Color spec
| Brand | C2 Paint |
| Name | Rich Loam |
| SKU | BD21 |
| Hex | #715D68 |
| RGB | 113, 93, 104 |
| HSL | 327°, 10%, 40% |
| LRV | 12 |
| Undertone | warm magenta tone |
| Family | Gray |
About C2 Paint Rich Loam
With an LRV of 12, Rich Loam is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Rich Loam works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Clare
Annie Sloan
Similar C2 Paint colors
closest in the C2 Paint deckThe nearest shades to Rich Loam within C2 Paint's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #715D68 in HSL space. Pair Rich Loam with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
C2 Paint Rich Loam Equivalents at Other Brands
Matching Rich Loam from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint C2 Paint BD21 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rich Loam
Sherwin-Williams has no exact twin of Rich Loam. The nearest is Poetry Plum (SW 6019) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Poetry Plum swatch →
Behr Equivalent of Rich Loam
At Behr, the closest color to Rich Loam is Raisin In The Sun (N120-6) — very close at ΔE 3, though not an exact twin. It sits at the same lightness (LRV 13 vs 12) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Raisin In The Sun swatch →
Benjamin Moore Equivalent of Rich Loam
At Benjamin Moore, the closest color to Rich Loam is Wild Mulberry (CSP-475) — very close at ΔE 2.94, though not an exact twin. It runs slightly lighter (LRV 14 vs 12) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Wild Mulberry swatch →
Glidden Equivalent of Rich Loam
At Glidden, the closest color to Rich Loam is Plum Shadow (70RB 13/095) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 13 vs 12) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Shadow swatch →
Dutch Boy Equivalent of Rich Loam
The closest Dutch Boy equivalent of Rich Loam is Ripened Plum (346-6DB). At ΔE 0.66 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 13 vs 12). If Dutch Boy is your counter, order Ripened Plum and you'll get the same color. See the full Ripened Plum swatch →
HGTV Home by Sherwin-Williams Equivalent of Rich Loam
HGTV Home by Sherwin-Williams has no exact twin of Rich Loam. The nearest is Durable Plum (HGSW 3412) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Durable Plum swatch →
Dunn-Edwards Equivalent of Rich Loam
At Dunn-Edwards, the closest color to Rich Loam is Plum Wine (DE5978) — very close at ΔE 2.66, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Wine swatch →
Clare Equivalent of Rich Loam
Clare has no exact twin of Rich Loam. The nearest is Prince (PNT100-DP-33) at ΔE 4.17 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 14 vs 12). Compare large swatches before substituting. See the full Prince swatch →
Annie Sloan Equivalent of Rich Loam
Annie Sloan has no exact twin of Rich Loam. The nearest is Rodmell (RODMELL) at ΔE 3.74 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 12). Compare large swatches before substituting. See the full Rodmell swatch →