Color spec
| Brand | Sherwin-Williams |
| Name | Exclusive Plum |
| SKU | SW 6263 |
| Hex | #736F78 |
| RGB | 115, 111, 120 |
| HSL | 267°, 4%, 45% |
| LRV | 16 |
| Undertone | neutral with no strong undertone |
| Family | Gray |
About Sherwin-Williams Exclusive Plum
With an LRV of 16, Exclusive Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Exclusive Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Exclusive Plum within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #736F78 in HSL space. Pair Exclusive Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Exclusive Plum Equivalents at Other Brands
Matching Exclusive Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 6263 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Exclusive Plum
Benjamin Moore has no exact twin of Exclusive Plum. The nearest is Vintage Charm (1455) at ΔE 3.68 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 18 vs 16). Compare large swatches before substituting. See the full Vintage Charm swatch →
Valspar Equivalent of Exclusive Plum
At Valspar, the closest color to Exclusive Plum is Purple Funk (8004-47E) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Purple Funk swatch →
Glidden Equivalent of Exclusive Plum
Glidden has no exact twin of Exclusive Plum. The nearest is Charcoal Coast (30BB 16/031) at ΔE 4.85 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 16). Compare large swatches before substituting. See the full Charcoal Coast swatch →
Dutch Boy Equivalent of Exclusive Plum
The closest Dutch Boy equivalent of Exclusive Plum is Harvested Grape (343-6DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 16 vs 16). If Dutch Boy is your counter, order Harvested Grape and you'll get the same color. See the full Harvested Grape swatch →
HGTV Home by Sherwin-Williams Equivalent of Exclusive Plum
The closest HGTV Home by Sherwin-Williams equivalent of Exclusive Plum is Smoky Purple (HGSW 3393). At ΔE 0 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 16 vs 16). If HGTV Home by Sherwin-Williams is your counter, order Smoky Purple and you'll get the same color. See the full Smoky Purple swatch →
Diamond Vogel Equivalent of Exclusive Plum
At Diamond Vogel, the closest color to Exclusive Plum is Dolphin Dream (0521) — very close at ΔE 3.38, though not an exact twin. It sits at the same lightness (LRV 17 vs 16) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Dolphin Dream swatch →
Hirshfield's Equivalent of Exclusive Plum
Hirshfield's has no exact twin of Exclusive Plum. The nearest is Dolphin Dream (0521) at ΔE 4.39 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 16). Compare large swatches before substituting. See the full Dolphin Dream swatch →
Rodda Equivalent of Exclusive Plum
At Rodda, the closest color to Exclusive Plum is Moody Hue (R105) — very close at ΔE 3.1, though not an exact twin. It runs slightly lighter (LRV 18 vs 16) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Moody Hue swatch →
C2 Paint Equivalent of Exclusive Plum
At C2 Paint, the closest color to Exclusive Plum is Stomp (C2-983) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 17 vs 16) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Stomp swatch →
Kompozit Equivalent of Exclusive Plum
Kompozit has no exact twin of Exclusive Plum. The nearest is Dolphin Dream (0521) at ΔE 4.39 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 16). Compare large swatches before substituting. See the full Dolphin Dream swatch →