Color spec
| Brand | Hirshfield's |
| Name | Victorian Violet |
| SKU | 1305 |
| Hex | #7B6A77 |
| RGB | 123, 106, 119 |
| HSL | 314°, 7%, 45% |
| LRV | 18 |
| Undertone | magenta / warm |
| Family | Gray |
About Hirshfield's Victorian Violet
With an LRV of 18, Victorian Violet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Victorian Violet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Victorian Violet within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7B6A77 in HSL space. Pair Victorian Violet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Victorian Violet Equivalents at Other Brands
Matching Victorian Violet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1305 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Victorian Violet
Sherwin-Williams doesn't make a true equivalent of Victorian Violet — the nearest deck color, Exclusive Plum (SW 6263), is clearly different (ΔE 6.16). For an exact match, any Sherwin-Williams retailer can custom-tint Hirshfield's 1305 instead. See the full Exclusive Plum swatch →
Behr Equivalent of Victorian Violet
At Behr, the closest color to Victorian Violet is Bitter Briar (720B-5) — very close at ΔE 2.64, though not an exact twin. It sits at the same lightness (LRV 17 vs 18) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Bitter Briar swatch →
Benjamin Moore Equivalent of Victorian Violet
Benjamin Moore's nearest match is Bonne Nuit (AF-635), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 17 vs 18) and carries a warm magenta undertone, so it substitutes for Victorian Violet without repainting risk. See the full Bonne Nuit swatch →
Valspar Equivalent of Victorian Violet
At Valspar, the closest color to Victorian Violet is Simple Plum (1001-7B) — very close at ΔE 3.26, though not an exact twin. It runs slightly darker (LRV 16.1 vs 18) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Simple Plum swatch →
PPG / Glidden Equivalent of Victorian Violet
The closest PPG / Glidden equivalent of Victorian Violet is Purple Dusk (PPG13-19). At ΔE 0.74 the two are indistinguishable on a wall — it carries the same warm magenta undertone and runs slightly darker (LRV 16 vs 18). If PPG / Glidden is your counter, order Purple Dusk and you'll get the same color. See the full Purple Dusk swatch →
Glidden Equivalent of Victorian Violet
The closest Glidden equivalent of Victorian Violet is Purple Dusk (PPG13-19). At ΔE 0.94 the two are indistinguishable on a wall — it carries the same warm magenta undertone and runs slightly darker (LRV 16 vs 18). If Glidden is your counter, order Purple Dusk and you'll get the same color. See the full Purple Dusk swatch →
Dutch Boy Equivalent of Victorian Violet
Dutch Boy doesn't make a true equivalent of Victorian Violet — the nearest deck color, Harvested Grape (343-6DB), is clearly different (ΔE 6.16). For an exact match, any Dutch Boy retailer can custom-tint Hirshfield's 1305 instead. See the full Harvested Grape swatch →
HGTV Home by Sherwin-Williams Equivalent of Victorian Violet
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Victorian Violet — the nearest deck color, Smoky Purple (HGSW 3393), is clearly different (ΔE 6.16). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Hirshfield's 1305 instead. See the full Smoky Purple swatch →
Dunn-Edwards Equivalent of Victorian Violet
Dunn-Edwards doesn't make a true equivalent of Victorian Violet — the nearest deck color, Hickory Cliff (DE6397), is clearly different (ΔE 7.06). For an exact match, any Dunn-Edwards retailer can custom-tint Hirshfield's 1305 instead. See the full Hickory Cliff swatch →
Magnolia Home Equivalent of Victorian Violet
Magnolia Home doesn't make a true equivalent of Victorian Violet — the nearest deck color, Estate (JG-159), is clearly different (ΔE 16.61). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 1305 instead. See the full Estate swatch →
Farrow & Ball Equivalent of Victorian Violet
Farrow & Ball doesn't make a true equivalent of Victorian Violet — the nearest deck color, London Clay (NO. 244), is clearly different (ΔE 10.34). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1305 instead. See the full London Clay swatch →
Diamond Vogel Equivalent of Victorian Violet
Diamond Vogel has no exact twin of Victorian Violet. The nearest is Majestic Plum (1214) at ΔE 4.37 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 16 vs 18). Compare large swatches before substituting. See the full Majestic Plum swatch →
Rodda Equivalent of Victorian Violet
Rodda doesn't make a true equivalent of Victorian Violet — the nearest deck color, Hypnotic (R118), is clearly different (ΔE 5.48). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1305 instead. See the full Hypnotic swatch →
C2 Paint Equivalent of Victorian Violet
C2 Paint doesn't make a true equivalent of Victorian Violet — the nearest deck color, Stomp (C2-983), is clearly different (ΔE 9.31). For an exact match, any C2 Paint retailer can custom-tint Hirshfield's 1305 instead. See the full Stomp swatch →
Clare Equivalent of Victorian Violet
At Clare, the closest color to Victorian Violet is Prince (PNT100-DP-33) — very close at ΔE 3.45, though not an exact twin. It runs slightly darker (LRV 14 vs 18) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Prince swatch →
Portola Paints Equivalent of Victorian Violet
Portola Paints has no exact twin of Victorian Violet. The nearest is Carmine (CARMINE) at ΔE 4.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 18). Compare large swatches before substituting. See the full Carmine swatch →
Annie Sloan Equivalent of Victorian Violet
Annie Sloan doesn't make a true equivalent of Victorian Violet — the nearest deck color, Rodmell (RODMELL), is clearly different (ΔE 7.42). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1305 instead. See the full Rodmell swatch →
Backdrop Equivalent of Victorian Violet
Backdrop doesn't make a true equivalent of Victorian Violet — the nearest deck color, Mom Jeans (BD-MJ), is clearly different (ΔE 18.22). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1305 instead. See the full Mom Jeans swatch →
Rust-Oleum Equivalent of Victorian Violet
Rust-Oleum doesn't make a true equivalent of Victorian Violet — the nearest deck color, Coastal Blue (329207), is clearly different (ΔE 20.65). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1305 instead. See the full Coastal Blue swatch →
Kompozit Equivalent of Victorian Violet
The closest Kompozit equivalent of Victorian Violet is Victorian Violet (1305). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and runs slightly darker (LRV 16 vs 18). If Kompozit is your counter, order Victorian Violet and you'll get the same color. See the full Victorian Violet swatch →