Color spec
| Brand | Behr |
| Name | Plum Shadow |
| SKU | PPU17-17 |
| Hex | #7C707C |
| RGB | 124, 112, 124 |
| HSL | 300°, 5%, 46% |
| LRV | 17 |
| Undertone | warm magenta tone |
| Family | Gray |
About Behr Plum Shadow
With an LRV of 17, Plum Shadow is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Plum Shadow works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Diamond Vogel
Hirshfield's
C2 Paint
Clare
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Plum Shadow within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7C707C in HSL space. Pair Plum Shadow with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Plum Shadow Equivalents at Other Brands
Matching Plum Shadow from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr PPU17-17 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Plum Shadow
Sherwin-Williams has no exact twin of Plum Shadow. The nearest is Exclusive Plum (SW 6263) at ΔE 4.2 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 17). Compare large swatches before substituting. See the full Exclusive Plum swatch →
Benjamin Moore Equivalent of Plum Shadow
At Benjamin Moore, the closest color to Plum Shadow is Vintage Charm (1455) — very close at ΔE 3.46, though not an exact twin. It sits at the same lightness (LRV 18 vs 17) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Vintage Charm swatch →
Valspar Equivalent of Plum Shadow
At Valspar, the closest color to Plum Shadow is Classical Violet (4001-4B) — very close at ΔE 2.21, though not an exact twin. It sits at the same lightness (LRV 17.3 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Classical Violet swatch →
PPG / Glidden Equivalent of Plum Shadow
At PPG / Glidden, the closest color to Plum Shadow is Purple Dusk (PPG13-19) — very close at ΔE 2.83, though not an exact twin. It sits at the same lightness (LRV 16 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Dusk swatch →
Glidden Equivalent of Plum Shadow
Glidden has no exact twin of Plum Shadow. The nearest is Dark Raspberry Taupe (50RR 18/041) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 17). Compare large swatches before substituting. See the full Dark Raspberry Taupe swatch →
Dutch Boy Equivalent of Plum Shadow
Dutch Boy has no exact twin of Plum Shadow. The nearest is Harvested Grape (343-6DB) at ΔE 4.2 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 17). Compare large swatches before substituting. See the full Harvested Grape swatch →
HGTV Home by Sherwin-Williams Equivalent of Plum Shadow
HGTV Home by Sherwin-Williams has no exact twin of Plum Shadow. The nearest is Smoky Purple (HGSW 3393) at ΔE 4.2 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 17). Compare large swatches before substituting. See the full Smoky Purple swatch →
Diamond Vogel Equivalent of Plum Shadow
At Diamond Vogel, the closest color to Plum Shadow is Victorian Violet (1305) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 18 vs 17) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Victorian Violet swatch →
Hirshfield's Equivalent of Plum Shadow
At Hirshfield's, the closest color to Plum Shadow is Southern Belle (1312) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 18 vs 17) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Southern Belle swatch →
C2 Paint Equivalent of Plum Shadow
C2 Paint has no exact twin of Plum Shadow. The nearest is Bohemian (C2-778) at ΔE 4.81 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 17). Compare large swatches before substituting. See the full Bohemian swatch →
Clare Equivalent of Plum Shadow
Clare has no exact twin of Plum Shadow. The nearest is Prince (PNT100-DP-33) at ΔE 4.79 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 14 vs 17). Compare large swatches before substituting. See the full Prince swatch →
Kompozit Equivalent of Plum Shadow
At Kompozit, the closest color to Plum Shadow is Southern Belle (1312) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Southern Belle swatch →