Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Cerise |
| SKU | HGSW 1031 |
| Hex | #99324E |
| RGB | 153, 50, 78 |
| HSL | 344°, 51%, 40% |
| LRV | 10 |
| Undertone | red / warm |
| Family | Red |
About HGTV Home by Sherwin-Williams Cerise
With an LRV of 10, Cerise is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Cerise works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Dutch Boy
Behr
Valspar
Benjamin Moore
Dunn-Edwards
PPG / Glidden
Diamond Vogel
Kompozit
Farrow & Ball
Magnolia Home
C2 Paint
Backdrop
Clare
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Cerise within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #99324E in HSL space. Pair Cerise with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Cerise Equivalents at Other Brands
Matching Cerise from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 1031 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cerise
The closest Sherwin-Williams equivalent of Cerise is Cerise (SW 6580). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If Sherwin-Williams is your counter, order Cerise and you'll get the same color. See the full Cerise swatch →
Dutch Boy Equivalent of Cerise
The closest Dutch Boy equivalent of Cerise is Razzberry (102-7DB). At ΔE 0.42 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 10 vs 10). If Dutch Boy is your counter, order Razzberry and you'll get the same color. See the full Razzberry swatch →
Behr Equivalent of Cerise
The closest Behr equivalent of Cerise is Sweet Cherry (M150-7). At ΔE 0.61 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 9 vs 10). If Behr is your counter, order Sweet Cherry and you'll get the same color. See the full Sweet Cherry swatch →
Valspar Equivalent of Cerise
Valspar's nearest match is Jam Jar (M221), visually identical in normal room light (ΔE 1.2). It sits at the same lightness (LRV 9.7 vs 10) and carries a warm red undertone, so it substitutes for Cerise without repainting risk. See the full Jam Jar swatch →
PPG / Glidden Equivalent of Cerise
At PPG / Glidden, the closest color to Cerise is Magenta (PPG1050-7) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Magenta swatch →
Dunn-Edwards Equivalent of Cerise
At Dunn-Edwards, the closest color to Cerise is Crimson Strawberry (DEA102) — very close at ΔE 2.67, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Crimson Strawberry swatch →
Benjamin Moore Equivalent of Cerise
At Benjamin Moore, the closest color to Cerise is Roseate (2078-10) — very close at ΔE 2.98, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Roseate swatch →
Diamond Vogel Equivalent of Cerise
Diamond Vogel has no exact twin of Cerise. The nearest is Velvet Cake (1124) at ΔE 4.01 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Velvet Cake swatch →
Kompozit Equivalent of Cerise
Kompozit has no exact twin of Cerise. The nearest is Romp (1136) at ΔE 4.68 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Romp swatch →
Farrow & Ball Equivalent of Cerise
Farrow & Ball doesn't make a true equivalent of Cerise — the nearest deck color, Rectory Red (NO. 217), is clearly different (ΔE 5.42). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1031 instead. See the full Rectory Red swatch →
Magnolia Home Equivalent of Cerise
Magnolia Home doesn't make a true equivalent of Cerise — the nearest deck color, Create (JG-28), is clearly different (ΔE 6.25). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1031 instead. See the full Create swatch →
C2 Paint Equivalent of Cerise
C2 Paint doesn't make a true equivalent of Cerise — the nearest deck color, Molten (C2-537), is clearly different (ΔE 7.44). For an exact match, any C2 Paint retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1031 instead. See the full Molten swatch →
Backdrop Equivalent of Cerise
Backdrop doesn't make a true equivalent of Cerise — the nearest deck color, Punk Rock (BD-PR), is clearly different (ΔE 10.2). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1031 instead. See the full Punk Rock swatch →
Clare Equivalent of Cerise
Clare doesn't make a true equivalent of Cerise — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 11.19). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1031 instead. See the full Vintage swatch →