Color spec
| Brand | Hirshfield's |
| Name | Southern Belle |
| SKU | 1312 |
| Hex | #7C6D7D |
| RGB | 124, 109, 125 |
| HSL | 296°, 7%, 46% |
| LRV | 18 |
| Undertone | violet / cool |
| Family | Gray |
About Hirshfield's Southern Belle
With an LRV of 18, Southern Belle is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Southern Belle works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Southern Belle within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7C6D7D in HSL space. Pair Southern Belle with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Southern Belle Equivalents at Other Brands
Matching Southern Belle from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1312 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Southern Belle
Sherwin-Williams has no exact twin of Southern Belle. The nearest is Wood Violet (SW 6557) at ΔE 3.87 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 16 vs 18). Compare large swatches before substituting. See the full Wood Violet swatch →
Behr Equivalent of Southern Belle
At Behr, the closest color to Southern Belle is Composers Magic (MQ5-37) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 17 vs 18) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Composers Magic swatch →
Benjamin Moore Equivalent of Southern Belle
At Benjamin Moore, the closest color to Southern Belle is Bonne Nuit (AF-635) — very close at ΔE 3.41, though not an exact twin. It sits at the same lightness (LRV 17 vs 18) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Bonne Nuit swatch →
Valspar Equivalent of Southern Belle
Valspar's nearest match is Classical Violet (4001-4B), visually identical in normal room light (ΔE 1.46). It sits at the same lightness (LRV 17.3 vs 18) and carries a warm magenta undertone, so it substitutes for Southern Belle without repainting risk. See the full Classical Violet swatch →
PPG / Glidden Equivalent of Southern Belle
At PPG / Glidden, the closest color to Southern Belle is Purple Dusk (PPG13-19) — very close at ΔE 2.14, though not an exact twin. It runs slightly darker (LRV 16 vs 18) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Dusk swatch →
Glidden Equivalent of Southern Belle
At Glidden, the closest color to Southern Belle is Purple Dusk (PPG13-19) — very close at ΔE 2.38, though not an exact twin. It runs slightly darker (LRV 16 vs 18) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Dusk swatch →
Dutch Boy Equivalent of Southern Belle
Dutch Boy doesn't make a true equivalent of Southern Belle — the nearest deck color, Harvested Grape (343-6DB), is clearly different (ΔE 5.96). For an exact match, any Dutch Boy retailer can custom-tint Hirshfield's 1312 instead. See the full Harvested Grape swatch →
HGTV Home by Sherwin-Williams Equivalent of Southern Belle
HGTV Home by Sherwin-Williams has no exact twin of Southern Belle. The nearest is Tara's Violet (HGSW 2423) at ΔE 3.87 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 16 vs 18). Compare large swatches before substituting. See the full Tara's Violet swatch →
Dunn-Edwards Equivalent of Southern Belle
Dunn-Edwards doesn't make a true equivalent of Southern Belle — the nearest deck color, Hickory Cliff (DE6397), is clearly different (ΔE 8.09). For an exact match, any Dunn-Edwards retailer can custom-tint Hirshfield's 1312 instead. See the full Hickory Cliff swatch →
Magnolia Home Equivalent of Southern Belle
Magnolia Home doesn't make a true equivalent of Southern Belle — the nearest deck color, Estate (JG-159), is clearly different (ΔE 17.23). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 1312 instead. See the full Estate swatch →
Farrow & Ball Equivalent of Southern Belle
Farrow & Ball doesn't make a true equivalent of Southern Belle — the nearest deck color, Pitch Blue (NO. 220), is clearly different (ΔE 12). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1312 instead. See the full Pitch Blue swatch →
Diamond Vogel Equivalent of Southern Belle
At Diamond Vogel, the closest color to Southern Belle is Victorian Violet (1305) — very close at ΔE 2.92, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Victorian Violet swatch →
Rodda Equivalent of Southern Belle
Rodda doesn't make a true equivalent of Southern Belle — the nearest deck color, Moody Hue (R105), is clearly different (ΔE 8.83). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1312 instead. See the full Moody Hue swatch →
C2 Paint Equivalent of Southern Belle
C2 Paint doesn't make a true equivalent of Southern Belle — the nearest deck color, Bohemian (C2-778), is clearly different (ΔE 5.32). For an exact match, any C2 Paint retailer can custom-tint Hirshfield's 1312 instead. See the full Bohemian swatch →
Clare Equivalent of Southern Belle
Clare has no exact twin of Southern Belle. The nearest is Prince (PNT100-DP-33) at ΔE 3.96 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 14 vs 18). Compare large swatches before substituting. See the full Prince swatch →
Portola Paints Equivalent of Southern Belle
Portola Paints doesn't make a true equivalent of Southern Belle — the nearest deck color, Carmine (CARMINE), is clearly different (ΔE 5.5). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1312 instead. See the full Carmine swatch →
Annie Sloan Equivalent of Southern Belle
Annie Sloan doesn't make a true equivalent of Southern Belle — the nearest deck color, Coco (COCO), is clearly different (ΔE 20.56). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1312 instead. See the full Coco swatch →
Backdrop Equivalent of Southern Belle
Backdrop doesn't make a true equivalent of Southern Belle — the nearest deck color, Mom Jeans (BD-MJ), is clearly different (ΔE 17.46). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1312 instead. See the full Mom Jeans swatch →
Rust-Oleum Equivalent of Southern Belle
Rust-Oleum doesn't make a true equivalent of Southern Belle — the nearest deck color, Coastal Blue (329207), is clearly different (ΔE 19.9). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1312 instead. See the full Coastal Blue swatch →
Kompozit Equivalent of Southern Belle
The closest Kompozit equivalent of Southern Belle is Southern Belle (1312). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 17 vs 18). If Kompozit is your counter, order Southern Belle and you'll get the same color. See the full Southern Belle swatch →