Blackberry Jam
S100-6 · #6F5F70 · LRV 13 — cool violet tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Nocturne Shade5
- 2Blackberry Jam13
- 3Gothic Purple24
- 4Hazy Lilac29
What Color Is Blackberry Jam, Really?
Blackberry Jam reads as a cool violet tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Behr S100-6 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Blackberry Jam
Blackberry Jam works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Blackberry Jam
With an LRV of 13, Blackberry Jam is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Blackberry Jam are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr S100-6 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Benjamin Moore | Wild MulberryCSP-475 · Benjamin Moore | 2.2 | 14 | Color page → |
| Valspar | Purple SuedeV075-5 · Valspar | 1.5 | 13.7 | Color page → |
| PPG / Glidden | SilveradoPPG1172-6 · PPG / Glidden | 4.2 | 13 | Color page → |
| Glidden | Plum Shadow70RB 13/095 · Glidden | 1.1 | 13 | Color page → |
| Dutch Boy | Ripened Plum346-6DB · Dutch Boy | 2.4 | 13 | Color page → |
| Dunn-Edwards | Plum WineDE5978 · Dunn-Edwards | 2.2 | 12 | Color page → |
Similar Behr Colors
The nearest shades to Blackberry Jam within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #6F5F70 in HSL space. Pair Blackberry Jam with one accent and one neutral — the swatches below are starting points, not final picks.
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