Color guide · Sherwin-Williams · Gray

Exclusive Plum

SW 6263 · #736F78 · LRV 16 · neutral with no strong undertone

SW 6263 · #736F78 · LRV 16 — neutral with no strong undertone, dark — high drama, needs strong daylight or warm bulbs.

Exclusive PlumSherwin-Williams · SW 6263
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Exclusive Plum
SHERWIN-WILLIAMS · SW 6263 · #736F78
Brand · codeSherwin-WilliamsSW 6263 · all Sherwin-Williams grays
LRV16Dark — high drama, needs strong daylight or warm bulbs.
Undertoneneutral with no strong undertone
FamilyGray
Hex · RGB · HSL#736F78 · 115, 111, 120 · 267°, 4%, 45%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Urbane Bronze8
  2. 2Exclusive Plum16
  3. 3Retreat21
  4. 4Stardew43
Undertone and depth

What Color Is Exclusive Plum, Really?

Exclusive Plum reads as a neutral with no strong undertone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Sherwin-Williams SW 6263 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Exclusive Plum

Exclusive Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.

Light by light

How Lighting Changes Exclusive Plum

With an LRV of 16, Exclusive Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Exclusive Plum are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Sherwin-Williams SW 6263 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Sherwin-Williams Colors

The nearest shades to Exclusive Plum within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Exclusive Plum · 4.3 : 1 · large text onlyWhite text on Exclusive Plum · 4.9 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #736F78 in HSL space. Pair Exclusive Plum with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#736F78 + #74786F
TRIADIC
#736F78 · #78736F · #6F7873
ANALOGOUS
#6F6F78 · #736F78 · #786F78

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Jessica Williams

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