Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Smoky Purple |
| SKU | HGSW 3393 |
| Hex | #736F78 |
| RGB | 115, 111, 120 |
| HSL | 267°, 4%, 45% |
| LRV | 16 |
| Undertone | true neutral (no measurable hue) |
| Family | Gray |
About HGTV Home by Sherwin-Williams Smoky Purple
With an LRV of 16, Smoky Purple is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Smoky Purple works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Dutch Boy
Behr
Valspar
C2 Paint
Diamond Vogel
Benjamin Moore
Kompozit
Dunn-Edwards
PPG / Glidden
Clare
Farrow & Ball
Magnolia Home
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Smoky Purple within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #736F78 in HSL space. Pair Smoky Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Smoky Purple Equivalents at Other Brands
Matching Smoky Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 3393 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Smoky Purple
The closest Sherwin-Williams equivalent of Smoky Purple is Exclusive Plum (SW 6263). At ΔE 0 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 16 vs 16). If Sherwin-Williams is your counter, order Exclusive Plum and you'll get the same color. See the full Exclusive Plum swatch →
Dutch Boy Equivalent of Smoky Purple
The closest Dutch Boy equivalent of Smoky Purple is Harvested Grape (343-6DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 16 vs 16). If Dutch Boy is your counter, order Harvested Grape and you'll get the same color. See the full Harvested Grape swatch →
Valspar Equivalent of Smoky Purple
At Valspar, the closest color to Smoky Purple is Purple Funk (8004-47E) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Purple Funk swatch →
C2 Paint Equivalent of Smoky Purple
At C2 Paint, the closest color to Smoky Purple is Stomp (C2-983) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 17 vs 16) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Stomp swatch →
Diamond Vogel Equivalent of Smoky Purple
At Diamond Vogel, the closest color to Smoky Purple is Dolphin Dream (0521) — very close at ΔE 3.38, though not an exact twin. It sits at the same lightness (LRV 17 vs 16) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Dolphin Dream swatch →
Benjamin Moore Equivalent of Smoky Purple
Benjamin Moore has no exact twin of Smoky Purple. The nearest is Vintage Charm (1455) at ΔE 3.68 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 18 vs 16). Compare large swatches before substituting. See the full Vintage Charm swatch →
Kompozit Equivalent of Smoky Purple
Kompozit has no exact twin of Smoky Purple. The nearest is Dolphin Dream (0521) at ΔE 4.39 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 16). Compare large swatches before substituting. See the full Dolphin Dream swatch →
Dunn-Edwards Equivalent of Smoky Purple
Dunn-Edwards doesn't make a true equivalent of Smoky Purple — the nearest deck color, Draw Your Sword (DE6348), is clearly different (ΔE 5.1). For an exact match, any Dunn-Edwards retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3393 instead. See the full Draw Your Sword swatch →
Behr Equivalent of Smoky Purple
Behr doesn't make a true equivalent of Smoky Purple — the nearest deck color, Antique Tin (PPU18-03), is clearly different (ΔE 5.69). For an exact match, any Behr retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3393 instead. See the full Antique Tin swatch →
Clare Equivalent of Smoky Purple
Clare doesn't make a true equivalent of Smoky Purple — the nearest deck color, Prince (PNT100-DP-33), is clearly different (ΔE 5.91). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3393 instead. See the full Prince swatch →
PPG / Glidden Equivalent of Smoky Purple
PPG / Glidden doesn't make a true equivalent of Smoky Purple — the nearest deck color, Old Silk (PPG0993-6), is clearly different (ΔE 6). For an exact match, any PPG / Glidden retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3393 instead. See the full Old Silk swatch →
Magnolia Home Equivalent of Smoky Purple
Magnolia Home doesn't make a true equivalent of Smoky Purple — the nearest deck color, Storm Chaser (JG-86), is clearly different (ΔE 10.43). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3393 instead. See the full Storm Chaser swatch →
Backdrop Equivalent of Smoky Purple
Backdrop doesn't make a true equivalent of Smoky Purple — the nearest deck color, Mom Jeans (BD-MJ), is clearly different (ΔE 11.24). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3393 instead. See the full Mom Jeans swatch →
Farrow & Ball Equivalent of Smoky Purple
Farrow & Ball doesn't make a true equivalent of Smoky Purple — the nearest deck color, De Nimes (NO. 299), is clearly different (ΔE 12.51). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3393 instead. See the full De Nimes swatch →