Color spec
| Brand | Behr |
| Name | Bitter Briar |
| SKU | 720B-5 |
| Hex | #806C74 |
| RGB | 128, 108, 116 |
| HSL | 336°, 8%, 46% |
| LRV | 17 |
| Undertone | warm magenta tone |
| Family | Gray |
About Behr Bitter Briar
With an LRV of 17, Bitter Briar is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Bitter Briar works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Portola Paints
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Bitter Briar within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #806C74 in HSL space. Pair Bitter Briar with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Bitter Briar Equivalents at Other Brands
Matching Bitter Briar from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 720B-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Bitter Briar
Sherwin-Williams has no exact twin of Bitter Briar. The nearest is Patchwork Plum (SW 22) at ΔE 3.57 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 17). Compare large swatches before substituting. See the full Patchwork Plum swatch →
Benjamin Moore Equivalent of Bitter Briar
Benjamin Moore's nearest match is Bonne Nuit (AF-635), visually identical in normal room light (ΔE 1.29). It sits at the same lightness (LRV 17 vs 17) and carries a warm magenta undertone, so it substitutes for Bitter Briar without repainting risk. See the full Bonne Nuit swatch →
Valspar Equivalent of Bitter Briar
Valspar's nearest match is Simple Plum (1001-7B), visually identical in normal room light (ΔE 1.92). It sits at the same lightness (LRV 16.1 vs 17) and carries a warm magenta undertone, so it substitutes for Bitter Briar without repainting risk. See the full Simple Plum swatch →
PPG / Glidden Equivalent of Bitter Briar
PPG / Glidden's nearest match is Purple Dusk (PPG13-19), visually identical in normal room light (ΔE 1.98). It sits at the same lightness (LRV 16 vs 17) and carries a warm magenta undertone, so it substitutes for Bitter Briar without repainting risk. See the full Purple Dusk swatch →
Glidden Equivalent of Bitter Briar
Glidden's nearest match is Velvet Slipper (PPG1046-6), visually identical in normal room light (ΔE 1.77). It sits at the same lightness (LRV 17 vs 17) and carries a warm magenta undertone, so it substitutes for Bitter Briar without repainting risk. See the full Velvet Slipper swatch →
Dutch Boy Equivalent of Bitter Briar
Dutch Boy has no exact twin of Bitter Briar. The nearest is My Devoted (446-5DB) at ΔE 3.86 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 17). Compare large swatches before substituting. See the full My Devoted swatch →
Diamond Vogel Equivalent of Bitter Briar
Diamond Vogel has no exact twin of Bitter Briar. The nearest is Majestic Plum (1214) at ΔE 4.52 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 17). Compare large swatches before substituting. See the full Majestic Plum swatch →
Hirshfield's Equivalent of Bitter Briar
At Hirshfield's, the closest color to Bitter Briar is Victorian Violet (1305) — very close at ΔE 2.64, though not an exact twin. It sits at the same lightness (LRV 18 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Victorian Violet swatch →
Rodda Equivalent of Bitter Briar
At Rodda, the closest color to Bitter Briar is Hypnotic (R118) — very close at ΔE 3.33, though not an exact twin. It sits at the same lightness (LRV 16 vs 17) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hypnotic swatch →
C2 Paint Equivalent of Bitter Briar
C2 Paint has no exact twin of Bitter Briar. The nearest is Hellebores (BD27) at ΔE 3.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 17). Compare large swatches before substituting. See the full Hellebores swatch →
Portola Paints Equivalent of Bitter Briar
At Portola Paints, the closest color to Bitter Briar is Carmine (CARMINE) — very close at ΔE 3.46, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Carmine swatch →
Kompozit Equivalent of Bitter Briar
At Kompozit, the closest color to Bitter Briar is Victorian Violet (1305) — very close at ΔE 2.64, though not an exact twin. It sits at the same lightness (LRV 16 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Victorian Violet swatch →