Rich Loam
BD21 · #715D68 · LRV 12 — warm magenta tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Nocturne Shade5
- 2Rich Loam12
- 3Blue Nova17
- 4Gothic Purple24
What Color Is Rich Loam, Really?
Rich Loam reads as a warm magenta tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how C2 Paint BD21 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Rich Loam
Rich Loam works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Rich Loam
With an LRV of 12, Rich Loam is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Rich Loam are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint C2 Paint BD21 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Poetry PlumSW 6019 · Sherwin-Williams | 3.8 | 12 | Color page → |
| Behr | Blackberry JamS100-6 · Behr | 3.0 | 13 | Color page → |
| Benjamin Moore | Wild MulberryCSP-475 · Benjamin Moore | 2.9 | 14 | Color page → |
| Glidden | Plum Shadow70RB 13/095 · Glidden | 2.6 | 13 | Color page → |
| Dutch Boy | Ripened Plum346-6DB · Dutch Boy | 0.7 | 13 | Color page → |
| HGTV Home by Sherwin-Williams | Durable PlumHGSW 3412 · HGTV Home by Sherwin-Williams | 3.8 | 12 | Color page → |
Similar C2 Paint Colors
The nearest shades to Rich Loam within C2 Paint's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #715D68 in HSL space. Pair Rich Loam with one accent and one neutral — the swatches below are starting points, not final picks.
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