Color spec
| Brand | Behr |
| Name | Blackberry Jam |
| SKU | S100-6 |
| Hex | #595183 |
| RGB | 89, 81, 131 |
| HSL | 250°, 24%, 42% |
| LRV | 10 |
| Undertone | cool blue tone |
| Family | Purple |
About Behr Blackberry Jam
With an LRV of 10, Blackberry Jam is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Blackberry Jam works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Blackberry Jam within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #595183 in HSL space. Pair Blackberry Jam with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Blackberry Jam Equivalents at Other Brands
Matching Blackberry Jam from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S100-6 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Blackberry Jam
At Sherwin-Williams, the closest color to Blackberry Jam is Fully Purple (SW 6983) — very close at ΔE 2.12, though not an exact twin. It runs slightly darker (LRV 8 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Fully Purple swatch →
Benjamin Moore Equivalent of Blackberry Jam
Benjamin Moore's nearest match is Mauve Bauhaus (1407), visually identical in normal room light (ΔE 1.33). It sits at the same lightness (LRV 10 vs 10) and carries a cool blue undertone, so it substitutes for Blackberry Jam without repainting risk. See the full Mauve Bauhaus swatch →
PPG / Glidden Equivalent of Blackberry Jam
At PPG / Glidden, the closest color to Blackberry Jam is Eggplant (PPG1247-7) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Eggplant swatch →
Glidden Equivalent of Blackberry Jam
At Glidden, the closest color to Blackberry Jam is Eggplant (PPG1247-7) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Eggplant swatch →
Dutch Boy Equivalent of Blackberry Jam
At Dutch Boy, the closest color to Blackberry Jam is Violet (143-7DB) — very close at ΔE 2.12, though not an exact twin. It runs slightly darker (LRV 8 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Violet swatch →
Dunn-Edwards Equivalent of Blackberry Jam
Dunn-Edwards has no exact twin of Blackberry Jam. The nearest is Royal Robe (DE5972) at ΔE 4.54 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Royal Robe swatch →
Diamond Vogel Equivalent of Blackberry Jam
Diamond Vogel's nearest match is Altar of Heaven (1264), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 10 vs 10) and carries a cool blue undertone, so it substitutes for Blackberry Jam without repainting risk. See the full Altar of Heaven swatch →
Hirshfield's Equivalent of Blackberry Jam
At Hirshfield's, the closest color to Blackberry Jam is Altar of Heaven (1264) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Altar of Heaven swatch →
Kompozit Equivalent of Blackberry Jam
At Kompozit, the closest color to Blackberry Jam is Altar of Heaven (1264) — very close at ΔE 3.05, though not an exact twin. It runs slightly darker (LRV 8 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Altar of Heaven swatch →