Color spec
| Brand | Glidden |
| Name | Plum Shadow |
| SKU | 70RB 13/095 |
| Hex | #716170 |
| RGB | 113, 97, 112 |
| HSL | 304°, 8%, 41% |
| LRV | 13 |
| Undertone | warm magenta tone |
| Family | Gray |
About Glidden Plum Shadow
With an LRV of 13, Plum Shadow is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Plum Shadow works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
Dunn-Edwards
Hirshfield's
C2 Paint
Clare
Annie Sloan
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Plum Shadow within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #716170 in HSL space. Pair Plum Shadow with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Plum Shadow Equivalents at Other Brands
Matching Plum Shadow from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 70RB 13/095 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Plum Shadow
The closest Behr equivalent of Plum Shadow is Smoked Mulberry (MQ1-38). At ΔE 0.89 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 13 vs 13). If Behr is your counter, order Smoked Mulberry and you'll get the same color. See the full Smoked Mulberry swatch →
Benjamin Moore Equivalent of Plum Shadow
At Benjamin Moore, the closest color to Plum Shadow is Pinot Grigio Grape (CSP-460) — very close at ΔE 2.94, though not an exact twin. It runs slightly lighter (LRV 15 vs 13) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Pinot Grigio Grape swatch →
Valspar Equivalent of Plum Shadow
Valspar's nearest match is Purple Suede (V075-5), visually identical in normal room light (ΔE 1.75). It sits at the same lightness (LRV 13.7 vs 13) and carries a cool violet undertone, so it substitutes for Plum Shadow without repainting risk. See the full Purple Suede swatch →
PPG / Glidden Equivalent of Plum Shadow
PPG / Glidden has no exact twin of Plum Shadow. The nearest is Silverado (PPG1172-6) at ΔE 3.88 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Silverado swatch →
Dutch Boy Equivalent of Plum Shadow
Dutch Boy's nearest match is Ripened Plum (346-6DB), visually identical in normal room light (ΔE 1.98). It sits at the same lightness (LRV 13 vs 13) and carries a warm magenta undertone, so it substitutes for Plum Shadow without repainting risk. See the full Ripened Plum swatch →
Dunn-Edwards Equivalent of Plum Shadow
At Dunn-Edwards, the closest color to Plum Shadow is Plum Wine (DE5978) — very close at ΔE 2.43, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Wine swatch →
C2 Paint Equivalent of Plum Shadow
At C2 Paint, the closest color to Plum Shadow is Rich Loam (BD21) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Rich Loam swatch →
Clare Equivalent of Plum Shadow
Clare's nearest match is Prince (PNT100-DP-33), visually identical in normal room light (ΔE 1.81). It sits at the same lightness (LRV 14 vs 13) and carries a cool violet undertone, so it substitutes for Plum Shadow without repainting risk. See the full Prince swatch →
Annie Sloan Equivalent of Plum Shadow
Annie Sloan has no exact twin of Plum Shadow. The nearest is Rodmell (RODMELL) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 11 vs 13). Compare large swatches before substituting. See the full Rodmell swatch →