Color spec
| Brand | Behr |
| Name | Plum Royale |
| SKU | S110-6 |
| Hex | #785F91 |
| RGB | 120, 95, 145 |
| HSL | 270°, 21%, 47% |
| LRV | 14 |
| Undertone | cool violet tone |
| Family | Purple |
About Behr Plum Royale
With an LRV of 14, Plum Royale is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Plum Royale works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Similar Behr colors
closest in the Behr deckThe nearest shades to Plum Royale within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #785F91 in HSL space. Pair Plum Royale with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Plum Royale Equivalents at Other Brands
Matching Plum Royale from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S110-6 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Plum Royale
At Sherwin-Williams, the closest color to Plum Royale is Clematis (SW 6831) — very close at ΔE 2.28, though not an exact twin. It runs slightly lighter (LRV 16 vs 14) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Clematis swatch →
Benjamin Moore Equivalent of Plum Royale
At Benjamin Moore, the closest color to Plum Royale is Seduction (1399) — very close at ΔE 3.3, though not an exact twin. It runs slightly darker (LRV 12 vs 14) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Seduction swatch →
Valspar Equivalent of Plum Royale
Valspar has no exact twin of Plum Royale. The nearest is Vivacious Violet (V038-5) at ΔE 3.77 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 15.9 vs 14). Compare large swatches before substituting. See the full Vivacious Violet swatch →
PPG / Glidden Equivalent of Plum Royale
PPG / Glidden has no exact twin of Plum Royale. The nearest is Royal Lilac (PPG1250-7) at ΔE 4.13 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 14). Compare large swatches before substituting. See the full Royal Lilac swatch →
Glidden Equivalent of Plum Royale
Glidden has no exact twin of Plum Royale. The nearest is Amethyst Jewel (50RB 14/232) at ΔE 3.95 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 14). Compare large swatches before substituting. See the full Amethyst Jewel swatch →
Dutch Boy Equivalent of Plum Royale
Dutch Boy has no exact twin of Plum Royale. The nearest is Purple Tulips (145-7DB) at ΔE 4.54 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 12 vs 14). Compare large swatches before substituting. See the full Purple Tulips swatch →
HGTV Home by Sherwin-Williams Equivalent of Plum Royale
At HGTV Home by Sherwin-Williams, the closest color to Plum Royale is Opulant Purple (HGSW 1422) — very close at ΔE 2.28, though not an exact twin. It runs slightly lighter (LRV 16 vs 14) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Opulant Purple swatch →
Dunn-Edwards Equivalent of Plum Royale
At Dunn-Edwards, the closest color to Plum Royale is Plum Power (DE5985) — very close at ΔE 2.33, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Plum Power swatch →