Plum Shadow
PPU17-17 · #7C707C · LRV 17 — warm magenta tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Nocturne Shade5
- 2Ripe Berry10
- 3Plum Shadow17
- 4Gothic Purple24
- 5Hazy Lilac29
What Color Is Plum Shadow, Really?
Plum Shadow reads as a warm magenta tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Behr PPU17-17 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Plum Shadow
Plum Shadow works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Plum Shadow
With an LRV of 17, Plum Shadow is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Plum Shadow are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr PPU17-17 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Exclusive PlumSW 6263 · Sherwin-Williams | 4.2 | 16 | Color page → |
| Benjamin Moore | Vintage Charm1455 · Benjamin Moore | 3.5 | 18 | Color page → |
| Valspar | Classical Violet4001-4B · Valspar | 2.2 | 17.3 | Color page → |
| PPG / Glidden | Purple DuskPPG13-19 · PPG / Glidden | 2.8 | 16 | Color page → |
| Glidden | Dark Raspberry Taupe50RR 18/041 · Glidden | 4.4 | 18 | Color page → |
| Dutch Boy | Harvested Grape343-6DB · Dutch Boy | 4.2 | 16 | Color page → |
Similar Behr Colors
The nearest shades to Plum Shadow within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #7C707C in HSL space. Pair Plum Shadow with one accent and one neutral — the swatches below are starting points, not final picks.
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