swatch →
Backdrop Equivalent of Rich Loam
Backdrop doesn't make a true equivalent of Rich Loam — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 16.83). For an exact match, any Backdrop retailer can custom-tint C2 Paint BD21 instead. See the full Buenos Aires swatch →