Color spec
| Brand | Valspar |
| Name | Simple Plum |
| SKU | 1001-7B |
| Hex | #7C6C72 |
| RGB | 124, 108, 114 |
| HSL | 338°, 7%, 45% |
| LRV | 16.1 |
| Undertone | warm magenta tone |
| Family | Gray |
About Valspar Simple Plum
With an LRV of 16.1, Simple Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Simple Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Rodda
Kompozit
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Simple Plum within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7C6C72 in HSL space. Pair Simple Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Simple Plum Equivalents at Other Brands
Matching Simple Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar 1001-7B directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Simple Plum
Sherwin-Williams has no exact twin of Simple Plum. The nearest is Grapy (SW 7629) at ΔE 3.53 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 16.1). Compare large swatches before substituting. See the full Grapy swatch →
Behr Equivalent of Simple Plum
Behr's nearest match is Bitter Briar (720B-5), visually identical in normal room light (ΔE 1.92). It sits at the same lightness (LRV 17 vs 16.1) and carries a warm magenta undertone, so it substitutes for Simple Plum without repainting risk. See the full Bitter Briar swatch →
Benjamin Moore Equivalent of Simple Plum
Benjamin Moore's nearest match is Bonne Nuit (AF-635), visually identical in normal room light (ΔE 1.74). It sits at the same lightness (LRV 17 vs 16.1) and carries a warm magenta undertone, so it substitutes for Simple Plum without repainting risk. See the full Bonne Nuit swatch →
PPG / Glidden Equivalent of Simple Plum
At PPG / Glidden, the closest color to Simple Plum is Purple Dusk (PPG13-19) — very close at ΔE 2.87, though not an exact twin. It sits at the same lightness (LRV 16 vs 16.1) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Dusk swatch →
Glidden Equivalent of Simple Plum
At Glidden, the closest color to Simple Plum is Purple Dusk (PPG13-19) — very close at ΔE 2.36, though not an exact twin. It sits at the same lightness (LRV 16 vs 16.1) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Dusk swatch →
Dutch Boy Equivalent of Simple Plum
Dutch Boy has no exact twin of Simple Plum. The nearest is Heathered Gray (445-5DB) at ΔE 3.53 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 16.1). Compare large swatches before substituting. See the full Heathered Gray swatch →
Dunn-Edwards Equivalent of Simple Plum
Dunn-Edwards has no exact twin of Simple Plum. The nearest is Hickory Cliff (DE6397) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 16.1). Compare large swatches before substituting. See the full Hickory Cliff swatch →
Hirshfield's Equivalent of Simple Plum
At Hirshfield's, the closest color to Simple Plum is Victorian Violet (1305) — very close at ΔE 3.26, though not an exact twin. It runs slightly lighter (LRV 18 vs 16.1) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Victorian Violet swatch →
Rodda Equivalent of Simple Plum
At Rodda, the closest color to Simple Plum is Hypnotic (R118) — very close at ΔE 3.45, though not an exact twin. It sits at the same lightness (LRV 16 vs 16.1) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hypnotic swatch →
Kompozit Equivalent of Simple Plum
At Kompozit, the closest color to Simple Plum is Victorian Violet (1305) — very close at ΔE 3.26, though not an exact twin. It sits at the same lightness (LRV 16 vs 16.1) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Victorian Violet swatch →