Color spec
| Brand | Pratt & Lambert |
| Name | Cocoa |
| SKU | 23-11 |
| Hex | #5C4435 |
| RGB | 92, 68, 53 |
| HSL | 23°, 27%, 28% |
| LRV | 7 |
| Undertone | warm red-orange tone |
| Family | Brown |
About Pratt & Lambert Cocoa
At LRV 7, Cocoa is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Cocoa earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Hirshfield's
Rodda
Backdrop
Kompozit
Coordinated palette
Generated by hue-rotating #5C4435 in HSL space. Pair Cocoa with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Pratt & Lambert Cocoa Equivalents at Other Brands
Matching Cocoa from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Pratt & Lambert 23-11 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cocoa
At Sherwin-Williams, the closest color to Cocoa is Hickory Smoke (SW 7027) — very close at ΔE 3.29, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Hickory Smoke swatch →
Behr Equivalent of Cocoa
At Behr, the closest color to Cocoa is Moose Trail (N190-7) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Moose Trail swatch →
Benjamin Moore Equivalent of Cocoa
Benjamin Moore's nearest match is Deep Taupe (2111-10), visually identical in normal room light (ΔE 1.04). It sits at the same lightness (LRV 8 vs 7) and carries a warm red-orange undertone, so it substitutes for Cocoa without repainting risk. See the full Deep Taupe swatch →
Valspar Equivalent of Cocoa
Valspar's nearest match is Incognito (V084-6), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 7.3 vs 7) and carries a warm red-orange undertone, so it substitutes for Cocoa without repainting risk. See the full Incognito swatch →
Dutch Boy Equivalent of Cocoa
At Dutch Boy, the closest color to Cocoa is Wire Work (416-7DB) — very close at ΔE 3.29, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Wire Work swatch →
HGTV Home by Sherwin-Williams Equivalent of Cocoa
At HGTV Home by Sherwin-Williams, the closest color to Cocoa is Well-Bred Brown (HGSW 2461) — very close at ΔE 3.29, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Well-Bred Brown swatch →
Dunn-Edwards Equivalent of Cocoa
At Dunn-Edwards, the closest color to Cocoa is Northern Territory (DEA158) — very close at ΔE 2.69, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Northern Territory swatch →
Hirshfield's Equivalent of Cocoa
At Hirshfield's, the closest color to Cocoa is Hideaway (0137) — very close at ΔE 3.14, though not an exact twin. It runs slightly lighter (LRV 9 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hideaway swatch →
Backdrop Equivalent of Cocoa
The closest Backdrop equivalent of Cocoa is It's a Date (BD-IT). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 7 vs 7). If Backdrop is your counter, order It's a Date and you'll get the same color. See the full It's a Date swatch →
Kompozit Equivalent of Cocoa
At Kompozit, the closest color to Cocoa is Hideaway (0137) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hideaway swatch →