Color spec
| Brand | Behr |
| Name | Milk Chocolate |
| SKU | 710B-5 |
| Hex | #896F75 |
| RGB | 137, 111, 117 |
| HSL | 346°, 10%, 49% |
| LRV | 18 |
| Undertone | warm red tone |
| Family | Pink |
About Behr Milk Chocolate
With an LRV of 18, Milk Chocolate is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Milk Chocolate works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Portola Paints
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Milk Chocolate within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #896F75 in HSL space. Pair Milk Chocolate with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Milk Chocolate Equivalents at Other Brands
Matching Milk Chocolate from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 710B-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Milk Chocolate
At Benjamin Moore, the closest color to Milk Chocolate is Cinnamon Slate (2113-40) — very close at ΔE 3.39, though not an exact twin. It sits at the same lightness (LRV 19 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cinnamon Slate swatch →
Valspar Equivalent of Milk Chocolate
Valspar has no exact twin of Milk Chocolate. The nearest is Ashen Violet (T592) at ΔE 3.69 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17.6 vs 18). Compare large swatches before substituting. See the full Ashen Violet swatch →
PPG / Glidden Equivalent of Milk Chocolate
At PPG / Glidden, the closest color to Milk Chocolate is Chocolate Sparkle (PPG1048-6) — very close at ΔE 2.46, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Chocolate Sparkle swatch →
Glidden Equivalent of Milk Chocolate
At Glidden, the closest color to Milk Chocolate is Chocolate Sparkle (PPG1048-6) — very close at ΔE 2.54, though not an exact twin. It sits at the same lightness (LRV 17 vs 18) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Chocolate Sparkle swatch →
Dutch Boy Equivalent of Milk Chocolate
Dutch Boy has no exact twin of Milk Chocolate. The nearest is My Devoted (446-5DB) at ΔE 4.04 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 18). Compare large swatches before substituting. See the full My Devoted swatch →
Diamond Vogel Equivalent of Milk Chocolate
Diamond Vogel has no exact twin of Milk Chocolate. The nearest is Victorian Violet (1305) at ΔE 4.35 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 18). Compare large swatches before substituting. See the full Victorian Violet swatch →
Hirshfield's Equivalent of Milk Chocolate
Hirshfield's has no exact twin of Milk Chocolate. The nearest is Charming Violet (1221) at ΔE 4.01 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 20 vs 18). Compare large swatches before substituting. See the full Charming Violet swatch →
Rodda Equivalent of Milk Chocolate
Rodda has no exact twin of Milk Chocolate. The nearest is Essence (R117) at ΔE 4.68 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 18). Compare large swatches before substituting. See the full Essence swatch →
C2 Paint Equivalent of Milk Chocolate
At C2 Paint, the closest color to Milk Chocolate is Hellebores (BD27) — very close at ΔE 2.18, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Hellebores swatch →
Portola Paints Equivalent of Milk Chocolate
At Portola Paints, the closest color to Milk Chocolate is Carmine (CARMINE) — very close at ΔE 2.62, though not an exact twin. It sits at the same lightness (LRV 17 vs 18) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Carmine swatch →
Kompozit Equivalent of Milk Chocolate
Kompozit has no exact twin of Milk Chocolate. The nearest is Charming Violet (1221) at ΔE 4.01 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 18). Compare large swatches before substituting. See the full Charming Violet swatch →